Hardback
Handbook for Qualitative Research in Emerging Markets
Methods and Applications
9781035322312 Edward Elgar Publishing
This Handbook uses first-person narratives from a diverse array of leading scholars to capture the complexity of qualitative research in emerging markets. It showcases the value of interdisciplinary research in under-theorised contexts and provides actionable guidelines for established and emerging scholars in the field.
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Critical Acclaim
Contributors
Contents
More Information
This Handbook uses first-person narratives from a diverse array of leading scholars to capture the complexity of qualitative research in emerging markets. It showcases the value of interdisciplinary research in under-theorised contexts and provides actionable guidelines for established and emerging scholars in the field.
Contributing authors reflect on the challenges and opportunities of emerging markets research, linking their experiences with extant literature. They examine methods-related difficulties such as data gathering and analyse other challenging factors including issues of ethics and bias. Chapters highlight key aspects of doing research in challenging contexts and present scholarly solutions for future work in the field.
The Handbook for Qualitative Research in Emerging Markets is an essential resource for academics and students of international business, management, development studies and qualitative research methods. Researchers of emerging markets will particularly benefit from the book’s practical insights.
Contributing authors reflect on the challenges and opportunities of emerging markets research, linking their experiences with extant literature. They examine methods-related difficulties such as data gathering and analyse other challenging factors including issues of ethics and bias. Chapters highlight key aspects of doing research in challenging contexts and present scholarly solutions for future work in the field.
The Handbook for Qualitative Research in Emerging Markets is an essential resource for academics and students of international business, management, development studies and qualitative research methods. Researchers of emerging markets will particularly benefit from the book’s practical insights.
Critical Acclaim
‘Helena Barnard has assembled an excellent group of scholars who provide experienced-based guidance for doing qualitative research in emerging markets. The Handbook for Qualitative Research in Emerging Markets: Methods and Applications is a vital resource for academics and post-graduate students who want to learn how to address methods-related challenges rigorously while being sensitive to the contexts of emerging markets.’
– Stella Nkomo, University of Pretoria, South Africa
‘Helena Barnard brings together a diverse group of contributors revealing the challenges faced by those researching emerging markets qualitatively. Using first-person narratives, each chapter offers valuable insights into these complex realities providing practical support to undertake ethical, robust and trustworthy social science research that engages with these societies.’
– Mark N.K. Saunders, University of Birmingham, UK
– Stella Nkomo, University of Pretoria, South Africa
‘Helena Barnard brings together a diverse group of contributors revealing the challenges faced by those researching emerging markets qualitatively. Using first-person narratives, each chapter offers valuable insights into these complex realities providing practical support to undertake ethical, robust and trustworthy social science research that engages with these societies.’
– Mark N.K. Saunders, University of Birmingham, UK
Contributors
Contributors include: Roberta Aguzzoli, Sa’ad Ali, Edgard Barki, Helena Barnard, Jorge Carneiro, Ira Chatterjee, Fang Lee Cooke, Carole Couper, Afonso Fleury, Maria Tereza Fleury, Maria Alejandra Gonzalez-Perez, Lise Hagen, Minna Halme, Carolina Herrera-Cano, Pradeep Kumar Hota, Srivardhini K. Jha, Aloysius Marcus Kahindi, Thilde Langevang, Pablo Leão, Farsan Madjdi, Anastacia Mamabolo, Gloria Mbokota, Rebecca Namatovu, Luis Oliveira, Anirvan Pant, Rebecca Piekkari, Maurício de Almeida Prado, A. Rebecca Reuber, Melodena Stephens, Charles E. Stevens, Cristina Velez-Valencia, Louise Whittaker, Marleen Wierenga, Badri Zolfaghari
Contents
Contents
1 Introduction to Handbook for Qualitative Research in Emerging
Markets: how is qualitative research different in emerging markets? 1
Helena Barnard
PART I THE DIFFERENT WORLDS IN EMERGING MARKETS
2 Planning research on an emerging industry in an emerging market 13
Luis Oliveira, Pablo Leão, Maria Tereza Fleury and Afonso Fleury
3 Respecting boundaries and human dignity in access‑restricted
