Edited by Martin Carter, Mark Casson, Vivek Suneja
The Economics of Marketing is an authoritative collection of previously published articles which demonstrates the contribution of economics to the field of marketing. It includes articles that deal with the economic history of marketin...
The nature of Japanese firms has come under intense scrutiny because of their international success and their distinct structure, employee relations and working practices. This book sheds light on the reasons for promotion within firms, ...
The study of strategic alliances is one of the major areas of business research in the 1980s and 1990s. This volume contains a significant collection of papers which represent the key theoretical and empirical contributions of leading i...
Taiwanese Firms in Southeast Asia provides a comprehensive review of Taiwan’s direct investment in Southeast Asia, including Indonesia, Malaysia, Thailand, the Philippines and Vietnam. It also explores the motivation behind investment i...
This book will be of interest to students and researchers interested in competition policy, industrial organisation, the British economy and business strategy.
This in-depth analysis of direct investment in transition economies provides not only original insights for economic policy in Central and Eastern Europe, but challenges some of the theoretical foundations of the multinational firm.
This major Handbook offers a comprehensive analysis of the key issues surrounding the rapid expansion of Latin America’s manufacturing sector. It systematically examines the most important factors influencing the comparative advantages ...
The Struggle for World Markets examines the pattern of deepening integration and imbalances across the Atlantic as the European Union and North America are increasingly linked through high volume trade and expanding transnational product...
This innovative and original book, written by a leading management consultant, addresses these concerns and provides new insights into the theories and practices of innovation management.
Japanese Multinationals in the Global Economy goes beyond traditional methods of research in international business by providing new simple data comparisons on the global operations of Japanese firms. A key aim of this book is to encoura...
State Intervention and Business in China is a systematic study of China’s preferential economic policies. Dr. Lu and Dr. Tang present these policies in three categories, namely, the investor–oriented, the region–oriented, and the indus...
Chinese Technology Transfer in the 1990s examines – with special reference to the reform policy and encouragement of foreign direct investment – scientific policy, research and development, and technology transfer in the People’s Republi...