Business and Management
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![Youth Marketing to Digital Natives]()
Youth Marketing to Digital Natives
Wided Batat
Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviors. The ideas investigated include how to advertise to dig...eBook:Find out more$37.56
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![How to Enhance Your Research]()
How to Enhance Your Research
Don J. Webber
Accessible in its style, yet comprehensive in content, this groundbreaking book provides a wealth of advice on how academics can enhance their research practices. It also highlights the fundamental role of research leaders and how their ...eBook:Find out more$37.56
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![Teaching Marketing]()
Teaching Marketing
Edited by Ross Brennan, Lynn Vos
Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level programmes. The international contributors have a wide range of expertise in marketi...eBook:Find out more$37.56
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![Elgar Encyclopedia on the Economics of Knowledge and Innovation]()
Elgar Encyclopedia on the Economics of Knowledge and Innovation
Edited by Cristiano Antonelli
A landmark reference work in the field, this Elgar Encyclopedia presents over 60 entries from scholars that have shaped the making of the economics of innovation as a distinct and specialised field of investigation within the broad range...eBook:Find out more$65.00
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![Globalisation, Policy and Shipping]()
Globalisation, Policy and Shipping
Evangelia Selkou, Michael Roe
Thoroughly revised and updated, this second edition provides a contemporary analysis of policy and governance developments in the shipping sector across the late twentieth and early twenty-first centuries. It particularly focuses on deve...eBook:Find out more$40.00
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![Missing Voice?]()
Missing Voice?
Edited by Adrian Wilkinson, Tony Dundon, Paula K. Mowbray, Sarah Brooks
This timely book addresses the key debates and challenges surrounding the future of work, covering the macro, meso and micro levels of gig work. It provides a consideration of the ways in which technology is shaping the lives of those wo...eBook:Find out more$40.00
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![Reframing the Case Method in Entrepreneurship Education]()
Reframing the Case Method in Entrepreneurship Education
Edited by Karin Wigger, Lise Aaboen, Dag H. Haneberg, Siri Jakobsen, Thomas Lauvås
This is an open access title available under the terms of a CC BY-NC-ND 4.0 License. It is free to read, download and share on Elgaronline.com. This book explores how entrepreneurship can be taught through case studies, arguing that ent...eBook:Find out more$40.00
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![EU Industrial Policy in the Multipolar Economy]()
EU Industrial Policy in the Multipolar Economy
Edited by Jean-Christophe Defraigne, Jan Wouters, Edoardo Traversa, Dimitri Zurstrassen
This incisive book provides key interdisciplinary perspectives on the current challenges faced by EU policymakers in framing and implementing a coherent European industrial policy, employing specific case studies from the digital, automo...eBook:Find out more$40.00
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![Handbook of Research on Ethnic and Intra-cultural Marketing]()
Handbook of Research on Ethnic and Intra-cultural Marketing
Edited by Glen H. Brodowsky, Camille P. Schuster, Rebeca Perren
Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing s...eBook:Find out more$65.00
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![The Artisan Brand]()
The Artisan Brand
Edited by Jon Mulholland, Alessandra Ricci, Marta Massi
Investigating the changing forms and dynamics of the artisanal and craft sector, this timely book considers the opportunities, challenges and uncertainties associated with artisanal businesses in new economic times. An international rang...eBook:Find out more$40.00
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![The Role of Ecosystems in Developing Startups]()
The Role of Ecosystems in Developing Startups
Edited by Pierluigi Rippa, Cyrine Ben-Hafaïedh, Agnieszka Kurczewska, Mario Raffa, Mirela Xheneti
Presenting cutting-edge research from Europe and beyond, The Role of Ecosystems in Developing Startups examines the diverse triggers of the entrepreneurial process and evaluates the richness of different entrepreneurial ecosystems.eBook:Find out more$40.00
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![Pioneering Family Firms’ Sustainable Development Strategies]()
Pioneering Family Firms’ Sustainable Development Strategies
Edited by Pramodita Sharma, Sanjay Sharma
This book describes the sustainable development journey of 15 business families committed to using their enterprises as a force of societal good. In turn, each family reaps benefits of high economic returns, while contributing to society...eBook:Find out more$45.56
