Innovation and Technology
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![Strategies for the Digital Customer Experience]()
Strategies for the Digital Customer Experience
Wided Batat
Offering a critical approach to digital marketing strategies, this innovative book introduces the ‘phygital’, a new ecosystem that creates a continuum between physical and digital settings to aid the design of successful customer experie...eBook:Find out more$40.00
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![How to Fast-Track Your Academic Career]()
How to Fast-Track Your Academic Career
Edited by Adam Lindgreen, C. A. Di Benedetto, Joëlle Vanhamme, John Nicholson
This insightful book considers the challenges faced by researchers pursuing an academic career. From applying for grants to supervising PhD students, it utilises practical research and real experiences to illustrate how marketing scholar...eBook:Find out more$45.56
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![Gender, Diversity and Innovation]()
Gender, Diversity and Innovation
Edited by Beldina Owalla, Tim Vorley, Helen Lawton Smith
Presenting fascinating new insights on gender and innovation with a central focus on the experiences of women innovators, this book explores different geographic and institutional contexts through a series of in-depth case studies. It in...eBook:Find out more$40.00
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![Small and Medium Sized Enterprises and the COVID-19 Response]()
Small and Medium Sized Enterprises and the COVID-19 Response
Edited by Hamid Etemad
The international cast of authors in this important book explore how internationalizing small and medium sized enterprises (iSMEs) face major crises, such as COVID-19, and have managed them to reach a stable and desired state post-crisis...eBook:Find out more$40.00
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![The Elgar Companion to Urban Infrastructure Governance]()
The Elgar Companion to Urban Infrastructure Governance
Edited by Matthias Finger, Numan Yanar
A comprehensive overview of the governance of urban infrastructures, this Companion combines illustrative cases with conceptual approaches to offer an innovative perspective on the governance of large urban infrastructure systems. Chapte...eBook:Find out more$65.00
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![Handbook on Digital Business Ecosystems]()
Handbook on Digital Business Ecosystems
Edited by Sabine Baumann
This timely Handbook on Digital Business Ecosystems provides a comprehensive overview of current research and industrial applications as well as suggestions for future developments. Multi-disciplinary in scope, the Handbook includes rigo...eBook:Find out more$65.00
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![Intellectual Property Strategies for Start-ups]()
Intellectual Property Strategies for Start-ups
Edited by Stefan Golkowsky
This highly practical book highlights the need for start-ups to protect their IP from the outset, outlining the basics of IP in a start-up context and guiding entrepreneurs in developing a successful IP strategy. Legal practitioners and ...eBook:Find out more$79.16
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![Handbook of Research on Artificial Intelligence in Human Resource Management]()
Handbook of Research on Artificial Intelligence in Human Resource Management
Edited by Stefan Strohmeier
This cutting-edge Handbook offers a comprehensive introduction to the emerging research field of artificial intelligence (AI) in human resource management (HRM). Broadly mapping AI fields relevant for HR, it not only considers the more w...eBook:Find out more$65.00
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![Rethinking the Social in Innovation and Entrepreneurship]()
Rethinking the Social in Innovation and Entrepreneurship
Edited by Beniamino Callegari, Bisrat A. Misganaw, Stefania Sardo
This is an open access title available under the terms of a CC BY-NC-ND 4.0 License. It is free to read, download and share on Elgaronline.com. Offering a comprehensive classification of the analytical approaches to the social within th...eBook:Find out more$40.00
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![Handbook on Heritage, Sustainable Tourism and Digital Media]()
Handbook on Heritage, Sustainable Tourism and Digital Media
Edited by Silvia De Ascaniis, Lorenzo Cantoni
Exploring the impact of the rise of digital media over the last few decades, this timely Handbook highlights the major role it plays in preserving and protecting heritage as well as its ability to promote and support sustainable tourism ...eBook:Find out more$65.00
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![Advanced Introduction to the Sociology of Sport]()
Advanced Introduction to the Sociology of Sport
Eric Anderson, Rory Magrath
This Advanced Introduction to the Sociology of Sport highlights the relationship between sport and violence, brain injury, social class, sexual minorities, gender, and race. Eric Anderson and Rory Magrath expertly draw on a range of scho...eBook:Find out more$23.16
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![Engaging Citizens in Policy Making]()
Engaging Citizens in Policy Making
Edited by Tiina Randma-Liiv, Veiko Lember
This is an open access title available under the terms of a CC BY-NC-ND 4.0 License. It is free to read, download and share on Elgaronline.com. Exploring academic and policy thinking on e-participation, this book opens up the organizati...
