Marketing
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![Marketing Automation and Decision Making]()
Marketing Automation and Decision Making
Simone Guercini
The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines th...eBook:Find out more$32.00
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![Place-Branding Experiences]()
Place-Branding Experiences
Edited by Catherine W. Ng, Titilayo Adebola, Abbe E.L. Brown
This thought-provoking book navigates the impact of place-brands in the consumer marketplace in light of the extended protection accorded to them under intellectual property laws. Interdisciplinary in scope, the book explores diverse nat...eBook:Find out more$40.00
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![Handbook of Tourism and Consumer Behavior]()
Handbook of Tourism and Consumer Behavior
Edited by Danni Zheng, Metin Kozak, Jun Wen
This Handbook evaluates cutting-edge research on consumer behavior in the modern day, discussing key areas such as emerging tourism experiences and technology-enabled services.eBook:Find out more$65.00
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![Handbook of Qualitative Research Methods in Marketing]()
Handbook of Qualitative Research Methods in Marketing
Edited by Russell W. Belk, Cele Otnes
This fully revised second edition of a best-selling Handbook is an essential resource for qualitative researchers and practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qu...eBook:Find out more$65.00
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![A Research Agenda for Digital Transformation]()
A Research Agenda for Digital Transformation
Edited by John Q. Dong, Peter C. Verhoef
Digital transformation has been fundamentally changing the business world, and this prescient Research Agenda demonstrates how multidisciplinary perspectives are pertinent to our understanding of this process. Leading scholars across a w...eBook:Find out more$40.00
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![Handbook of Services and Artificial Intelligence]()
Handbook of Services and Artificial Intelligence
Edited by Ada Scupola, Jon Sundbo, Lars Fuglsang, Anders Henten
This Handbook examines the impacts of AI on the innovation of services, service processes and business models. It presents state-of-the-art conceptual and empirical evidence concerning uses and applications of AI in different service sec...eBook:Find out more$65.00
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![Research Handbook on Digital Strategy]()
Research Handbook on Digital Strategy
Edited by Carmelo Cennamo, Giovanni B. Dagnino, Feng Zhu
This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of dif...eBook:Find out more$52.76
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![Elgar Encyclopedia of Pricing]()
Elgar Encyclopedia of Pricing
Edited by Andreas Hinterhuber
The Elgar Encyclopedia of Pricing presents a holistic view of cutting-edge topics, practical insights, and global perspectives on pricing. In-depth entries cover everything from behavioral pricing and artificial intelligence to sustainab...eBook:Find out more$65.00
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![Fixing Prices]()
Fixing Prices
Franck Cochoy, Johan Hagberg, Hans Kjellberg
Shedding light on a range of price fixing mechanisms and price display technologies, this incisive book offers a clear overview of the retail price setting, posting and adjusting processes. Based on a detailed study of a century of prici...eBook:Find out more$35.16
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![Elgar Encyclopedia of Consumer Behavior]()
Elgar Encyclopedia of Consumer Behavior
Edited by Johanna Gollnhofer, Reto Hofstetter, Torsten Tomczak
Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.eBook:Find out more$65.00
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![Services in Sport Management]()
Services in Sport Management
Ekaterina Glebova
Services in Sport Management is a scholarly examination of the multifaceted intricacies of the sports industry. Encompassing critical facets such as event planning, facility management, marketing, and athlete representation, the book rig...eBook:Find out more$40.00
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![Understanding Collaborative Consumption]()
Understanding Collaborative Consumption
Edited by Pia A. Albinsson, B. Y. Perera, Stephanie J. Lawson
This dynamic book explores the importance of collaborative consumption, which is particularly relevant at a time when the sharing economy has established itself as part of the mainstream market. Nearly 40 expert scholars across the globe...eBook:Find out more$40.00
