Business and Management
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![Handbook of Research on Ethnic and Intra-cultural Marketing]()
Handbook of Research on Ethnic and Intra-cultural Marketing
Edited by Glen H. Brodowsky, Camille P. Schuster, Rebeca Perren
Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing s...eBook:Find out more$65.00
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![The Artisan Brand]()
The Artisan Brand
Edited by Jon Mulholland, Alessandra Ricci, Marta Massi
Investigating the changing forms and dynamics of the artisanal and craft sector, this timely book considers the opportunities, challenges and uncertainties associated with artisanal businesses in new economic times. An international rang...eBook:Find out more$40.00
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![The Role of Ecosystems in Developing Startups]()
The Role of Ecosystems in Developing Startups
Edited by Pierluigi Rippa, Cyrine Ben-Hafaïedh, Agnieszka Kurczewska, Mario Raffa, Mirela Xheneti
Presenting cutting-edge research from Europe and beyond, The Role of Ecosystems in Developing Startups examines the diverse triggers of the entrepreneurial process and evaluates the richness of different entrepreneurial ecosystems.eBook:Find out more$40.00
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![Advanced Introduction to Digital Marketing]()
Advanced Introduction to Digital Marketing
Utpal Dholakia
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...eBook:Find out more$25.96
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![Handbook for Sustainable Tourism Practitioners]()
Handbook for Sustainable Tourism Practitioners
Edited by Anna Spenceley
Offering how-to tools and step-by-step guidance, this practical Handbook combines academic insight with extensive professional experience to outline best practice in undertaking environmental, socio-cultural and economic assessments that...eBook:Find out more$55.96
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![Handbook on HR Process Research]()
Handbook on HR Process Research
Edited by Karin Sanders, Huadong Yang, Charmi Patel
This forward-thinking Handbook explores cutting-edge research on how employees within firms should be managed in order to increase their wellbeing and performance.eBook:Find out more$45.56
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![Youth Marketing to Digital Natives]()
Youth Marketing to Digital Natives
Wided Batat
Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviors. The ideas investigated include how to advertise to dig...eBook:Find out more$37.56
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![How to Enhance Your Research]()
How to Enhance Your Research
Don J. Webber
Accessible in its style, yet comprehensive in content, this groundbreaking book provides a wealth of advice on how academics can enhance their research practices. It also highlights the fundamental role of research leaders and how their ...eBook:Find out more$37.56
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![Teaching Marketing]()
Teaching Marketing
Edited by Ross Brennan, Lynn Vos
Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level programmes. The international contributors have a wide range of expertise in marketi...eBook:Find out more$37.56
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![Missing Voice?]()
Missing Voice?
Edited by Adrian Wilkinson, Tony Dundon, Paula K. Mowbray, Sarah Brooks
This timely book addresses the key debates and challenges surrounding the future of work, covering the macro, meso and micro levels of gig work. It provides a consideration of the ways in which technology is shaping the lives of those wo...eBook:Find out more$40.00
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![Trade Shows in the 21st Century]()
Trade Shows in the 21st Century
Edited by Anne-Sophie Béliard, Sidonie Naulin
Why do professionals keep attending face-to-face industry gatherings when digitization offers cheap, fast and time-saving technological solutions for professional interactions? This book sets out to explain such a phenomenon by analysing...eBook:Find out more$40.00
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![Business and Human Rights Law and Practice in Africa]()
Business and Human Rights Law and Practice in Africa
Edited by Damilola S. Olawuyi, Oyeniyi O. Abe
This important book provides a comprehensive analysis of good-fit and home-grown approaches for advancing business and human rights norms across Africa. It explores the latest developments in law, regulations, policies, and governance st...eBook:Find out more$40.00
