Business and Management
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How to Do Relevant Research
Philip H. Mirvis, Susan Albers Mohrman, Christopher G. Worley
Amidst rapid and fundamental shifts in the economic, geo-political, technological, and societal landscape, this cutting-edge book makes the timeless case that research can be informed by problems in the ‘real world’ and make important co...eBook:Find out more$28.76
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A Research Agenda for Manufacturing Industries in the Global Economy
Edited by John R. Bryson, Chloe Billing, William Graves, Godfrey Yeung
This timely Research Agenda provides a state-of-the-art review of existing research on manufacturing, as well as highlighting key areas of study to advance the field. Expert contributors from across the globe analyse the central role of ...eBook:Find out more$40.00
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Advanced Introduction to Advertising
Patrick De Pelsmacker
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and ...eBook:Find out more$25.96
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Cross-Cultural Marketing
Edited by Tiziano Vescovi
Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textb...eBook:Find out more$37.56
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Digital Transformations
Tugrul U. Daim, Haydar Yalçın
Technology is not just limited to technology companies, it impacts sectors such as healthcare, agriculture, and security. In the last few decades, countries, too, have started developing technologies or integrating technologies into thei...eBook:Find out more$40.00
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Research Handbook on New Frontiers of Equality and Diversity at Work
Edited by Alain Klarsfeld, Lena Knappert, Angela Kornau, Eddy S. Ng, Faith W. Ngunijiri
Spanning five continents, this cutting-edge book provides a thorough international overview of equality, diversity and inclusion at work. Analysing the demographics of the workplace and the economic outcomes achieved by different segment...eBook:Find out more$65.00
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Entrepreneurship Addiction
April J. Spivack, Alexander McKelvie
April J. Spivack and Alexander McKelvie present the development of the concept of entrepreneurship addiction, contributing to wider discussions of the ‘dark side’ of entrepreneurship. Focusing attention on mental health issues and neurod...eBook:Find out more$40.00
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Social Entrepreneurship
J. H. Kucher, Stephanie E. Raible
This accessible textbook provides a comprehensive guide to the building blocks of sustainable social enterprise, exploring how core elements contribute to either the success or failure of the social venture. It analyzes the key skills ne...eBook:Find out more$45.56
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Handbook of Digital Innovation
Edited by Satish Nambisan, Kalle Lyytinen, Youngjin Yoo
Digital innovations influence every aspect of life in an increasingly digitalized world. Firms pursuing digital innovations must consider how digital technologies shape the nature, process and outcomes of innovation as well as long- and ...eBook:Find out more$49.56
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Effectuation
Saras D. Sarasvathy
To effectuate is to engage in a specific type of entrepreneurial action. It has special importance for situations where the future is truly unknowable or human agency is of primary importance. In this new and updated edition of the bests...eBook:Find out more$37.56
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Handbook of Theory and Methods in Applied Health Research
Edited by Catherine Walshe, Sarah Brearley
This Handbook expertly instructs the reader on how to conduct applied health research across a number of disciplines. Particularly aimed at postgraduate health researchers and students of applied health research, it presents and explains...eBook:Find out more$49.56
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Research Handbook on Gender and Negotiation
Edited by Mara Olekalns, Jessica A. Kennedy
In this groundbreaking Research Handbook, leading international researchers analyse how negotiators’ gender shapes their behaviour and outcomes at the bargaining table, in both work and non-work contexts. World-class experts from the fi...eBook:Find out more$49.56