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Teaching Cultural Economics
Teaching Cultural Economics is the first book of its kind to offer inspiration and guidance for teaching cultural economics through short chapters, a wide scope of knowledge and teaching cases by experienced teachers who are expert in the topic.
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Critical Acclaim
Contributors
Contents
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Cultural economics deals with many aspects of the creative economy including the art market, heritage, live performing arts and cultural industries. Teaching Cultural Economics introduces the range and scope of these subjects through short chapters by experienced teachers who are expert in the topic of their chapters.
The guide starts out with chapters on the experience of teaching cultural economics by leading exponents in the field. Chapters then follow grouped by general topic: financing cultural production, artists’ labour markets, consumer behaviour in the cultural sector, digitisation and copyright and case studies of creative industries.
The breadth of material provided within these pages is invaluable to teachers who wish to offer courses in cultural economics and are seeking guidance for developing a new course, as well as for teachers who are already teaching cultural economics and are seeking inspiration for new case studies. The material can also be used by teachers of other courses who wish to teach cultural economics as part of their curriculum.
The guide starts out with chapters on the experience of teaching cultural economics by leading exponents in the field. Chapters then follow grouped by general topic: financing cultural production, artists’ labour markets, consumer behaviour in the cultural sector, digitisation and copyright and case studies of creative industries.
The breadth of material provided within these pages is invaluable to teachers who wish to offer courses in cultural economics and are seeking guidance for developing a new course, as well as for teachers who are already teaching cultural economics and are seeking inspiration for new case studies. The material can also be used by teachers of other courses who wish to teach cultural economics as part of their curriculum.
Critical Acclaim
‘This is a rich and extremely useful guide on why to teach cultural economics, how it should be taught and what to teach.’
– Jen Snowball, Journal of Cultural Economics
‘This book, composed by three leading scholars in the field, includes 38 articles that are most useful for courses in the Economics of Culture. They cover a broad range of topics, among them various relationships to digitization. I highly recommend it.’
– Bruno S. Frey, University of Basel, Switzerland
– Jen Snowball, Journal of Cultural Economics
‘This book, composed by three leading scholars in the field, includes 38 articles that are most useful for courses in the Economics of Culture. They cover a broad range of topics, among them various relationships to digitization. I highly recommend it.’
– Bruno S. Frey, University of Basel, Switzerland
Contributors
Contributors: V. Ateca-Amestoy, H. Bakhshi, A. Baldin, F. Benhamou, T. Bille, E. Bjørnsen, R. Buijze, S. Cameron, L. Champarnaud, D.C. Chisholm, M.J. del Barrio-Tellado, L. Deloumeaux, J. Denis, P. Di Caro, L. Di Gaetano, J. Farchy, K. Goto, C. Handke, S. Hemels, L.C. Herrero- Prieto, P. Kaszynska, E. Lazzaro, I. Mazza, J. McKenzie, A. Mignosa, T. Navarrete, T. Orme, G. Pignataro, I. Rizzo, B.A. Seaman, R. Towse
Contents
Contents:
1 Introduction 1
Trine Bille, Anna Mignosa and Ruth Towse
2 Teaching cultural economics 3
Ruth Towse
3 Cultural economics – in research and teaching 10
Trine Bille
4 Why a(nother) book on cultural economics? 20
Anna Mignosa
5 My approach to teaching cultural economics: Why, how, what? 25
Franҫoise Benhamou
6 Teaching cultural economics: The perspective of a decade 27
Bruce A. Seaman
PART I ECONOMICS OF PUBLIC SUPPORT FOR
ARTS AND CULTURAL ORGANIZATIONS
7 Economic arguments for public support of arts and culture 42
Trine Bille
8 Cultural value and economic value in arts and culture 51
Patrycja Kaszynska
9 Performance assessment in cultural institutions 58
Luis César Herrero-Prieto and María José del Barrio-Tellado
10 Economic impact studies 69
Trine Bille
PART II FINANCING CULTURAL PRODUCTION
11 Tax incentives for the cultural sector 79
Sigrid Hemels
12 Tax incentives for international giving to the cultural sector 86
Renate Buijze
13 Philanthropy 91
Luigi Di Gaetano and Isidoro Mazza
14 The economics of crowdfunding 99
Franҫoise Benhamou
PART III ARTISTS’ LABOUR MARKETS
15 Artists’ earnings and labour markets 106
