Research Methods
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Handbook of Qualitative Research Methods in Marketing
Edited by Russell W. Belk
The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods ...eBook:Find out more$89.56
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Handbook of Qualitative Research Methods for International Business
Edited by Rebecca Piekkari, Catherine Welch
This innovative Handbook draws together and reflects on the specific methodological challenges that an international business scholar is likely to face when undertaking a qualitative research project.eBook:Find out more$71.96