low‑income communities 26
Jorge Carneiro, Edgard Barki and Maurício de Almeida Prado
4 Language and cultural challenges in conducting interviews in a foreign
country and potential solutions 40
Fang Lee Cooke
5 Going beneath the surface of heroes: a guide to planning qualitative
research on admired elites in emerging markets 56
Cristina Velez-Valencia, Carolina Herrera-Cano and Maria Alejandra
Gonzalez-Perez
PART II GATHERING DATA IN EMERGING MARKETS
6 Avoiding surprises and biases in the field: a step-wise plan for data collection 71
Srivardhini K. Jha and Pradeep Kumar Hota
7 Using informal networks to research informal networks 82
Sa’ad Ali
8 The visual keyhole into vulnerable communities: when pictures speak
a thousand words 93
Melodena Stephens
9 Taking a research ‘safari’ into Africa: the value of going ‘pole pole’ 115
Aloysius Marcus Kahindi and Charles E. Stevens
10 Another set of eyes: the role of intermediaries in doing qualitative
research in low-income settings in emerging markets 131
Ira Chatterjee, Minna Halme, Rebecca Piekkari and Marleen Wierenga
PART III ANALYSING AND THEORISING EMERGING MARKETS
11 Analysing multilingual (English–Chinese) qualitative data through and
for dialogue: a dialogical approach 147
Carole Couper
12 Theorising from unstructured emotive process video data 162
Gloria Mbokota
13 Slicing time: temporal bracketing and theorising through the dynamics
of emerging markets 181
Anirvan Pant
14 Bridging paradigmatic divides to theorise in a new context: analysing
accounts of trust development among culturally diverse organisational
members 193
Badri Zolfaghari and Farsan Madjdi
15 Theorising Kgotla: connecting with a suitable literature 205
Anastacia Mamabolo
PART IV BEING A SCHOLAR OF EMERGING MARKETS
16 Reflections from a postcolonial experience in developing research 222
Roberta Aguzzoli
17 Reflexivity in qualitative research engaging with young people in
post-war northern Uganda 235
Rebecca Namatovu and Thilde Langevang
18 Managing emotional responses to distressing research 249
Lise Hagen and Louise Whittaker
PART V CONCLUSION
19 Reflections on the use of qualitative research methods in emerging markets 268
A. Rebecca Reuber
1 Introduction to Handbook for Qualitative Research in Emerging
Markets: how is qualitative research different in emerging markets? 1
Helena Barnard
PART I THE DIFFERENT WORLDS IN EMERGING MARKETS
2 Planning research on an emerging industry in an emerging market 13
Luis Oliveira, Pablo Leão, Maria Tereza Fleury and Afonso Fleury
3 Respecting boundaries and human dignity in access‑restricted
low‑income communities 26
Jorge Carneiro, Edgard Barki and Maurício de Almeida Prado
4 Language and cultural challenges in conducting interviews in a foreign
country and potential solutions 40
Fang Lee Cooke
5 Going beneath the surface of heroes: a guide to planning qualitative
research on admired elites in emerging markets 56
Cristina Velez-Valencia, Carolina Herrera-Cano and Maria Alejandra
Gonzalez-Perez
PART II GATHERING DATA IN EMERGING MARKETS
6 Avoiding surprises and biases in the field: a step-wise plan for data collection 71
Srivardhini K. Jha and Pradeep Kumar Hota
7 Using informal networks to research informal networks 82
Sa’ad Ali
8 The visual keyhole into vulnerable communities: when pictures speak
a thousand words 93
Melodena Stephens
9 Taking a research ‘safari’ into Africa: the value of going ‘pole pole’ 115
Aloysius Marcus Kahindi and Charles E. Stevens
10 Another set of eyes: the role of intermediaries in doing qualitative
research in low-income settings in emerging markets 131
Ira Chatterjee, Minna Halme, Rebecca Piekkari and Marleen Wierenga
PART III ANALYSING AND THEORISING EMERGING MARKETS
11 Analysing multilingual (English–Chinese) qualitative data through and
for dialogue: a dialogical approach 147
Carole Couper
12 Theorising from unstructured emotive process video data 162
Gloria Mbokota
13 Slicing time: temporal bracketing and theorising through the dynamics
of emerging markets 181
Anirvan Pant
14 Bridging paradigmatic divides to theorise in a new context: analysing
accounts of trust development among culturally diverse organisational
members 193
Badri Zolfaghari and Farsan Madjdi
15 Theorising Kgotla: connecting with a suitable literature 205
Anastacia Mamabolo
PART IV BEING A SCHOLAR OF EMERGING MARKETS
16 Reflections from a postcolonial experience in developing research 222
Roberta Aguzzoli
17 Reflexivity in qualitative research engaging with young people in
post-war northern Uganda 235
Rebecca Namatovu and Thilde Langevang
18 Managing emotional responses to distressing research 249
Lise Hagen and Louise Whittaker
PART V CONCLUSION
19 Reflections on the use of qualitative research methods in emerging markets 268
A. Rebecca Reuber
