Marketing
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![Handbook of Services and Artificial Intelligence]()
Handbook of Services and Artificial Intelligence
Edited by Ada Scupola, Jon Sundbo, Lars Fuglsang, Anders Henten
This Handbook examines the impacts of AI on the innovation of services, service processes and business models. It presents state-of-the-art conceptual and empirical evidence concerning uses and applications of AI in different service sec...eBook:Find out more$65.00
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![Research Handbook on Digital Strategy]()
Research Handbook on Digital Strategy
Edited by Carmelo Cennamo, Giovanni B. Dagnino, Feng Zhu
This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of dif...eBook:Find out more$52.76
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![Elgar Encyclopedia of Pricing]()
Elgar Encyclopedia of Pricing
Edited by Andreas Hinterhuber
The Elgar Encyclopedia of Pricing presents a holistic view of cutting-edge topics, practical insights, and global perspectives on pricing. In-depth entries cover everything from behavioral pricing and artificial intelligence to sustainab...eBook:Find out more$65.00
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![Fixing Prices]()
Fixing Prices
Franck Cochoy, Johan Hagberg, Hans Kjellberg
Shedding light on a range of price fixing mechanisms and price display technologies, this incisive book offers a clear overview of the retail price setting, posting and adjusting processes. Based on a detailed study of a century of prici...eBook:Find out more$35.16
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![Elgar Encyclopedia of Consumer Behavior]()
Elgar Encyclopedia of Consumer Behavior
Edited by Johanna Gollnhofer, Reto Hofstetter, Torsten Tomczak
Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.eBook:Find out more$65.00
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![Services in Sport Management]()
Services in Sport Management
Ekaterina Glebova
Services in Sport Management is a scholarly examination of the multifaceted intricacies of the sports industry. Encompassing critical facets such as event planning, facility management, marketing, and athlete representation, the book rig...eBook:Find out more$40.00
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![Understanding Collaborative Consumption]()
Understanding Collaborative Consumption
Edited by Pia A. Albinsson, B. Y. Perera, Stephanie J. Lawson
This dynamic book explores the importance of collaborative consumption, which is particularly relevant at a time when the sharing economy has established itself as part of the mainstream market. Nearly 40 expert scholars across the globe...eBook:Find out more$40.00
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![Elgar Encyclopedia of Corporate Communication]()
Elgar Encyclopedia of Corporate Communication
Edited by Klement Podnar
This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by ...eBook:Find out more$65.00
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![The Human Dimension of the Circular Economy]()
The Human Dimension of the Circular Economy
Edited by Aldona Glińska-Neweś, Pauliina Ulkuniemi
This enlightening book presents a framework of the various factors influencing the transformation of societal thinking towards the circular economy, including individual, organizational and macro-environmental levels of analysis. The Hum...eBook:Find out more$40.00
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![Research Handbook on Services Management]()
Research Handbook on Services Management
Edited by Mark M. Davis
This comprehensive Research Handbook reflects the latest research breakthroughs and practices in services management. Addressing services management from a broader strategic perspective, it delves into the key issues of analytics and ser...eBook:Find out more$51.16
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![How to Write Differently]()
How to Write Differently
Edited by Monika Kostera
Responding to the trend of formulaic writing in the academic community, How To Write Differently offers a refreshing approach to academic writing in a practical format.eBook:Find out more$28.76
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![A Research Agenda for Service Marketing]()
A Research Agenda for Service Marketing
Edited by Olivier Furrer, Mikèle Landry, Chloé Baillod, Jie Y. Kerguignas
This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse ...eBook:Find out more$40.00
