Business and Management
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![EU Industrial Policy in the Multipolar Economy]()
EU Industrial Policy in the Multipolar Economy
Edited by Jean-Christophe Defraigne, Jan Wouters, Edoardo Traversa, Dimitri Zurstrassen
This incisive book provides key interdisciplinary perspectives on the current challenges faced by EU policymakers in framing and implementing a coherent European industrial policy, employing specific case studies from the digital, automo...eBook:Find out more$40.00
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![Handbook of Research on Ethnic and Intra-cultural Marketing]()
Handbook of Research on Ethnic and Intra-cultural Marketing
Edited by Glen H. Brodowsky, Camille P. Schuster, Rebeca Perren
Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing s...eBook:Find out more$65.00
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![The Artisan Brand]()
The Artisan Brand
Edited by Jon Mulholland, Alessandra Ricci, Marta Massi
Investigating the changing forms and dynamics of the artisanal and craft sector, this timely book considers the opportunities, challenges and uncertainties associated with artisanal businesses in new economic times. An international rang...eBook:Find out more$40.00
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![The Role of Ecosystems in Developing Startups]()
The Role of Ecosystems in Developing Startups
Edited by Pierluigi Rippa, Cyrine Ben-Hafaïedh, Agnieszka Kurczewska, Mario Raffa, Mirela Xheneti
Presenting cutting-edge research from Europe and beyond, The Role of Ecosystems in Developing Startups examines the diverse triggers of the entrepreneurial process and evaluates the richness of different entrepreneurial ecosystems.eBook:Find out more$40.00
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![Advanced Introduction to Digital Marketing]()
Advanced Introduction to Digital Marketing
Utpal Dholakia
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...eBook:Find out more$25.96
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![Marketing Countries, Places, and Place-associated Brands]()
Marketing Countries, Places, and Place-associated Brands
Edited by Nicolas Papadopoulos, Mark Cleveland
This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ ...eBook:Find out more$43.16
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![Big Data in Small Business]()
Big Data in Small Business
Edited by Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter, Torsten Ringberg
This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insig...eBook:Find out more$37.56
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![Pioneering Family Firms’ Sustainable Development Strategies]()
Pioneering Family Firms’ Sustainable Development Strategies
Edited by Pramodita Sharma, Sanjay Sharma
This book describes the sustainable development journey of 15 business families committed to using their enterprises as a force of societal good. In turn, each family reaps benefits of high economic returns, while contributing to society...eBook:Find out more$45.56
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![A Research Agenda for Place Branding]()
A Research Agenda for Place Branding
Edited by Dominic Medway, Gary Warnaby, John Byrom
This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to pu...eBook:Find out more$37.56
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![Trade Shows in the 21st Century]()
Trade Shows in the 21st Century
Edited by Anne-Sophie Béliard, Sidonie Naulin
Why do professionals keep attending face-to-face industry gatherings when digitization offers cheap, fast and time-saving technological solutions for professional interactions? This book sets out to explain such a phenomenon by analysing...eBook:Find out more$40.00
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![Business and Human Rights Law and Practice in Africa]()
Business and Human Rights Law and Practice in Africa
Edited by Damilola S. Olawuyi, Oyeniyi O. Abe
This important book provides a comprehensive analysis of good-fit and home-grown approaches for advancing business and human rights norms across Africa. It explores the latest developments in law, regulations, policies, and governance st...eBook:Find out more$40.00
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![Mountaineering Adventure Tourism and Local Communities]()
Mountaineering Adventure Tourism and Local Communities
Michal Apollo, Viacheslav Andreychouk
This timely book explores how hiking, trekking and climbing mountains, increasingly popular leisure activities, can stimulate change and create opportunities for sustainable development. Using empirical evidence from interviews held in t...eBook:Find out more$40.00
