Marketing

  1. Add to Wish List Advanced Introduction to Digital Marketing

    Advanced Introduction to Digital Marketing

    Utpal Dholakia
    The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...
    Paperback ()

    List price $32.45

    Member price $25.96

    Hardback (2022)

    List price $125.00

    Member price $112.50

  2. Add to Wish List Youth Marketing to Digital Natives

    Youth Marketing to Digital Natives

    Wided Batat
    Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviors. The ideas investigated include how to advertise to dig...
    Hardback (2021)

    List price $148.00

    Member price $133.20

    Paperback (2022)

    List price $46.95

    Member price $37.56

  3. Add to Wish List Teaching Marketing

    Teaching Marketing

    Edited by Ross Brennan, Lynn Vos
    Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level programmes. The international contributors have a wide range of expertise in marketi...
    Hardback (2021)

    List price $166.00

    Member price $149.40

    Paperback (2022)

    List price $46.95

    Member price $37.56

  4. Add to Wish List A Research Agenda for Place Branding

    A Research Agenda for Place Branding

    Edited by Dominic Medway, Gary Warnaby, John Byrom
    This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to pu...
    Hardback (2021)

    List price $170.00

    Member price $153.00

    Paperback (2022)

    List price $46.95

    Member price $37.56

  5. Add to Wish List Marketing Countries, Places, and Place-associated Brands

    Marketing Countries, Places, and Place-associated Brands

    Edited by Nicolas Papadopoulos, Mark Cleveland
    This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ ...
    Hardback (2021)

    List price $191.00

    Member price $171.90

    Paperback (2022)

    List price $53.95

    Member price $43.16

  6. Add to Wish List Encyclopedia of Tourism Management and Marketing

    Encyclopedia of Tourism Management and Marketing

    Edited by Dimitrios Buhalis
    The Encyclopedia of Tourism Management and Marketing is, quite simply, the definitive reference work in the field. Carefully curated by leading tourism scholar Dimitrios Buhalis, this is the largest tourism management and marketing ontol...
    Hardback (2022)

    List price $1,820.00

    Member price $1,638.00

  7. Add to Wish List Games, Simulations and Playful Learning in Business Education

    Games, Simulations and Playful Learning in Business Education

    Edited by Caroline Elliott, Jon Guest, Elinor Vettraino
    Games, Simulations and Playful Learning in Business Education takes a fresh, insightful look at original and innovative ways of incorporating games, simulations and play to enhance the quality of higher education learning and assessment ...
    Hardback (2021)

    List price $148.00

    Member price $133.20

    Paperback (2022)

    List price $51.95

    Member price $41.56

  8. Add to Wish List Handbook on the Tourist Experience

    Handbook on the Tourist Experience

    Edited by Dora Agapito, Manuel A. Ribeiro, Kyle M. Woosnam
    Offering an overview of current issues around design, marketing and management of experiences from the tourist perspective, this comprehensive Handbook critically reviews the key debates and developments within the field. Empirical chapt...
    Hardback (2022)

    List price $286.00

    Member price $257.40

  9. Add to Wish List Handbook of Research on Customer Loyalty

    Handbook of Research on Customer Loyalty

    Edited by Debbie I. Keeling, Ko de Ruyter, David Cox
    Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collection of perspectives on the current topics and research-driven practices in the ...
    Hardback (2022)

    List price $229.00

    Member price $206.10

  10. Add to Wish List Advanced Introduction to Marketing Strategy

    Advanced Introduction to Marketing Strategy

    George Day
    This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-...
    Paperback (2022)

    List price $28.95

    Member price $23.16

    Hardback (2022)

    List price $125.00

    Member price $112.50

  11. Add to Wish List How to Conduct an Effective Peer Review

    How to Conduct an Effective Peer Review

    Gloria Barczak, Abbie Griffin
    This crucial book guides academics and researchers through the process of peer reviewing manuscript articles, outlining the methods and proficiencies required to write a high-quality review. Gloria Barczak and Abbie Griffin specifically ...
    Hardback (2021)

    List price $126.00

    Member price $113.40

    Paperback (2022)

    List price $35.95

    Member price $28.76

  12. Add to Wish List Configured by Consumption

    Configured by Consumption

    Booi H. Kam, Peter J. Rimmer
    With the paradigm shift in consumption habits during the COVID-19 pandemic accelerating the digital transformation of supply-chain operations, Configured by Consumption is a timely reflection on the technological evolution of production-...
    Hardback (2022)

    List price $120.00

    Member price $108.00

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