Branding
-
Add to Wish List
![Strategies for the Digital Customer Experience]()
Strategies for the Digital Customer Experience
Wided Batat
Offering a critical approach to digital marketing strategies, this innovative book introduces the ‘phygital’, a new ecosystem that creates a continuum between physical and digital settings to aid the design of successful customer experie...eBook:Find out more$40.00
-
Add to Wish List
![Research Handbook on Luxury Branding]()
Research Handbook on Luxury Branding
Edited by Felicitas Morhart, Keith Wilcox, Sandor Czellar
Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contribut...eBook:Find out more$39.96
-
Add to Wish List
![The Nordic Wave in Place Branding]()
The Nordic Wave in Place Branding
Edited by Cecilia Cassinger, Andrea Lucarelli, Szilvia Gyimóthy
The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the ...eBook:Find out more$40.00
-
Add to Wish List
![Political Brands]()
Political Brands
Ciara Torres-Spelliscy
From ‘I Like Ike’ to Trump’s MAGA hats, branding and politics have gone hand in hand, selling ideas, ideals and candidates. Political Brands explores the legal framework for the use of commercial branding and advertising techniques in pr...eBook:Find out more$40.00
-
Add to Wish List
![Handbook on Place Branding and Marketing]()
Handbook on Place Branding and Marketing
Edited by Adriana Campelo
Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this knowledge deficit in order to illustrate how place branding can contribute to tra...eBook:Find out more$50.36
-
Add to Wish List
![Creating Cities/Building Cities]()
Creating Cities/Building Cities
Peter K. Kresl, Daniele Ietri
For the past 150 years, architecture has been a significant tool in the hands of city planners and leaders. In Creating Cities/Building Cities, Peter Karl Kresl and Daniele Ietri illustrate how these planners and leaders have utilized ar...eBook:Find out more$40.00
-
Add to Wish List
![Visual Branding]()
Visual Branding
Edward F. McQuarrie, Barbara J. Phillips
Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhe...eBook:Find out more$40.00
-
Add to Wish List
![Branding Chinese Mega-Cities]()
Branding Chinese Mega-Cities
Edited by Per Olof Berg, Emma Björner
This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion cent...eBook:Find out more$40.00
-
Add to Wish List
![Handbook of Marketing Strategy]()
Handbook of Marketing Strategy
Edited by Venkatesh Shankar, Gregory S. Carpenter
This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocati...eBook:Find out more$71.16
-
Add to Wish List
![Branded Lives]()
Branded Lives
Edited by Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola
Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at w...eBook:Find out more$44.76
-
Add to Wish List
![Brands and Branding Geographies]()
Brands and Branding Geographies
Edited by Andy Pike
Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference...eBook:Find out more$63.16
-
Add to Wish List
![Towards Effective Place Brand Management]()
Towards Effective Place Brand Management
Edited by Gregory Ashworth, Mihalis Kavaratzis
Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail ha...eBook:Find out more$40.00
