Business and Management
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Social Marketing and Behaviour Change
Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti, Dang Nguyen
This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of...eBook:Find out more$63.16
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Research Handbook on Export Marketing
Edited by Craig C. Julian
The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange t...eBook:Find out more$63.16
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Routines, Strategies and Management
Simon Grand
The dynamic interplay of routines, strategies and management allows companies to successfully move forward within their industries. This book contributes to a coherent conceptualization of strategy, organization and management from a pra...eBook:Find out more$40.00
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Coaching for Women Entrepreneurs
Carianne M. Hunt, Sandra L. Fielden
This is the first book to present a comprehensive understanding of the role of coaching in developing women entrepreneurs. It provides a theoretical background and explores the distinctive challenges facing this group before discussing t...eBook:Find out more$40.00
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Innovation and Culture in Public Services
Steven DeMello, Peder Inge Furseth
There is a growing trend toward the integration of public and private entities in the delivery of public services. This book aims to improve the ability to innovate successfully in large-scale public/private endeavors. The authors develo...eBook:Find out more$40.00
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Handbook of Contemporary Research on Emerging Markets
Edited by Hemant Merchant
The Handbook brings together leading scholars from IB as well as other disciplines to contribute state-of-the-art thinking on emerging markets. The volume extends theoretical and conceptual thinking, looks at operational practices and th...eBook:Find out more$65.00
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Emerging Dynamics of Sustainability in Multinational Enterprises
Edited by John R. McIntyre, Silvester Ivanaj, Vera Ivanaj, Rabi N. Kar
This review addresses some of the pertinent questions arising out of the fast changing dynamics of sustainability development in multinational enterprises focusing their strategies, practices and models on emerging economies. Contribu...eBook:Find out more$40.00
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Evolution of Family Business
Edited by Paloma Fernández Pérez, Andrea Lluch
Family businesses are everywhere, but there is little information regarding their growth and development. This book is one of the few to analyse the identity and evolution of the largest family businesses in Latin America and Spain. With...eBook:Find out more$40.00
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Handbook of Research on Marketing and Corporate Social Responsibility
Edited by Ronald Paul Hill, Ryan Langan
The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketin...eBook:Find out more$63.16
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Academic Entrepreneurship
Edited by Phillip H. Phan
Academic entrepreneurship is a multifactorial and multidimensional phenomenon. This book presents research featuring aspects of academic entrepreneurship at the regional, institutional, and organizational levels of analysis. Phillip H. P...eBook:Find out more$40.00
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The Leadership Imagination
Donald R. LaMagdeleine
In the interest of reimagining leadership as a highly contextual activity with moral overtones, LaMagdeleine argues for blending sociology and history of religions scholarship in leadership analysis of black swan leadership dilemmas. His...eBook:Find out more$40.00
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The Evolution of the World Economy
Terutomo Ozawa
The world economy is near a critical crossroads, as a rising China, the greatest-ever beneficiary of US-led capitalism, ironically dreams big to replace America''s supremacy as a new hegemonic power with a non-liberal world order. This t...eBook:Find out more$40.00