Innovation and Technology
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![How to Lead Academic Departments Successfully]()
How to Lead Academic Departments Successfully
Edited by Adam Lindgreen, Alan Irwin, Flemming Poulfelt, Thyra U. Thomsen
It is an old cliché that leading and managing academics is like herding cats. This book challenges this myth and presents a way to deal with the many challenges of academic leadership, from managing departments, research groups and teams...eBook:Find out more$45.56
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![Handbook of Digital Inequality]()
Handbook of Digital Inequality
Edited by Eszter Hargittai
This cutting-edge Handbook offers fresh perspectives on the key topics related to the unequal use of digital technologies. Considering the ways in which technologies are employed, variations in conditions under which people use digital m...eBook:Find out more$52.76
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![Youth Marketing to Digital Natives]()
Youth Marketing to Digital Natives
Wided Batat
Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviors. The ideas investigated include how to advertise to dig...eBook:Find out more$37.56
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![Advanced Introduction to Megaprojects]()
Advanced Introduction to Megaprojects
Nathalie Drouin, Rodney Turner
Taking an innovative look at how megaprojects are managed, including the important Why, What, Who and How elements, this insightful Advanced Introduction is enhanced with case studies of megaprojects from across the globe. Throughout, th...eBook:Find out more$27.40
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![Big Data in Small Business]()
Big Data in Small Business
Edited by Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter, Torsten Ringberg
This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insig...eBook:Find out more$37.56
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![Advanced Introduction to Artificial Intelligence in Healthcare]()
Advanced Introduction to Artificial Intelligence in Healthcare
Tom Davenport, John Glaser, Elizabeth Gardner
Providing a comprehensive overview of the current and future uses of Artificial Intelligence in healthcare, this Advanced Introduction discusses the issues surrounding the implementation, governance, impacts and risks of utilising AI in ...eBook:Find out more$23.16
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![Leading Innovation and Entrepreneurship in Healthcare]()
Leading Innovation and Entrepreneurship in Healthcare
Claudine Kearney
This ground-breaking book specifically focuses on the leadership of innovation and entrepreneurship in healthcare by providing a detailed step-by-step framework for effective leadership in the challenging and dynamic healthcare environme...eBook:Find out more$41.56
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![Advanced Introduction to Cybersecurity Law]()
Advanced Introduction to Cybersecurity Law
David P. Fidler
This succinct Advanced Introduction delivers insights into the pressing technological, political, and legal challenges of cybersecurity. Exploring cybersecurity threats on both a national and global scale, it provides guidance on how cou...eBook:Find out more$25.96
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![Creativities]()
Creativities
Chris Bilton, Stephen Cummings, dt ogilvie
What is creativity and how can we best nurture creativity in different contexts? Drawing on a wide range of cases from the arts, business, design, media and sports, Creativities encourages readers to discover, mix, and adapt their own ve...eBook:Find out more$26.36
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![EU Internet Law]()
EU Internet Law
Andrej Savin
This extensively revised and updated third edition of EU Internet Law offers a state of the art overview of the key areas of EU Internet regulation, as well as a critical evaluation of EU policy-making and governance in the field. It pro...eBook:Find out more$43.16
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![How to Fast-Track Your Academic Career]()
How to Fast-Track Your Academic Career
Edited by Adam Lindgreen, C. A. Di Benedetto, Joëlle Vanhamme, John Nicholson
This insightful book considers the challenges faced by researchers pursuing an academic career. From applying for grants to supervising PhD students, it utilises practical research and real experiences to illustrate how marketing scholar...eBook:Find out more$45.56
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![Intellectual Property Strategies for Start-ups]()
Intellectual Property Strategies for Start-ups
Edited by Stefan Golkowsky
This highly practical book highlights the need for start-ups to protect their IP from the outset, outlining the basics of IP in a start-up context and guiding entrepreneurs in developing a successful IP strategy. Legal practitioners and ...eBook:Find out more$79.16
