Strategic Management
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A Research Agenda for Brand Management in a New Era of Consumerism
Edited by Ceridwyn King, Enrique Murillo
Tracking the seismic shifts in consumerism over time, this cutting-edge Research Agenda provides a theoretical and methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key c...eBook:Find out more$40.00
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Salvaging Corporate Sustainability
Michael L. Barnett, Irene Henriques, Bryan W. Husted
This critical book presents ways to improve the impact of corporate sustainability programs on the ecological and social systems that we rely upon. Integrating three decades of multidisciplinary empirical and conceptual research undertak...eBook:Find out more$27.96
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Resilience and the Management of Nonprofit Organizations
Dennis R. Young, Elizabeth A.M. Searing
This timely book examines the serious threats that pandemics, economic recessions, terrorist attacks and other potentially catastrophic events pose to nonprofit organizations. Reliant on donors, regulators, government funders and dedicat...eBook:Find out more$27.96
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Arts-Based Approaches to Business Education
Bronte van der Hoorn, Paul Donovan
Arts-based Approaches to Business Education assists educators and facilitators in preparing students and professionals to be conscientious and skilled practitioners in the contemporary organization. With a strongly practical focus, the b...eBook:Find out more$27.16
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Digital Marketing Strategy
Niko Lahtinen, Kimmo Pulkka, Heikki Karjaluoto, Joel Mero
This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketin...eBook:Find out more$33.56
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Strategic Thinking, Design and the Theory of Change
Edited by Luca Simeone, David Drabble, Nicola Morelli, Amalia de Götzen
This book offers insights into how the Theory of Change framework can be effectively employed in a wide range of social interventions. Presenting its potential to support strategy and strategic thinking, this book offers an entry point t...eBook:Find out more$40.00
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Alliances for Sustainable Futures
Jaap Boonstra, Marcos Eguiguren
Providing an in-depth exploration of the formation, building, development, and evolutionary phases of sustainable alliances, this book presents a new perspective on organizational change in value-driven alliances. Combining theoretical i...eBook:Find out more$40.00
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The Footballization of China
Sten Söderman
In this unique book, Sten Söderman explores the prospect of China reaching its goal of hosting the 2050 World Cup. Söderman takes into consideration China’s size, resources, traditions and political system to ask what needs to be done an...eBook:Find out more$40.00
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Family Business Case Studies Across the World
Edited by Jeremy Cheng, Luis Díaz-Matajira, Nupur P. Bang, Rodrigo Basco, Andrea Calabrò, Albert E. James, Georges Samara
Designed as a learning tool to nurture contextual empathy and strategic decision-making capabilities in families-in-business facing internal and external disruptions, Family Business Case Studies Across the World presents a unique collec...eBook:Find out more$37.56
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A Research Agenda for Strategic Human Resource Management
Edited by Peter D. Sherer
This enlightening Research Agenda considers the latest developments within the world of work, arguing that the time is right to address the variety of Human Resource Management (HRM) practices and arrangements.eBook:Find out more$40.00
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Marketing Countries, Places, and Place-associated Brands
Edited by Nicolas Papadopoulos, Mark Cleveland
This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ ...eBook:Find out more$43.16
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Big Data in Small Business
Edited by Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter, Torsten Ringberg
This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insig...eBook:Find out more$37.56