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How to use Mixed Methods in Tourism Research
Drawing on examples of sequential and concurrent mixed method studies, this innovative book demonstrates how to use mixed methods approaches in tourism research successfully. Peter Mason, Marcjanna Augustyn and Arthur Seakhoa-King bring together insights from expert authors to demonstrate how to conduct mixed methods research and to outline best practice for teaching mixed methods to tourism students.
More Information
Contents
More Information
Drawing on examples of sequential and concurrent mixed method studies, this innovative book demonstrates how to use mixed methods approaches in tourism research successfully. Peter Mason, Marcjanna Augustyn and Arthur Seakhoa-King bring together insights from expert authors to demonstrate how to conduct mixed methods research and to outline best practice for teaching mixed methods to tourism students.
This How to guide examines how quantitative and qualitative research can be combined, evaluating the various mixed method research designs that have recently come to prominence in tourism studies. Using case study examples, chapters cover research on tourism destination quality, heritage attractions, festivals and events, food tourism and hospitality, alongside the use of participatory geographical information systems. They also explore how to teach mixed methods research to tourism students, emphasising that mixed methods research is an expanding and increasingly important approach to tourism research.
How to use Mixed Methods in Tourism Research is an invaluable resource for students and academics in tourism and hospitality, as well as those specialising in research methods within the field. Practitioners within the tourism industry will also find this a useful reference.
This How to guide examines how quantitative and qualitative research can be combined, evaluating the various mixed method research designs that have recently come to prominence in tourism studies. Using case study examples, chapters cover research on tourism destination quality, heritage attractions, festivals and events, food tourism and hospitality, alongside the use of participatory geographical information systems. They also explore how to teach mixed methods research to tourism students, emphasising that mixed methods research is an expanding and increasingly important approach to tourism research.
How to use Mixed Methods in Tourism Research is an invaluable resource for students and academics in tourism and hospitality, as well as those specialising in research methods within the field. Practitioners within the tourism industry will also find this a useful reference.
Contents
Contents
PART I INTRODUCTION
1 The nature of mixed methods and tourism 2
Peter Mason, Marcjanna Augustyn and Arthur Seakhoa-King
PART II DESIGNING MIXED METHODS IN TOURISM RESEARCH
2 Typologies of mixed methods research designs in tourism and
hospitality 17
Sarasadat Makian and Mohammad Nematpour
PART III SEQUENTIAL MIXED METHODS IN TOURISM
RESEARCH: CASE STUDIES
3 Preparing to conduct exploratory mixed methods research in
tourism 32
Peter Mason, Marcjanna Augustyn and Arthur Seakhoa-King
4 Phases of systematic sequential mixed methods: the tourism
destination quality study 56
Peter Mason, Marcjanna Augustyn and Arthur Seakhoa-King
5 Visitor research at Stonehenge: a case study of sequential
exploratory mixed methods research 72
Peter Mason
PART IV CONCURRENT MIXED METHODS IN TOURISM
RESEARCH: CASE STUDIES
6 A mixed methods public participation GIS (PPGIS) in
tourism; a concurrent triangulation approach 84
Beatrice Waleghwa
7 A longitudinal study of the experience of gastro-tourists’
experiences of authenticity 105
Helen Williams and Robert Williams
8 A case study of concurrent research: the Sidmouth
International Festival 137
Peter Mason
PART V TEACHING MIXED METHODS IN TOURISM RESEARCH
9 The teaching process of mixed methods in tourism research: a
case study of the Autonomous University of Ciudad Juárez, Mexico 146
Manuel Ramón González-Herrera
PART VI CONCLUSIONS
10 Conclusions: mixed methods research in tourism 175
Peter Mason, Marcjanna Augustyn and Arthur Seakhoa-King
PART I INTRODUCTION
1 The nature of mixed methods and tourism 2
Peter Mason, Marcjanna Augustyn and Arthur Seakhoa-King
PART II DESIGNING MIXED METHODS IN TOURISM RESEARCH
2 Typologies of mixed methods research designs in tourism and
hospitality 17
Sarasadat Makian and Mohammad Nematpour
PART III SEQUENTIAL MIXED METHODS IN TOURISM
RESEARCH: CASE STUDIES
3 Preparing to conduct exploratory mixed methods research in
tourism 32
Peter Mason, Marcjanna Augustyn and Arthur Seakhoa-King
4 Phases of systematic sequential mixed methods: the tourism
destination quality study 56
Peter Mason, Marcjanna Augustyn and Arthur Seakhoa-King
5 Visitor research at Stonehenge: a case study of sequential
exploratory mixed methods research 72
Peter Mason
PART IV CONCURRENT MIXED METHODS IN TOURISM
RESEARCH: CASE STUDIES
6 A mixed methods public participation GIS (PPGIS) in
tourism; a concurrent triangulation approach 84
Beatrice Waleghwa
7 A longitudinal study of the experience of gastro-tourists’
experiences of authenticity 105
Helen Williams and Robert Williams
8 A case study of concurrent research: the Sidmouth
International Festival 137
Peter Mason
PART V TEACHING MIXED METHODS IN TOURISM RESEARCH
9 The teaching process of mixed methods in tourism research: a
case study of the Autonomous University of Ciudad Juárez, Mexico 146
Manuel Ramón González-Herrera
PART VI CONCLUSIONS
10 Conclusions: mixed methods research in tourism 175
Peter Mason, Marcjanna Augustyn and Arthur Seakhoa-King
