The Economics of Business Strategy is an authoritative collection of the most important published articles on the economic basis of business strategy. John Kay – who himself has made seminal contributions to the field – has selected arti...
The Environment in Corporate Management includes an up-to-date treatment of business practices, norms and standards, using the tools of microeconomic and industrial organisation analysis to provide an ordered and consistent picture. The ...
Microeconomics for Business and Marketing is a wide-ranging, innovative textbook which will stimulate students and teachers alike. It will be of particular relevance to students of marketing, commerce and business strategy. Specificall...
