Research Methods in Business and Management
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![The Marketing Firm]()
The Marketing Firm
Kevin J. Vella, Gordon Foxall
This book provides an expert analysis of the theory of the marketing firm by drawing upon operant psychology, economic theory and marketing to argue that all firms exist in order to market. The authors explore the nature of bilateral int...eBook:Find out more$40.00
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![In Search of Research Excellence]()
In Search of Research Excellence
Ronald K. Mitchell, Richard N. Dino
This path-breaking book gathers ‘best practices’ advice from the masters about how to achieve excellence in entrepreneurship research, how to create an outstanding research career and how to avoid the pitfalls that can sidetrack emerging...eBook:Find out more$51.16
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![Collaborative Strategic Improvement through Network Action Learning]()
Collaborative Strategic Improvement through Network Action Learning
Paul Coughlan, David Coghlan
Improvement is fundamental to the competitiveness of networks and requires the participating firms to collaborate in identifying and introducing changes. This book presents collaborative strategic improvement as a cycle of activities in ...eBook:Find out more$40.00
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![Organizational Spaces]()
Organizational Spaces
Edited by Alfons van Marrewijk, Dvora Yanow
This insightful book poses interesting theoretical and methodological questions for the processes of spatial design and the treatment of workspaces in organizational settings of various kinds. The contributors expertly answer the need fo...eBook:Find out more$40.00
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![The Theory and Practice of Entrepreneurship]()
The Theory and Practice of Entrepreneurship
Edited by David Smallbone, João Leitão, Mário Raposo, Friederike Welter
This timely book provides a fresh perspective on contemporary research in the field of entrepreneurship and small business, considering both theory and application.eBook:Find out more$40.00
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![Measurement in Marketing Research]()
Measurement in Marketing Research
Thomas Salzberger
Measurement in Marketing Research investigates latent variables in marketing, focusing on current paradigms as well as recently suggested alternative concepts. The book proposes a unified scientific definition of measurement that allows ... -
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![The Entrepreneurship Research Challenge]()
The Entrepreneurship Research Challenge
Per Davidsson
Entrepreneurship is an emerging, dynamic and to a considerable extent, unpredictable phenomenon. Thus, it makes for a challenging research subject. In this book, one of the most experienced empiricists in this field has collected some of...eBook:Find out more$55.16
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![Organizational Routines]()
Organizational Routines
Edited by Markus C. Becker, Nathalie Lazaric
This book showcases advanced empirical research that applies the concept of organizational routines to understanding organizations and how they change and evolve.eBook:Find out more$40.00
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![Innovative Methodologies in Enterprise Research]()
Innovative Methodologies in Enterprise Research
Edited by Damian Hine, David Carson
The contributors to this book explore the role and importance of qualitative, interpretist research in the dynamic field of enterprise. They establish the link between the innovative nature of small enterprise and the need to utilise res...eBook:Find out more$71.96
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![Narratives of Organisational Change and Learning]()
Narratives of Organisational Change and Learning
Stefanie Reissner
Narratives of Organisational Change and Learning explores how organisations learn from profound change and create new futures through the narrative process of sense-making.eBook:Find out more$40.00
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![Handbook of Qualitative Research Methods in Entrepreneurship]()
Handbook of Qualitative Research Methods in Entrepreneurship
Edited by Helle Neergaard, John Parm Ulhøi
This expansive and practical Handbook introduces the methods currently used to increase the understanding of the usefulness and versatility of a systematic approach to qualitative research in entrepreneurship. It fills a crucial gap in t...eBook:Find out more$89.56
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![Handbook of Qualitative Research Methods in Marketing]()
Handbook of Qualitative Research Methods in Marketing
Edited by Russell W. Belk
The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods ...eBook:Find out more$89.56
