Economics and Finance
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Advanced Introduction to Digital Marketing
Utpal Dholakia
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...eBook:Find out more$25.96
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Advanced Introduction to Megaprojects
Nathalie Drouin, Rodney Turner
Taking an innovative look at how megaprojects are managed, including the important Why, What, Who and How elements, this insightful Advanced Introduction is enhanced with case studies of megaprojects from across the globe. Throughout, th...eBook:Find out more$27.40
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Advanced Introduction to Spatial Statistics
Daniel A. Griffith, Bin Li
This Advanced Introduction provides a critical review and discussion of research concerning spatial statistics, differentiating between it and spatial econometrics, to answer a set of core questions covering the geographic-tagging-of-dat...eBook:Find out more$25.96
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Advanced Introduction to Central Banks and Monetary Policy
Jakob de Haan, Christiaan Pattipeilohy
Written by two expert economists, this comprehensive Advanced Introduction provides a thorough and up-to-date analysis of central banks and monetary policy, analysing the ways in which views about monetary policy have developed and changed.eBook:Find out more$23.16
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Advanced Introduction to Private Equity
Paul A. Gompers, Steven N. Kaplan
This Advanced Introduction provides an illustrative guide to private equity, integrating insights from academic research with examples to derive practical recommendations. Paul Gompers and Steven Kaplan begin by reviewing the history of ...eBook:Find out more$27.40
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Principles of International Logistics
Jose L. Tongzon
This textbook offers a comprehensive analysis of traditional and newly emerging challenges affecting international logistics management from practical, theoretical and policy perspectives. Principles of International Logistics provides a...eBook:Find out more$37.56
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Advanced Introduction to U.S. Federal Securities Law
Thomas L. Hazen
Covering all aspects of federal securities law, this Advanced Introduction provides an excellent understanding of how U.S. securities regulation works, particularly as this emerging area of law becomes more prevalent for those working or...eBook:Find out more$25.96
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Advanced Introduction to Corporate Finance
Edited by James A. Brickley, Clifford W. Smith Jr
This Advanced Introduction presents the modern theories of corporate finance. Its focus on core concepts offers useful managerial insights, bolstered by recent empirical evidence, to provide a richer understanding of critical corporate f...eBook:Find out more$23.16
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Advanced Introduction to Social Protection
James Midgley
Written by James Midgley, a leading authority on international social policy and social development, this Advanced Introduction offers a concise, readable and wide-ranging overview of how protection schemes such as social assistance, soc...eBook:Find out more$23.16
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Introduction to Cost–Benefit Analysis
Ginés de Rus
This thoroughly updated second edition incorporates key ideas and discussions on issues such as wider economic impacts, the treatment of risk, and the importance of institutional arrangements in ensuring the correct use of technique. Gin...eBook:Find out more$37.56
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Advanced Introduction to the Sociology of Sport
Eric Anderson, Rory Magrath
This Advanced Introduction to the Sociology of Sport highlights the relationship between sport and violence, brain injury, social class, sexual minorities, gender, and race. Eric Anderson and Rory Magrath expertly draw on a range of scho...eBook:Find out more$23.16
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Advanced Introduction to Advertising
Patrick De Pelsmacker
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and ...eBook:Find out more$25.96