Marketing
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![Elgar Encyclopedia of City and Place Branding]()
Elgar Encyclopedia of City and Place Branding
Edited by Eduardo Oliveira, Efe Sevin, Emma Björner
This Encyclopedia presents a comprehensive overview of the dynamic field of city and place branding. Authored by nearly 150 experts from across the globe, it covers a wide variety of disciplines, methodologies and perspectives, highlight... -
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![Handbook on Big Data Marketing and Management in Tourism and Hospitality]()
Handbook on Big Data Marketing and Management in Tourism and Hospitality
Edited by Nikolaos Stylos, Jeremy Zwiegelaar
This comprehensive Handbook serves as a key reference for Big Data theorization and implementation that will drive the next generation of marketing and management in tourism and hospitality. It explores the need for systemizing knowledge... -
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![Luxury in Sport]()
Luxury in Sport
Ekaterina Glebova
This book analyses the multifaceted nexus between luxury and sport from an interdisciplinary and holistic perspective. From its historical roots to its contemporary manifestations, Ekaterina Glebova meticulously traces the evolution of o... -
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![Handbook of Service Experience]()
Handbook of Service Experience
Edited by Per Kristensson, Lars Witell, Mohamed Zaki
This prescient Handbook adopts an overarching perspective on service experiences in business contexts. Incorporating up-to-date research and empirical case studies, chapters focus on customer experience design, innovation and management ... -
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![A Comprehensive Guide to Greenwashing Phenomena, Contexts, and Trends]()
A Comprehensive Guide to Greenwashing Phenomena, Contexts, and Trends
Lucia Gatti, Ludovico Giacomo Conti , Peter Seele
This is an open access title available under the terms of a CC BY-NC-ND 4.0 License. It is free to read, download and share on Elgaronline.com. Green communication can improve a firm’s reputation and performance, regardless of their gen... -
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![City Branding]()
City Branding
Edited by Alex Deffner, Mihalis Kavaratzis
This prescient book explores the relationship between city branding, reputation management and tourism development, utilising a comprehensive collection of propositions to re-examine and refine city branding tools and ideas. -
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![How to Get Published in the Best Management Journals]()
How to Get Published in the Best Management Journals
Edited by David J. Ketchen Jr, Timothy Clark, Mark Wright
This revised and extended third edition of the highly successful How to Get Published in the Best Management Journals draws on a wealth of knowledge from leading scholars and journal editors to showcase the latest advice in securing publ... -
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![Advanced Introduction to Pricing Strategy and Analytics]()
Advanced Introduction to Pricing Strategy and Analytics
Vithala R. Rao
This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-unde...eBook:Find out more$26.36
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![Advanced Introduction to Digital Marketing]()
Advanced Introduction to Digital Marketing
Utpal Dholakia
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...eBook:Find out more$25.96
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![Advanced Introduction to Marketing Strategy]()
Advanced Introduction to Marketing Strategy
George Day
This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-...eBook:Find out more$23.16
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![Advanced Introduction to Advertising]()
Advanced Introduction to Advertising
Patrick De Pelsmacker
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and ...eBook:Find out more$25.96
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![Cross-Cultural Marketing]()
Cross-Cultural Marketing
Edited by Tiziano Vescovi
Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textb...eBook:Find out more$37.56
