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Handbook of Research Methods for Tourism and Hospitality Management
As research in tourism and hospitality reaches maturity, a growing number of methodological approaches are being utilized and, in addition, this knowledge is dispersed across a wide range of journals. Consequently there is a broad and multidisciplinary community of tourism and hospitality researchers whom, at present, need to look widely for support on methods. In this volume, researchers fulfil a pressing need by clearly presenting methodological issues within tourism and hospitality research alongside particular methods and share their experiences of what works, what does not work and where challenges and innovations lie.
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Critical Acclaim
Contributors
Contents
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For the current multidisciplinary community of tourism and hospitality scholars, support for research methods has been disparate and uneven. In this Handbook, renowned experts fulfil a pressing need to outline, gather and resolve methodological issues within tourism and hospitality into one original, global and comprehensive work.
With over 40 chapters by leading researchers, this Handbook allows for the exploration of new innovative ideas and presents future challenges in the field. Sharing their trusted methods and previous successes and failures, the authors cover various quantitative, qualitative and mixed-methods approaches, including sampling and knowledge transfer. Sections also explore the foundations of research and wider debates in tourism and hospitality, such as ethical issues and climate change.
Compiling the most up-to-date methods from global research, this Handbook will be a key companion for post-graduate students. Established researchers of hospitality and tourism will find this Handbook to be an excellent concise read to assist in their continuing research.
With over 40 chapters by leading researchers, this Handbook allows for the exploration of new innovative ideas and presents future challenges in the field. Sharing their trusted methods and previous successes and failures, the authors cover various quantitative, qualitative and mixed-methods approaches, including sampling and knowledge transfer. Sections also explore the foundations of research and wider debates in tourism and hospitality, such as ethical issues and climate change.
Compiling the most up-to-date methods from global research, this Handbook will be a key companion for post-graduate students. Established researchers of hospitality and tourism will find this Handbook to be an excellent concise read to assist in their continuing research.
Critical Acclaim
‘This Handbook is a must-read for researchers, students and practitioners in tourism and hospitality management. Top researchers from the discipline provide a comprehensive picture of relevant research methods and practices. The well-written and easily accessible contents allow the reader to use the gained knowledge right away in their projects.’
– Christian Ringle, Hamburg University of Technology, Germany
‘This Handbook is a valuable research guide full of important information for those of us who want to learn more about research methods in tourism and hospitality management. It makes a fresh and important addition to the tourism and hospitality management literature.’
– Dogan Gursoy, Washington State University, US
– Christian Ringle, Hamburg University of Technology, Germany
‘This Handbook is a valuable research guide full of important information for those of us who want to learn more about research methods in tourism and hospitality management. It makes a fresh and important addition to the tourism and hospitality management literature.’
– Dogan Gursoy, Washington State University, US
Contributors
Contributors: S.-A. Adams, F. Ali, L. Andrades, V. Biaett, I. Booyens, C.B. Califf, A. Canosa, C. Cobanoglu, E.T. Coberly, C. Cooper, J.J. Daigle, S. De Urioste-Stone, A. Decrop, F. Dimanche, J.P. Fefer, J. Fitchett, X. Font, S. Goolaup, A. Graham, B.J Gregorash, T. Griffin, C.M. Hall, E. Hermans, A. Hindley, G. Hoogendoorn, D. Hristov, M.T. Jensen, W.G. Kim, M.D. López-Gamero, H. Mair, R.E. Manning, J. Masset, W.J. McLaughlin, J.F. Molina-Azorin, G. Moscardo, R. Nunkoo, A. Ogle, A.M. Oliveri, E. Park, J. Pereira-Moliner, E.M. Pertusa-Ortega, S. Pike, S. Power, G. Prayag, H.R. Ramkissoon, L. Ruhanen, B. Seetanah, S.L. Slocum, C. Solér, E. Sorokina, D. Stanford, T.S. Stumpf, J.J. Tari, V. Teeroovengadum, E. Thomlinson, Y. Wang, L. White, E. Wilson, N. Wise, M.-Y. Wu, P.F. Xie, J. Xu
Contents
Contents:
PART I Foundations of Tourism and Hospitality Research
1. The State of Research Methods in Tourism and Hospitality
