Disruptive Technologies and AI
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![Youth Marketing to Digital Natives]()
Youth Marketing to Digital Natives
Wided Batat
Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviors. The ideas investigated include how to advertise to dig...eBook:Find out more$37.56
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![Research Handbook on Innovation in International Business]()
Research Handbook on Innovation in International Business
Edited by Desislava Dikova, Edith Ipsmiller
Expansive and engaging, the Research Handbook on Innovation in International Business takes a deep dive into technological, organisational, firm, and industry-level innovation. Contributions from leading experts in international business...eBook:Find out more$65.00
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![Strategies for the Digital Customer Experience]()
Strategies for the Digital Customer Experience
Wided Batat
Offering a critical approach to digital marketing strategies, this innovative book introduces the ‘phygital’, a new ecosystem that creates a continuum between physical and digital settings to aid the design of successful customer experie...eBook:Find out more$40.00
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![A Research Agenda for Knowledge Management and Analytics]()
A Research Agenda for Knowledge Management and Analytics
Edited by Jay Liebowitz
Leveraging the knowledge gained from Knowledge Management and from the growing fields of Analytics and Artificial Intelligence (AI), this Research Agenda highlights the research gaps, issues, applications, challenges and opportunities re...eBook:Find out more$35.16
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![Managing AI Wisely]()
Managing AI Wisely
Lauren Waardenburg, Marleen Huysman, Marlous Agterberg
Artificial Intelligence (AI) is being rapidly introduced into the workplace, creating debate around what AI means for our work and organizations. This book gives grounded counterweight to provocative newspaper headlines by using in-depth...eBook:Find out more$40.00
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![Robotization of Work?]()
Robotization of Work?
Barbara Czarniawska, Bernward Joerges
In this timely book, Barbara Czarniawska and Bernward Joerges examine the hopes and fears around work and job security inspired by automation, from the original coining of the term ‘robot’ to the present day media fascination. Have these...eBook:Find out more$26.36
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![Big Data]()
Big Data
Edited by John S. Pedersen, Adrian Wilkinson
Big data and ''the package'' of the digital society is de-mystified in this important book. A group of international experts frame the debates around big data and analyse its impact in different sectors in practice. They also examine whe...eBook:Find out more$40.00
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![Handbook of Marketing Analytics]()
Handbook of Marketing Analytics
Edited by Natalie Mizik, Dominique M. Hanssens
Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the anal...eBook:Find out more$63.96
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![The Robot Revolution]()
The Robot Revolution
John Hudson
In the coming decades robots and artificial intelligence will fundamentally change our world. In doing so they offer the hope of a golden future, but there are dangers. This book looks at both the history of robots, in science and in fic...eBook:Find out more$40.00
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![New Methods of Market Research and Analysis]()
New Methods of Market Research and Analysis
G. Scott Erickson
New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new tec...eBook:Find out more$43.96
