Business and Management
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![Youth Marketing to Digital Natives]()
Youth Marketing to Digital Natives
Wided Batat
Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviors. The ideas investigated include how to advertise to dig...eBook:Find out more$37.56
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![How to Enhance Your Research]()
How to Enhance Your Research
Don J. Webber
Accessible in its style, yet comprehensive in content, this groundbreaking book provides a wealth of advice on how academics can enhance their research practices. It also highlights the fundamental role of research leaders and how their ...eBook:Find out more$37.56
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![Teaching Marketing]()
Teaching Marketing
Edited by Ross Brennan, Lynn Vos
Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level programmes. The international contributors have a wide range of expertise in marketi...eBook:Find out more$37.56
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![Missing Voice?]()
Missing Voice?
Edited by Adrian Wilkinson, Tony Dundon, Paula K. Mowbray, Sarah Brooks
This timely book addresses the key debates and challenges surrounding the future of work, covering the macro, meso and micro levels of gig work. It provides a consideration of the ways in which technology is shaping the lives of those wo...eBook:Find out more$40.00
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![Trade Shows in the 21st Century]()
Trade Shows in the 21st Century
Edited by Anne-Sophie Béliard, Sidonie Naulin
Why do professionals keep attending face-to-face industry gatherings when digitization offers cheap, fast and time-saving technological solutions for professional interactions? This book sets out to explain such a phenomenon by analysing...eBook:Find out more$40.00
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![Business and Human Rights Law and Practice in Africa]()
Business and Human Rights Law and Practice in Africa
Edited by Damilola S. Olawuyi, Oyeniyi O. Abe
This important book provides a comprehensive analysis of good-fit and home-grown approaches for advancing business and human rights norms across Africa. It explores the latest developments in law, regulations, policies, and governance st...eBook:Find out more$40.00
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![Mountaineering Adventure Tourism and Local Communities]()
Mountaineering Adventure Tourism and Local Communities
Michal Apollo, Viacheslav Andreychouk
This timely book explores how hiking, trekking and climbing mountains, increasingly popular leisure activities, can stimulate change and create opportunities for sustainable development. Using empirical evidence from interviews held in t...eBook:Find out more$40.00
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![A Modern Guide to Tourism Economics]()
A Modern Guide to Tourism Economics
Edited by Robertico Croes, Yang Yang
This Modern Guide captures the evolution of foundational tenets, theories, frameworks and models that buttressed tourism economics into an evolving discipline, shining light on both new and old approaches. It systematically examines curr...eBook:Find out more$40.00
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![Elgar Introduction to Designing Organizations]()
Elgar Introduction to Designing Organizations
Miguel P.e. Cunha, Stewart Clegg, Medhanie Gaim, Luca Giustiniano
This is an open access title available under the terms of a CC BY-NC-ND 4.0 License. It is free to read, download and share on Elgaronline.com. Presenting the emergence of new organizational designs in a novel way, this insightful book ... -
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![Professional Team Sports and the Soft Budget Constraint]()
Professional Team Sports and the Soft Budget Constraint
Edited by Rasmus K. Storm, Klaus Nielsen, Zsolt Havran
Exploring why professional team sport clubs are almost always able to survive despite financial mismanagement, inflated player salaries and persistent deficits, this book provides new evidence on how to explain this phenomenon. It looks ...eBook:Find out more$40.00
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![Pioneering Family Firms’ Sustainable Development Strategies]()
Pioneering Family Firms’ Sustainable Development Strategies
Edited by Pramodita Sharma, Sanjay Sharma
This book describes the sustainable development journey of 15 business families committed to using their enterprises as a force of societal good. In turn, each family reaps benefits of high economic returns, while contributing to society...eBook:Find out more$45.56
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![A Research Agenda for Place Branding]()
A Research Agenda for Place Branding
Edited by Dominic Medway, Gary Warnaby, John Byrom
This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to pu...eBook:Find out more$37.56
