Marketing
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![Handbook of Service Experience]()
Handbook of Service Experience
Edited by Per Kristensson, Lars Witell, Mohamed Zaki
This prescient Handbook adopts an overarching perspective on service experiences in business contexts. Incorporating up-to-date research and empirical case studies, chapters focus on customer experience design, innovation and management ... -
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![A Comprehensive Guide to Greenwashing Phenomena, Contexts, and Trends]()
A Comprehensive Guide to Greenwashing Phenomena, Contexts, and Trends
Lucia Gatti, Ludovico Giacomo Conti , Peter Seele
Green communication can improve a firm’s reputation and performance, regardless of their genuine green conduct. This book investigates the greenwashing phenomenon and maps how firms mislead consumers by not delivering on their environmen... -
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![How to Get Published in the Best Management Journals]()
How to Get Published in the Best Management Journals
Edited by Timothy Clark, David J. Ketchen Jr, Mark Wright
This revised and extended third edition of the highly successful How to Get Published in the Best Management Journals draws on a wealth of knowledge from leading scholars and journal editors to showcase the latest advice in securing publ... -
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![Handbook of Tourism and Consumer Behavior]()
Handbook of Tourism and Consumer Behavior
Edited by Danni Zheng, Metin Kozak, Jun Wen
This Handbook evaluates cutting-edge research on consumer behavior in the modern day, discussing key areas such as emerging tourism experiences and technology-enabled services. -
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![A Research Agenda for Digital Transformation]()
A Research Agenda for Digital Transformation
Edited by John Q. Dong, Peter C. Verhoef
Digital transformation has been fundamentally changing the business world, and this prescient Research Agenda demonstrates how multidisciplinary perspectives are pertinent to our understanding of this process. Leading scholars across a w...eBook:Find out more$40.00
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![Handbook of Qualitative Research Methods in Marketing]()
Handbook of Qualitative Research Methods in Marketing
Edited by Russell W. Belk, Cele Otnes
This fully revised second edition of a best-selling Handbook is an essential resource for qualitative researchers and practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qu...eBook:Find out more$65.00
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![Advanced Introduction to Digital Marketing]()
Advanced Introduction to Digital Marketing
Utpal Dholakia
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...eBook:Find out more$25.96
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![Advanced Introduction to Marketing Strategy]()
Advanced Introduction to Marketing Strategy
George Day
This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-...eBook:Find out more$23.16
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![Advanced Introduction to Advertising]()
Advanced Introduction to Advertising
Patrick De Pelsmacker
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and ...eBook:Find out more$25.96
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![Cross-Cultural Marketing]()
Cross-Cultural Marketing
Edited by Tiziano Vescovi
Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textb...eBook:Find out more$37.56
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![Advanced Introduction to the Experience Economy]()
Advanced Introduction to the Experience Economy
Jon Sundbo
Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept ...eBook:Find out more$25.96
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![Advanced Introduction to Sustainable Competitive Advantage in Sales]()
Advanced Introduction to Sustainable Competitive Advantage in Sales
Lawrence B. Chonko
This unique Advanced Introduction offers an insight into how sales leaders seek and maintain a sustainable competitive advantage for both organizations and customers. Lawrence B. Chonko explores how sales leaders take professional sellin...eBook:Find out more$23.16
