Tourism
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![Handbook on Place Branding and Marketing]()
Handbook on Place Branding and Marketing
Edited by Adriana Campelo
Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this knowledge deficit in order to illustrate how place branding can contribute to tra...eBook:Find out more$50.36
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![Services, Experiences and Innovation]()
Services, Experiences and Innovation
Edited by Ada Scupola, Lars Fuglsang
Whilst innovation has traditionally focused on manufacturing, recently research surrounding service innovation has been flourishing. Furthermore, as consumers become ever more sophisticated and look for experiences, a research field inve...eBook:Find out more$40.00
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![Handbook of Geotourism]()
Handbook of Geotourism
Edited by Ross Dowling, David Newsome
Ross Dowling and David Newsome present an original, substantial and much-needed contribution to the field which will further our understanding of geotourism in theory and practice. This Handbook defines, characterises and explores the su...eBook:Find out more$65.00
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![Handbook of Teaching and Learning in Tourism]()
Handbook of Teaching and Learning in Tourism
Edited by Pierre Benckendorff, Anita Zehrer
This comprehensive Handbook provides an international perspective on contemporary issues and future directions in teaching and learning in tourism. Key topics include assurance of learning, development of skills, learning in the field, w...eBook:Find out more$67.96
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![The Mobilities Paradox]()
The Mobilities Paradox
Maximiliano E. Korstanje
The theory of mobilities has gained great recognition and traction over recent decades, illustrating not only the influence of mobilities in daily life but also the rise and expansion of globalization worldwide. But what if this sense of...eBook:Find out more$40.00
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![Urban Strategies for Culture-Driven Growth]()
Urban Strategies for Culture-Driven Growth
Nils Wåhlin, Maria Kapsali, Malin H. Näsholm, Tomas Blomquist
Over the past three decades, the European Capital of Culture has grown into one of the most ambitious cultural programs in the world. Through the promotion of cultural diversity across the continent, the program fosters mutual understand...eBook:Find out more$40.00
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![Marketing Rural Tourism]()
Marketing Rural Tourism
Gunjan Saxena
Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural id...eBook:Find out more$40.00
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![Handbook on Medical Tourism and Patient Mobility]()
Handbook on Medical Tourism and Patient Mobility
Edited by Neil Lunt, Daniel Horsfall, Johanna Hanefeld
The growth of international travel for purposes of medical treatment has been accompanied by increased academic research and analysis. This Handbook explores the emergence of medical travel and patient mobility and the implications for p...eBook:Find out more$65.00
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![International Handbook on Ecotourism]()
International Handbook on Ecotourism
Edited by Roy Ballantyne, Jan Packer
This Handbook brings together contributions from over forty international experts in the field of ecotourism. It provides a critical review and discussion of current issues and concepts – it challenges readers to consider the boundaries ...eBook:Find out more$67.96
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![Handbook on the Economics of Cultural Heritage]()
Handbook on the Economics of Cultural Heritage
Edited by Ilde Rizzo, Anna Mignosa
Cultural heritage is a complex and elusive concept, constantly evolving through time, and combining cultural, aesthetic, symbolic, spiritual, historical and economic values. The Handbook on the Economics of Cultural Heritage outlines the...eBook:Find out more$67.96
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![Handbook of Research Methods in Tourism]()
Handbook of Research Methods in Tourism
Edited by Larry Dwyer, Alison Gill, Neelu Seetaram
This insightful book explores the most important established and emerging qualitative and quantitative research methods in tourism. The authors provide a detailed overview of the nature of the research method, its use in tourism, the adv...eBook:Find out more$63.16
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![Handbook of Research on Innovation in Tourism Industries]()
Handbook of Research on Innovation in Tourism Industries
Edited by Gry Agnete Alsos, Dorthe Eide, Einar Lier Madsen
The tourism sector – already one of the fastest growing industries in the world – is currently undergoing extensive change thanks to strong market growth and a transition to more experience-based products. The capacity for firms to innov...eBook:Find out more$65.00
