Marketing
-
Add to Wish List
Strategic Marketing and the Future of Consumer Behaviour
Theo B.C. Poiesz, W. F. van Raaij
The authors of this book reconsider the dominant marketing paradigm in the context of a contemporary market in which marketing developments increasingly restrict the effectiveness of marketing activities. Consumers are thus overloaded wi... -
Add to Wish List
Trust in Market Relationships
Sandro Castaldo
Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm’s economic results in highly comp...eBook:Find out more$40.00
-
Add to Wish List
Marketing Knowledge Management
Gabriele Troilo
Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective. He emphasises the fact that in today’s markets, competitive advantage is achieved by companies which are knowledge-based and market ori... -
Add to Wish List
The Economics of Retailing and Distribution
Roger R. Betancourt
This book provides a uniform and coherent approach to the analysis of distribution systems in general and retail systems in particular. It develops the fundamentals of retail demand and supply, and demonstrates how the provision of distr...eBook:Find out more$55.16
-
Add to Wish List
Handbook of Research in International Marketing
Edited by Subhash C. Jain
Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among con... -
Add to Wish List
Grocery E-Commerce
Edited by Niels Kornum, Mogens Bjerre
This book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena. Within the last five years, grocery e-commerce has experienced both consistent successes such as Te...eBook:Find out more$40.00
-
Add to Wish List
Franchise Contracting and Organization
Edited by Francine Lafontaine
Much has been written about franchising in economics over the last two decades: researchers have gained important insights, especially into how and why it works and into the reasons behind the various forms of vertical restraints usually... -
Add to Wish List
Entrepreneurial Marketing
Björn Bjerke, Claes M. Hultman
This book will be of immense worth to students, scholars and practitioners of marketing and entrepreneurship, and will contribute to a new dialogue between the two disciplines.eBook:Find out more$53.56
-
Add to Wish List
The Elgar Companion to Consumer Research and Economic Psychology
Edited by Peter E. Earl, Simon Kemp
This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensabl...eBook:Find out more$75.96
-
Add to Wish List
Microeconomics for Business and Marketing
Peter E. Earl
Microeconomics for Business and Marketing is a wide-ranging, innovative textbook which will stimulate students and teachers alike. It will be of particular relevance to students of marketing, commerce and business strategy. Specificall... -
Add to Wish List
MARKETING
Edited by Stanley C. Hollander, Kathleen M. Rassuli
The last decade has witnessed a burgeoning interest in the history of marketing. This authoritative two volume set provides a comprehensive collection of important articles which illuminate the history and development of marketing and m...