Business and Management
-
Add to Wish List
![Digital Marketing Strategy]()
Digital Marketing Strategy
Niko Lahtinen, Kimmo Pulkka, Heikki Karjaluoto, Joel Mero
This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketin...eBook:Find out more$33.56
-
Add to Wish List
![Concise Introduction to Sport Marketing]()
Concise Introduction to Sport Marketing
T. B. Cornwell, Steffen Jahn
This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experi...eBook:Find out more$33.56
-
Add to Wish List
![Entrepreneurial Financial Resilience and Financial Innovation in a Turbulent Era]()
Entrepreneurial Financial Resilience and Financial Innovation in a Turbulent Era
Edited by Javed G. Hussain, Samuel Salia, Jonathan M. Scott
This cutting-edge book explores the impact of pandemic shocks and other crises on businesses. Focusing on growing threats to business resilience, it offers innovative strategies to manage financial change and reposition small and medium-...eBook:Find out more$40.00
-
Add to Wish List
![Entrepreneurial Thinking]()
Entrepreneurial Thinking
David Valliere
Dispelling common entrepreneurship myths, this updated textbook introduces the cutting-edge knowledge of entrepreneurship: the theories and empirical evidence rigorously developed by leading researchers. Helping aspiring entrepreneurs to...eBook:Find out more$38.36
-
Add to Wish List
![Brand Protection and the Global Risk of Product Counterfeits]()
Brand Protection and the Global Risk of Product Counterfeits
Edited by Jeremy M. Wilson
Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and th...eBook:Find out more$39.16
-
Add to Wish List
![Political Change through Social Innovation]()
Political Change through Social Innovation
Frank Moulaert, Bob Jessop, Erik Swyngedouw, Liana Simmons, Pieter Van den Broeck
This book addresses the key question of why socially innovative initiatives, including attempts to rejuvenate democracy by introducing new modes of participation, are not leading to a democratization of the State or overcoming the gap be...eBook:Find out more$25.56
-
Add to Wish List
![How to Develop Entrepreneurial Graduates, Ideas and Ventures]()
How to Develop Entrepreneurial Graduates, Ideas and Ventures
Edited by Kath Penaluna, Colin Jones, Andy Penaluna
Charged with developing learning, teaching and assessment practices that go beyond delivering discipline-specific subject knowledge, the demands on entrepreneurial educators have increased in recent decades. This guide will help educator...eBook:Find out more$27.96
-
Add to Wish List
![How to Engage Policy Makers with Your Research]()
How to Engage Policy Makers with Your Research
Edited by Tim Vorley, Syahirah Abdul Rahman, Lauren Tuckerman, Phil Wallace
Increasingly, academics are finding that engaging with external stakeholders can be both fruitful in undertaking research and an effective way to impact policy. With insightful and practical advice from a diverse range of contributors, i...eBook:Find out more$39.16
-
Add to Wish List
![Leadership and Charisma]()
Leadership and Charisma
Micha Popper, Omri Castelnovo
This innovative book explores the universal and cultural foundations that underlie the dynamics of leadership. It asks key questions such as: why are we attracted to leaders? Why do we perceive certain leaders as charismatic? And why do ...eBook:Find out more$28.76
-
Add to Wish List
![Religion and Public Administration]()
Religion and Public Administration
Edoardo Ongaro, Michele Tantardini
Exploring the manifold relationships between religion and public administration, this topical book conceptualises and theorises the diverse influence of religions on the functioning of public administrative systems across the globe.eBook:Find out more$40.00
-
Add to Wish List
![Work and Employment Relations in Southern Europe]()
Work and Employment Relations in Southern Europe
Edited by Carlos J. Fernández Rodríguez, Miguel Martínez Lucio
Positioning industrial relations in a discussion that is sensitive to broader political, historical, and ideological tensions, this insightful book offers reflections on the politics of de-regulation that have developed in southern Europ...eBook:Find out more$40.00
-
Add to Wish List
![A Research Agenda for Leadership Learning and Development through Higher Education]()
A Research Agenda for Leadership Learning and Development through Higher Education
Edited by Susan R. Komives, Julie E. Owen
Adopting a multilevel perspective, this innovative Research Agenda offers a comprehensive and critical overview of research on all aspects of contemporary leadership education. Bringing together enlightening contributions from experience...eBook:Find out more$40.00
