Hardback
Handbook on Public Diplomacy
This Handbook provides a contemporary perspective on public diplomacy scholarship and practice, showcasing the growing diversity of the field. Expert contributing authors identify the challenges involved in implementing successful public diplomacy, and analyse how to effectively measure and evaluate programs to determine best practices.
More Information
Critical Acclaim
Contents
More Information
This Handbook provides a contemporary perspective on public diplomacy scholarship and practice, showcasing the growing diversity of the field. Expert contributing authors identify the challenges involved in implementing successful public diplomacy, and analyse how to effectively measure and evaluate programs to determine best practices.
Seeking to develop and enhance this field, chapters examine the public diplomacy efforts of superpowers, middle powers, substates, and developing countries. The Handbook reflects on the past and present of public diplomacy, and introduces new theoretical models to further expand the field’s scope. Employing detailed case studies from across the world, authors, including long-term career diplomats, demonstrate how public diplomacy can be used to encourage either conflict or cooperation. Ultimately, they highlight the vital role of public diplomacy in today’s society as a powerful tool for opposing misinformation, polarization, and hatred.
The Handbook on Public Diplomacy is a vital resource for students and scholars of international relations, public policy, terrorism, and security. Combining academic and practitioner views on the subject, it is also an important read for diplomats seeking deeper insight into the field.
Seeking to develop and enhance this field, chapters examine the public diplomacy efforts of superpowers, middle powers, substates, and developing countries. The Handbook reflects on the past and present of public diplomacy, and introduces new theoretical models to further expand the field’s scope. Employing detailed case studies from across the world, authors, including long-term career diplomats, demonstrate how public diplomacy can be used to encourage either conflict or cooperation. Ultimately, they highlight the vital role of public diplomacy in today’s society as a powerful tool for opposing misinformation, polarization, and hatred.
The Handbook on Public Diplomacy is a vital resource for students and scholars of international relations, public policy, terrorism, and security. Combining academic and practitioner views on the subject, it is also an important read for diplomats seeking deeper insight into the field.
Critical Acclaim
‘The Handbook provides a sharp and timely look at the evolving strategies and challenges in public diplomacy during a time of great geopolitical transformation. With diverse expert contributions, it’s a must-have resource for anyone studying or conducting public diplomacy, offering fresh perspectives that are both insightful and practical.’
– Corneliu Bjola, University of Oxford, UK
‘This volume is what a handbook should be. It offers wide-ranging topics, distinguished authors, theoretical and practical insights, and addresses diverse interests of academic and professional communities. It will be an invaluable resource for scholars, diplomats, and others interested in public diplomacy’s continuing development.’
– Philip Seib, University of Southern California, USA
– Corneliu Bjola, University of Oxford, UK
‘This volume is what a handbook should be. It offers wide-ranging topics, distinguished authors, theoretical and practical insights, and addresses diverse interests of academic and professional communities. It will be an invaluable resource for scholars, diplomats, and others interested in public diplomacy’s continuing development.’
– Philip Seib, University of Southern California, USA
Contents
Contents
1 Introduction to the Handbook on Public Diplomacy 1
Sean Aday
PART I OVERVIEW
2 Diplomacy’s public dimension 9
Bruce Gregory
3 ‘What’s past is prologue’ 23
Nicholas J. Cull
4 Strategic narrative and public diplomacy 35
Alister Miskimmon and Ben O’Loughlin
5 Gender matters in public diplomacy and nation branding 48
Nadia Kaneva and Cecilia Cassinger
PART II TRADITIONAL MAJORS POWERS
6 Commissioning public diplomacy 61
Emily T. Metzgar
7 British public diplomacy 77
Robin Brown
8 China’s public diplomacy 93
Zhao Alexandre Huang
9 China in the new public diplomacy 107
Cliff Mboya
10 Russian public diplomacy and the public diplomacy of dissent 119
Anna Popkova
PART III GLOBAL SOUTH AND ASIA
11 Conceptual and pragmatic perspectives on African digital diplomacy 133
Yarik Turianskyi and Bob Wekesa
12 Indian public diplomacy 147
Gazala Fareedi
13 The Brazilian way 160
