Marketing
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![A Research Agenda for Political Marketing]()
A Research Agenda for Political Marketing
Edited by Bruce I. Newman, Todd P. Newman
This Research Agenda documents and establishes the thinking of leading scholars in the field of political marketing and related sub-fields, also encompassing additional social science disciplines that intersect at the crossroads of polit...eBook:Find out more$40.00
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![Advanced Introduction to Advertising]()
Advanced Introduction to Advertising
Patrick De Pelsmacker
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and ...eBook:Find out more$25.96
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![Cross-Cultural Marketing]()
Cross-Cultural Marketing
Edited by Tiziano Vescovi
Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textb...eBook:Find out more$37.56
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![Handbook of Entrepreneurship and Marketing]()
Handbook of Entrepreneurship and Marketing
Edited by Ian Fillis, Nicholas Telford
This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent internat...eBook:Find out more$55.96
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![Research Handbook on Luxury Branding]()
Research Handbook on Luxury Branding
Edited by Felicitas Morhart, Keith Wilcox, Sandor Czellar
Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contribut...eBook:Find out more$39.96
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![Artificial Intelligence for Sustainable Value Creation]()
Artificial Intelligence for Sustainable Value Creation
Edited by Margherita Pagani, Renaud Champion
Artificial Intelligence for Sustainable Value Creation provides a detailed and insightful exploration of both the possibilities and the challenges that accompany widespread Artificial IntelligenceeBook:Find out more$40.00
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![Advanced Introduction to the Experience Economy]()
Advanced Introduction to the Experience Economy
Jon Sundbo
Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept ...eBook:Find out more$25.96
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![Handbook of Research on Identity Theory in Marketing]()
Handbook of Research on Identity Theory in Marketing
Edited by Americus Reed, Mark Forehand
The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly...eBook:Find out more$57.56
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![Advanced Introduction to Sustainable Competitive Advantage in Sales]()
Advanced Introduction to Sustainable Competitive Advantage in Sales
Lawrence B. Chonko
This unique Advanced Introduction offers an insight into how sales leaders seek and maintain a sustainable competitive advantage for both organizations and customers. Lawrence B. Chonko explores how sales leaders take professional sellin...eBook:Find out more$23.16
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![Tourist Behaviour]()
Tourist Behaviour
Edited by Philip L. Pearce
Comprehensive and accessible, this Companion offers a thorough investigation into both traditional and fresh topics in tourist behaviour and experience. Arranged chronologically, the chapters examine tourist experience from the very idea...eBook:Find out more$51.96
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![Handbook of Research on Customer Engagement]()
Handbook of Research on Customer Engagement
Edited by Linda D. Hollebeek, David E. Sprott
Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study.eBook:Find out more$57.56
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![Handbook of the Sharing Economy]()
Handbook of the Sharing Economy
Edited by Russell W. Belk, Giana M. Eckhardt, Fleura Bardhi
With the radical growth in the ubiquity of digital platforms, the sharing economy is here to stay. This Handbook explores the nature and direction of the sharing economy, interrogating its key dynamics and evolution over the past decade ...eBook:Find out more$51.96
