Strategy and Business Models in the Digital Age

Hardback

Strategy and Business Models in the Digital Age

9781035344079 Edward Elgar Publishing
Guy Parmentier, Full Professor in Innovation Management, CERAG Laboratory, Grenoble Alpes University and Romain Gandia, Associate Professor in Strategy, Department of Technology & Management, University of Savoie Mont Blanc, IREGE Laboratory, France
Publication Date: January 2025 ISBN: 978 1 03534 407 9 Extent: 250 pp
This innovative book dissects the transitions and technologies that are appearing in our new digital age. Authors Guy Parmentier and Romain Gandia expand on how this modern industrial revolution is profoundly transforming not just our society as a whole but is also challenging traditional approaches to strategic management.

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This innovative book dissects the transitions and technologies that are appearing in our new digital age. Authors Guy Parmentier and Romain Gandia expand on how this modern industrial revolution is profoundly transforming not just our society as a whole but is also challenging traditional approaches to strategic management.

Strategy and Business Models in the Digital Age argues throughout that, in order to meet the challenges of this new industrial revolution 4.0, strategic management needs to be profoundly renewed through the integrating the logic of business models, platforms, multi-sided architecture and openness. The authors explore the evolution of strategic thinking from classical models to the latest conceptual research, and illustrate key concepts through industry case studies, such as the approaches used by Amazon and Airbnb. Overall, this book repositions value logic at the heart of strategic business design and proposes a set of actions, principles and practices for designing new business models and digital strategies in this new era.

This is an invaluable resource for students and academics within the fields of digital technologies and AI, organisational innovation, strategic management and sustainability. It will also appeal to managers and strategy professionals, who will find it beneficial in understanding the challenges and strategic consequences of digital transformation.

Critical Acclaim
‘This book offers big picture advice for how to innovate business models and redefine the corporate strategy in order to navigate the digital landscape. A great source of inspiration for students and professionals.’
– Georg Reischauer, WU Vienna University of Economics and Business, Austria

‘In a world increasingly connected and digitalized, new technologies need to be paired with the right business model to unleash their full potential. Grounded in rigorous research insights, this book provides an important and refreshing overview on how to develop high-performing business models across various industries.’
– Paolo Aversa, King''s College London, UK
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