Business and Management
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![Advanced Introduction to Scenario Planning]()
Advanced Introduction to Scenario Planning
Paul J.H. Schoemaker
Providing a panoramic overview of the evolving world of scenario planning, this Advanced Introduction uses topical case studies to analyze the developing methodologies of scenario planning. Written by Paul J.H. Schoemaker, a leading auth...eBook:Find out more$25.96
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![Advanced Introduction to Marketing Strategy]()
Advanced Introduction to Marketing Strategy
George Day
This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-...eBook:Find out more$23.16
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![Innovation for Entrepreneurs]()
Innovation for Entrepreneurs
Marc H. Meyer, Chaewon Lee
Innovation for Entrepreneurs presents a powerful but easy to apply toolkit for innovation, based on Professors Meyer and Lee’s decades of experience as company founders and innovators for corporations around the globe. This textbook incl...eBook:Find out more$45.56
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![Advanced Introduction to Corporate Finance]()
Advanced Introduction to Corporate Finance
Edited by James A. Brickley, Clifford W. Smith Jr
This Advanced Introduction presents the modern theories of corporate finance. Its focus on core concepts offers useful managerial insights, bolstered by recent empirical evidence, to provide a richer understanding of critical corporate f...eBook:Find out more$23.16
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![International Business Strategy and Cross-Cultural Management]()
International Business Strategy and Cross-Cultural Management
Nicole F. Richter, Jesper Strandskov, Sven Hauff, Vasyl Taras
This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into an...eBook:Find out more$45.56
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![Advanced Introduction to the Sociology of Sport]()
Advanced Introduction to the Sociology of Sport
Eric Anderson, Rory Magrath
This Advanced Introduction to the Sociology of Sport highlights the relationship between sport and violence, brain injury, social class, sexual minorities, gender, and race. Eric Anderson and Rory Magrath expertly draw on a range of scho...eBook:Find out more$23.16
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![Advanced Introduction to Advertising]()
Advanced Introduction to Advertising
Patrick De Pelsmacker
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and ...eBook:Find out more$25.96
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![Cross-Cultural Marketing]()
Cross-Cultural Marketing
Edited by Tiziano Vescovi
Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textb...eBook:Find out more$37.56
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![Social Entrepreneurship]()
Social Entrepreneurship
J. H. Kucher, Stephanie E. Raible
This accessible textbook provides a comprehensive guide to the building blocks of sustainable social enterprise, exploring how core elements contribute to either the success or failure of the social venture. It analyzes the key skills ne...eBook:Find out more$45.56
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![Essentials of International Human Resource Management]()
Essentials of International Human Resource Management
Mila Lazarova, David C. Thomas, Elaine Farndale
The revised and fully updated second edition of this textbook illustrates the multi-layered knowledge accumulated in the field of international human resource management, developing understanding of the strategic management of people in ...eBook:Find out more$39.96
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![Mastering Ethics in Organizations]()
Mastering Ethics in Organizations
Donna Ladkin
This innovative textbook provides a systematic approach to developing practices of perception, reflection and inquiry to facilitate sound ethical action in organizational settings. Now in its second edition, Donna Ladkin’s Mastering Ethi...eBook:Find out more$47.96
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![Advanced Introduction to Employee Engagement]()
Advanced Introduction to Employee Engagement
Alan M. Saks, Jamie A. Gruman
This Advanced Introduction provides a cutting edge review of employee engagement, illustrating the theories and key instruments for research that underpin the field and its antecedents and consequences. It translates the science into pra...eBook:Find out more$27.40