Trine Bille
16 Contracts for creators and performers in the creative industries 115
Ruth Towse
17 Busking as a source of income 122
Samuel Cameron
18 Creators’ and performers’ earnings from copyright 129
Ruth Towse
19 Superstars 140
Luc Champarnaud
PART IV CONSUMER BEHAVIOUR IN THE CULTURAL SECTOR
20 Demand for cultural goods: Key concepts and
a hypothetical case study 149
Bruce A. Seaman
21 Consumer theory, market segmentation and audience
research on cultural goods 157
Victoria Ateca-Amestoy
22 Consumer behaviour in the performing arts 166
Andrea Baldin
23 Digital consumption of cultural goods and services 175
Jordi McKenzie
24 Strategies for and experiences of audience development 182
Egil Bjørnsen
25 Big Data: The new avenue for measuring cultural
consumption? 189
Lydia Deloumeaux
PART V DIGITIZATION AND COPYRIGHT
26 Artificial intelligence and cultural creation 198
Joëlle Farchy and Juliette Denis
27 Digitization in museums 204
Trilce Navarrete
28 Paying for digital music 214
Christian Handke
29 The economics of e-books 220
Françoise Benhamou
30 BBC3 goes digital 225
Ruth Towse
PART VI TOPICS IN ECONOMICS OF CULTURAL
AND CREATIVE INDUSTRIES
31 Measuring the creative economy 230
Hasan Bakhshi
32 Art at the crossroads between creativity, innovation,
digital technology and business, a case study 238
Elisabetta Lazzaro
33 Art galleries as market makers 244
Paolo Di Caro and Isidoro Mazza
34 Film economics 253
Tylor Orme and Darlene C. Chisholm
35 Cinema economics 258
Tylor Orme and Darlene C. Chisholm
36 Intangible cultural heritage 262
Kazuko Goto and Anna Mignosa
37 The economics of craft 268
Kazuko Goto and Anna Mignosa
38 Conservation of historical buildings: The rehabilitation
of the Benedettini Monastery in Catania 275
Giacomo Pignataro and Ilde Rizzo
Index 282
1 Introduction 1
Trine Bille, Anna Mignosa and Ruth Towse
2 Teaching cultural economics 3
Ruth Towse
3 Cultural economics – in research and teaching 10
Trine Bille
4 Why a(nother) book on cultural economics? 20
Anna Mignosa
5 My approach to teaching cultural economics: Why, how, what? 25
Franҫoise Benhamou
6 Teaching cultural economics: The perspective of a decade 27
Bruce A. Seaman
PART I ECONOMICS OF PUBLIC SUPPORT FOR
ARTS AND CULTURAL ORGANIZATIONS
7 Economic arguments for public support of arts and culture 42
Trine Bille
8 Cultural value and economic value in arts and culture 51
Patrycja Kaszynska
9 Performance assessment in cultural institutions 58
Luis César Herrero-Prieto and María José del Barrio-Tellado
10 Economic impact studies 69
Trine Bille
PART II FINANCING CULTURAL PRODUCTION
11 Tax incentives for the cultural sector 79
Sigrid Hemels
12 Tax incentives for international giving to the cultural sector 86
Renate Buijze
13 Philanthropy 91
Luigi Di Gaetano and Isidoro Mazza
14 The economics of crowdfunding 99
Franҫoise Benhamou
PART III ARTISTS’ LABOUR MARKETS
15 Artists’ earnings and labour markets 106
Trine Bille
16 Contracts for creators and performers in the creative industries 115
Ruth Towse
17 Busking as a source of income 122
Samuel Cameron
18 Creators’ and performers’ earnings from copyright 129
Ruth Towse
19 Superstars 140
Luc Champarnaud
PART IV CONSUMER BEHAVIOUR IN THE CULTURAL SECTOR
20 Demand for cultural goods: Key concepts and
a hypothetical case study 149
Bruce A. Seaman
21 Consumer theory, market segmentation and audience
research on cultural goods 157
Victoria Ateca-Amestoy
22 Consumer behaviour in the performing arts 166
Andrea Baldin
23 Digital consumption of cultural goods and services 175
Jordi McKenzie
24 Strategies for and experiences of audience development 182
Egil Bjørnsen
25 Big Data: The new avenue for measuring cultural
consumption? 189
Lydia Deloumeaux
PART V DIGITIZATION AND COPYRIGHT
26 Artificial intelligence and cultural creation 198
Joëlle Farchy and Juliette Denis
27 Digitization in museums 204
Trilce Navarrete
28 Paying for digital music 214
Christian Handke
29 The economics of e-books 220
Françoise Benhamou
30 BBC3 goes digital 225
Ruth Towse
PART VI TOPICS IN ECONOMICS OF CULTURAL
AND CREATIVE INDUSTRIES
31 Measuring the creative economy 230
Hasan Bakhshi
32 Art at the crossroads between creativity, innovation,
digital technology and business, a case study 238
Elisabetta Lazzaro
33 Art galleries as market makers 244
Paolo Di Caro and Isidoro Mazza
34 Film economics 253
Tylor Orme and Darlene C. Chisholm
35 Cinema economics 258
Tylor Orme and Darlene C. Chisholm
36 Intangible cultural heritage 262
Kazuko Goto and Anna Mignosa
37 The economics of craft 268
Kazuko Goto and Anna Mignosa
38 Conservation of historical buildings: The rehabilitation
of the Benedettini Monastery in Catania 275
Giacomo Pignataro and Ilde Rizzo
Index 282