Robin Nunkoo
2. Positivism: Viewing Tourism And Hospitality Knowledge Objectively
Girish Prayag
3. Constructionism: The Making Of Meaning In Tourism And Hospitality Research
Tom Griffin
4. Postmodernism: Progressing Research In Tourism
Philip Feifan Xie
5. Critical Inquiry In Tourism And Hospitality Research
Heather Mair
6. Existential-phenomenology: Understanding Tourists´ Experiences
Sandhiya Goolaup and Cecilia Solér
7. Understanding Theory and Theoretical Contribution
Ekaterina Sorokina and Youcheng Wang
8. Theory Building and Evaluation in Tourism Research
Ekaterina Sorokina and Youcheng Wang
9. Managing the Spatialities of Fieldwork and Tourism
C. Michael Hall
PART II Qualitative Research Methods
10. Using Ethnographic And Participatory Approaches In Tourism And Hospitality Research
Nicholas Wise
11. On The Use Of Meta-Theory In Grounded Investigations: In Principle And Practice In Hospitality And Tourism Research
T.S. Stumpf and Christopher B. Califf
12. Building Knowledge From The Tourism Field: The Grounded Theory Approach
Alain Decrop and Julie Masset
13. Using Participant Observation With Socially Constructed Grounded Theory Method To Explore On-Site Guest And Visitor Behaviour
Vern Biaett
14. Narrative Analysis and Tourism Research
Tom Griffin
15. Sensual Quasi-Q-Sort (SQQS): Enriching Qualitative Hospitality And Tourism Research Via The Human Senses
Alfred Ogle
16. Falling On Deaf Ears: Tourism Research And Audio Methods
Martin Trandberg Jensen
17. The Use Of Projective Techniques To Circumvent Socially Desirable Responses Or Reveal The Subconscious
Ann Hindley and Xavier Font
18. Examining Gastronomic Experiences Using Auto-Driven Photo-Elicitation
Bill J. Gregorash
19. Personal Construct Theory And The Repertory Test In Destination Image Research
Steven Pike
20. Findings From The Treasure Chest: Conducting Archival Research In Tourism And Hospitality
Susann Power
21. Netnography As A New Research Method In Tourism Studies: A Bibliometric Analysis Of Journal Articles (2006-2015)
Jing (Bill) Xu and Mao-Ying Wu
PART III Quantitative Research Methods
22. Administering Face-To-Face Structured Questionnaires In Tourism Research
Antonino Mario Oliveri
23. Social Desirability Bias In Ethical Decision Making Research: An Application Of Conjoint Analysis
Sheree-Ann Adams, Davina Stanford and Xavier Font
24. Histogram-Based Colour Image Analysis On Tourism Photography
Eerang Park
25. Application Of Normative Theory And Methods In Recreation And Tourism
Robert E. Manning
26. Benchmarking In Tourism Research
Elke Hermans
27. Experimental Research in Tourism: Examining Changes to Destination Perception with Film-Induced Tourism
Eugene Thomlinson
28. Secondary Data Modeling In Tourism And Hospitality Research
Boopen Seetanah
29. Application Of Partial Least Squares Based Structural Equation Modelling (PLS-SEM) In Hospitality Research
Faizan Ali, Woody G. Kim, and Cihan Cobanoglu
PART IV Mixed Methods Research
30. Mixed Methods In Tourism: Philosophical Assumptions And Key Research Design Issues
Girish Prayag
31. Combining Qualitative And Quantitative Research: Semiotics, Structuralism And Content Analysis
Leanne White
32. Conducting Mixed Methods In Tourism And Hospitality Management: Applications In Competitive Strategy, Management Systems, And Sustainability Practices
José F. Molina-Azorín, Xavier Font, María D. López-Gamero, Jorge Pereira-Moliner, Eva M. Pertusa-Ortega and Juan J. Tarí
33. Quantitative and Qualitative Content Analysis
C. Michael Hall
34. Applying Case Study Methodology To Tourism Research
Sandra De Urioste-Stone, William J. McLaughlin, John J. Daigle and Jessica P. Fefer
35. Research Methodology Choice in Serious Leisure in Renaissance Festival Tourism
Elizabeth T. Coberly and Susan L. Slocum
36. Climate Change And Tourism Research In South Africa: Prospects And Obstacles For Mixed-Method Approaches
Gijsbert Hoogendoorn and Jennifer Fitchett
37. Bringing Cross-Disciplinarity To The Fore: A Methodological Framework For Leadership In Destination Management Organisations
Dean Hristov and Haywantee Rumi Ramkissoon
38. Measuring Innovation In Tourism: Issues From The Western Cape Experience
Irma Booyens
PART V Other Research Issues
39. Sampling Design in Tourism and Hospitality Research
Viraiyan Teeroovengadum and Robin Nunkoo
40. Methodological Issues In Cross-Cultural Tourism And Hospitality Research
Frederic Dimanche and Lidia Andrades
41. Ethical Issues In Tourism And Hospitality Research
Gianna Moscardo
42. Child-Centred Approaches in Tourism and Hospitality Research: Methodological Opportunities and Ethical Challenges
Antonia Canosa, Anne Graham and Erica Wilson
43. Tourism Research And Knowledge Transfer
Lisa Ruhanen and Chris Cooper
Index
PART I Foundations of Tourism and Hospitality Research
