Corporate Social Responsibility and Business Performance
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Corporate Social Responsibility and Business Performance

Theories and Evidence about Organizational Responsibility

9780857932372 Edward Elgar Publishing
Tobias Gössling, Department of Strategy and CSR Centre of Excellence, KEDGE Business School, France
Publication Date: January 2012 ISBN: 978 0 85793 237 2 Extent: 168 pp
Does it pay for businesses to act morally? This book attempts to answer this question. Taking a positive approach, it demonstrates that, under certain conditions, organizations can act responsibly and profitably at the same time. It elaborates on these conditions and provides evidence for the assumed positive relation between responsibility and profitability.

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Does it pay for businesses to act morally? This book attempts to answer this question. Taking a positive approach, it demonstrates that, under certain conditions, organizations can act responsibly and profitably at the same time. It elaborates on these conditions and provides evidence for the assumed positive relation between responsibility and profitability.

The author uses analysis of the acceptance of corporate social responsibility (CSR) policies across Europe, the consequences of CSR on motivation, commitment and absenteeism, and organizational responsibility and the bottom of the pyramid as evidence that organizations can be profitable and responsible at the same time.

Uniquely taking an organizational perspective on CSR, scholars and students of business ethics will find this impressive book to be an invaluable resource. Business professionals will also find plenty of important information in this admirable compendium.
Critical Acclaim
‘The book is a useful text on ethics and CSR for those starting out in the field. For those fully versed in this subject, it serves as a point of departure for future debate.’
– Judith L. Walls, Environment and Planning C: Government and Policy
Contents
Contents: Preface 1. Introduction 2. Development of the Concept of CSR 3. The Price of Morality: An Institutional Analysis of the Profitability of Responsibility 4. The Profits of Responsibility: A Literature Study on the Financial Consequences of CSR 5. CSR and Legitimacy: An Empirical Study About the Image Consequences of CSR Policies 6. Cultural Diversity and CSR: An Empirical Study About the Acceptance of CSR Policies Across Europe 7. CSR and Organizational Commitment: An Empirical Study About Consequences of CSR on Motivation and Commitment 8. Beyond Responsive Responsibility: An Empirical Study About the Possibilities for European Organizations to Engage in Sustainability at the Bottom of the Pyramid 9. New Responsibilities References Index
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