14 The traditional paradigm of public and cultural diplomacies in Mexico 172
César Villanueva Rivas
15 Arab public diplomacy in the United States 183
William Lafi Youmans
16 Preserving reputation abroad 195
Mohamad Rosyidin
17 Public diplomacy in South Korea 208
Hun Shik Kim and Seow Ting Lee
18 Public diplomacy for modern Australia 221
Caitlin Byrne
PART IV TOPICS/ISSUES
19 Beyond borders 237
Diana Ingenhoff and Robin Fichtner
20 City diplomacy 258
Niedja de Andrade e Forte dos Santos
21 Catalonia’s foreign affairs 271
andlberto Royo i Mariné
22 Cultural diplomacy in northeast countries 285
Hyesun Shin
23 Music/hip hop diplomacy 296
Kendra Salois
24 Science diplomacy 309
Karen R. Lips and Meredith L. Gore
25 From Marconi to TikTok 323
Shawn Powers
26 Sports diplomacy of non-politically sovereign territories 334
Ramesh Ganohariti and Sascha Düerkop
PART V SPECIAL FOCUS: EMPIRICS AND MEASUREMENT
27 Public diplomacy 349
Amelia Arsenault
28 Reframing public diplomacy 361
Diana Ingenhoff and Jérôme Chariatte
29 Digital soft power 378
Natalia Grincheva
30 Schisms in nation brands 391
Sameera Durrani
PART VI SPECIAL FOCUS: DIGITAL DIPLOMACY AND DISINFORMATION
31 SNS diplomatic communication model 407
Elyse Huang
32 Digital agenda-setting 417
Efe Sevin
33 Unpacking the psychology of adversarial state-sponsored disinformation campaigns and implications for public diplomacy counter-strategies 434
Erik C. Nisbet and Olga Kamenchuk
PART VII SPECIAL FOCUS: PD, WAR, AND NATIONAL SECURITY
34 National security and public diplomacy 451
James Pamment, Martina Smedberg and Elsa Isaksson
35 Losing hearts and minds 464
Katherine Brown
36 Public diplomacy in the age of War 3.0 477
Rhys Crilley
37 From Gaza to Crimea 488
Ilan Manor
38 People-to-people exchange programs 507
Philip Arceneaux
PART VIII DIPLOMATS’ PERSPECTIVES: BRIDGING THEORY AND PRACTICE
39 Lessons from Zelensky 521
Thomas Miller
40 Diplomacy comma public 534
Mark Taplin
1 Introduction to the Handbook on Public Diplomacy 1
Sean Aday
PART I OVERVIEW
2 Diplomacy’s public dimension 9
Bruce Gregory
3 ‘What’s past is prologue’ 23
Nicholas J. Cull
4 Strategic narrative and public diplomacy 35
Alister Miskimmon and Ben O’Loughlin
5 Gender matters in public diplomacy and nation branding 48
Nadia Kaneva and Cecilia Cassinger
PART II TRADITIONAL MAJORS POWERS
6 Commissioning public diplomacy 61
Emily T. Metzgar
7 British public diplomacy 77
Robin Brown
8 China’s public diplomacy 93
Zhao Alexandre Huang
9 China in the new public diplomacy 107
Cliff Mboya
10 Russian public diplomacy and the public diplomacy of dissent 119
Anna Popkova
PART III GLOBAL SOUTH AND ASIA
11 Conceptual and pragmatic perspectives on African digital diplomacy 133
Yarik Turianskyi and Bob Wekesa
12 Indian public diplomacy 147
Gazala Fareedi
13 The Brazilian way 160
14 The traditional paradigm of public and cultural diplomacies in Mexico 172
César Villanueva Rivas
15 Arab public diplomacy in the United States 183
William Lafi Youmans
16 Preserving reputation abroad 195
Mohamad Rosyidin
17 Public diplomacy in South Korea 208
Hun Shik Kim and Seow Ting Lee
18 Public diplomacy for modern Australia 221
Caitlin Byrne
PART IV TOPICS/ISSUES
19 Beyond borders 237
Diana Ingenhoff and Robin Fichtner
20 City diplomacy 258
Niedja de Andrade e Forte dos Santos
21 Catalonia’s foreign affairs 271
andlberto Royo i Mariné
22 Cultural diplomacy in northeast countries 285
Hyesun Shin
23 Music/hip hop diplomacy 296
Kendra Salois
24 Science diplomacy 309
Karen R. Lips and Meredith L. Gore
25 From Marconi to TikTok 323
Shawn Powers
26 Sports diplomacy of non-politically sovereign territories 334
Ramesh Ganohariti and Sascha Düerkop
PART V SPECIAL FOCUS: EMPIRICS AND MEASUREMENT
27 Public diplomacy 349
Amelia Arsenault
28 Reframing public diplomacy 361
Diana Ingenhoff and Jérôme Chariatte
29 Digital soft power 378
Natalia Grincheva
30 Schisms in nation brands 391
Sameera Durrani
PART VI SPECIAL FOCUS: DIGITAL DIPLOMACY AND DISINFORMATION
31 SNS diplomatic communication model 407
Elyse Huang
32 Digital agenda-setting 417
Efe Sevin
33 Unpacking the psychology of adversarial state-sponsored disinformation campaigns and implications for public diplomacy counter-strategies 434
Erik C. Nisbet and Olga Kamenchuk
PART VII SPECIAL FOCUS: PD, WAR, AND NATIONAL SECURITY
34 National security and public diplomacy 451
James Pamment, Martina Smedberg and Elsa Isaksson
35 Losing hearts and minds 464
Katherine Brown
36 Public diplomacy in the age of War 3.0 477
Rhys Crilley
37 From Gaza to Crimea 488
Ilan Manor
38 People-to-people exchange programs 507
Philip Arceneaux
PART VIII DIPLOMATS’ PERSPECTIVES: BRIDGING THEORY AND PRACTICE
39 Lessons from Zelensky 521
Thomas Miller
40 Diplomacy comma public 534
Mark Taplin