1. The State of Research Methods in Tourism and Hospitality
Robin Nunkoo
2. Positivism: Viewing Tourism And Hospitality Knowledge Objectively
Girish Prayag
3. Constructionism: The Making Of Meaning In Tourism And Hospitality Research
Tom Griffin
4. Postmodernism: Progressing Research In Tourism
Philip Feifan Xie
5. Critical Inquiry In Tourism And Hospitality Research
Heather Mair
6. Existential-phenomenology: Understanding Tourists´ Experiences
Sandhiya Goolaup and Cecilia Solér
7. Understanding Theory and Theoretical Contribution
Ekaterina Sorokina and Youcheng Wang
8. Theory Building and Evaluation in Tourism Research
Ekaterina Sorokina and Youcheng Wang
9. Managing the Spatialities of Fieldwork and Tourism
C. Michael Hall
PART II Qualitative Research Methods
10. Using Ethnographic And Participatory Approaches In Tourism And Hospitality Research
Nicholas Wise
11. On The Use Of Meta-Theory In Grounded Investigations: In Principle And Practice In Hospitality And Tourism Research
T.S. Stumpf and Christopher B. Califf
12. Building Knowledge From The Tourism Field: The Grounded Theory Approach
Alain Decrop and Julie Masset
13. Using Participant Observation With Socially Constructed Grounded Theory Method To Explore On-Site Guest And Visitor Behaviour
Vern Biaett
14. Narrative Analysis and Tourism Research
Tom Griffin
15. Sensual Quasi-Q-Sort (SQQS): Enriching Qualitative Hospitality And Tourism Research Via The Human Senses
Alfred Ogle
16. Falling On Deaf Ears: Tourism Research And Audio Methods
Martin Trandberg Jensen
17. The Use Of Projective Techniques To Circumvent Socially Desirable Responses Or Reveal The Subconscious
Ann Hindley and Xavier Font
18. Examining Gastronomic Experiences Using Auto-Driven Photo-Elicitation
Bill J. Gregorash
19. Personal Construct Theory And The Repertory Test In Destination Image Research
Steven Pike
20. Findings From The Treasure Chest: Conducting Archival Research In Tourism And Hospitality
Susann Power
21. Netnography As A New Research Method In Tourism Studies: A Bibliometric Analysis Of Journal Articles (2006-2015)
Jing (Bill) Xu and Mao-Ying Wu
PART III Quantitative Research Methods
22. Administering Face-To-Face Structured Questionnaires In Tourism Research
Antonino Mario Oliveri
23. Social Desirability Bias In Ethical Decision Making Research: An Application Of Conjoint Analysis
Sheree-Ann Adams, Davina Stanford and Xavier Font
24. Histogram-Based Colour Image Analysis On Tourism Photography
Eerang Park
25. Application Of Normative Theory And Methods In Recreation And Tourism
Robert E. Manning
26. Benchmarking In Tourism Research
Elke Hermans
27. Experimental Research in Tourism: Examining Changes to Destination Perception with Film-Induced Tourism
Eugene Thomlinson
28. Secondary Data Modeling In Tourism And Hospitality Research
Boopen Seetanah
29. Application Of Partial Least Squares Based Structural Equation Modelling (PLS-SEM) In Hospitality Research
Faizan Ali, Woody G. Kim, and Cihan Cobanoglu
PART IV Mixed Methods Research
30. Mixed Methods In Tourism: Philosophical Assumptions And Key Research Design Issues
Girish Prayag
31. Combining Qualitative And Quantitative Research: Semiotics, Structuralism And Content Analysis
Leanne White
32. Conducting Mixed Methods In Tourism And Hospitality Management: Applications In Competitive Strategy, Management Systems, And Sustainability Practices
José F. Molina-Azorín, Xavier Font, María D. López-Gamero, Jorge Pereira-Moliner, Eva M. Pertusa-Ortega and Juan J. Tarí
33. Quantitative and Qualitative Content Analysis
C. Michael Hall
34. Applying Case Study Methodology To Tourism Research
Sandra De Urioste-Stone, William J. McLaughlin, John J. Daigle and Jessica P. Fefer
35. Research Methodology Choice in Serious Leisure in Renaissance Festival Tourism
Elizabeth T. Coberly and Susan L. Slocum
36. Climate Change And Tourism Research In South Africa: Prospects And Obstacles For Mixed-Method Approaches
Gijsbert Hoogendoorn and Jennifer Fitchett
37. Bringing Cross-Disciplinarity To The Fore: A Methodological Framework For Leadership In Destination Management Organisations
Dean Hristov and Haywantee Rumi Ramkissoon
38. Measuring Innovation In Tourism: Issues From The Western Cape Experience
Irma Booyens
PART V Other Research Issues
39. Sampling Design in Tourism and Hospitality Research
Viraiyan Teeroovengadum and Robin Nunkoo
40. Methodological Issues In Cross-Cultural Tourism And Hospitality Research
Frederic Dimanche and Lidia Andrades
41. Ethical Issues In Tourism And Hospitality Research
Gianna Moscardo
42. Child-Centred Approaches in Tourism and Hospitality Research: Methodological Opportunities and Ethical Challenges
Antonia Canosa, Anne Graham and Erica Wilson
43. Tourism Research And Knowledge Transfer
Lisa Ruhanen and Chris Cooper
Index
