Tourism
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![Handbook of Teaching and Learning in Tourism]()
Handbook of Teaching and Learning in Tourism
Edited by Pierre Benckendorff, Anita Zehrer
This comprehensive Handbook provides an international perspective on contemporary issues and future directions in teaching and learning in tourism. Key topics include assurance of learning, development of skills, learning in the field, w...eBook:Find out more$67.96
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![Marketing Rural Tourism]()
Marketing Rural Tourism
Gunjan Saxena
Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural id...eBook:Find out more$40.00
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![International Handbook on Ecotourism]()
International Handbook on Ecotourism
Edited by Roy Ballantyne, Jan Packer
This Handbook brings together contributions from over forty international experts in the field of ecotourism. It provides a critical review and discussion of current issues and concepts – it challenges readers to consider the boundaries ...eBook:Find out more$67.96
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![Handbook on the Economics of Cultural Heritage]()
Handbook on the Economics of Cultural Heritage
Edited by Ilde Rizzo, Anna Mignosa
Cultural heritage is a complex and elusive concept, constantly evolving through time, and combining cultural, aesthetic, symbolic, spiritual, historical and economic values. The Handbook on the Economics of Cultural Heritage outlines the...eBook:Find out more$67.96
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![Handbook of Research Methods in Tourism]()
Handbook of Research Methods in Tourism
Edited by Larry Dwyer, Alison Gill, Neelu Seetaram
This insightful book explores the most important established and emerging qualitative and quantitative research methods in tourism. The authors provide a detailed overview of the nature of the research method, its use in tourism, the adv...eBook:Find out more$63.16
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![Handbook of Research on Innovation in Tourism Industries]()
Handbook of Research on Innovation in Tourism Industries
Edited by Gry Agnete Alsos, Dorthe Eide, Einar Lier Madsen
The tourism sector – already one of the fastest growing industries in the world – is currently undergoing extensive change thanks to strong market growth and a transition to more experience-based products. The capacity for firms to innov...eBook:Find out more$65.00
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![Handbook on the Experience Economy]()
Handbook on the Experience Economy
Edited by Jon Sundbo, Flemming Sørensen
This illuminating Handbook presents the state-of-the-art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understan...eBook:Find out more$65.00
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![Handbook on the Economics of Leisure]()
Handbook on the Economics of Leisure
Edited by Samuel Cameron
Surprisingly, the field of leisure economics is not, thus far, a particularly integrated or coherent one. In this Handbook a wide ranging body of international scholars get to grips with the core issues, taking in the traditional income/...eBook:Find out more$67.96
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![Brands and Branding Geographies]()
Brands and Branding Geographies
Edited by Andy Pike
Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference...eBook:Find out more$63.16
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![Towards Effective Place Brand Management]()
Towards Effective Place Brand Management
Edited by Gregory Ashworth, Mihalis Kavaratzis
Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail ha...eBook:Find out more$40.00
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![International Handbook on the Economics of Tourism]()
International Handbook on the Economics of Tourism
Edited by Larry Dwyer, Peter Forsyth
This highly accessible and comprehensive Handbook presents a cutting edge discussion of the state of tourism economics and its likely directions in future research. Leading researchers in the field explore a wide range of topics includin...eBook:Find out more$91.16
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![Creating Experiences in the Experience Economy]()
Creating Experiences in the Experience Economy
Edited by Jon Sundbo, Per Darmer
Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creatio...eBook:Find out more$40.00
