City Branding

‘City branding – in its simplistic expression via logos and slogans – is often blamed for overtourism, while it might just hold some of the solutions if one looks at it from the strategic perspective of reputation management. This book, edited by Alex Deffner and Mihalis Kavaratzis, two of the most prolific and esteemed researchers in city branding, is therefore a welcome contribution to this discussion.’
– Robert Govers, Founding Chairman, International Place Branding Association