9781839101427 frontcover

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Case Studies in Entrepreneurship by M. M. Reed and R. R. Brunson

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Most entrepreneurship and small business textbooks contain few, if any, cases that an instructor can use with students and illustrate important theories or topics from the course. This book contains cutting-edge case studies that illustrate key problems confronting contemporary entrepreneurs. Set in familiar business environments, this original set of cases provides useful insights into the experiences of real-world entrepreneurs for classroom environments.

 

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Publication Date: 2021

Extent: 200 pp

HB ISBN: 9781839101410

PB ISBN: 9781839101434

eISBN: 9781839101427

Normal price £21.95 / 34.95

Registered users £23.96 / $36.00