Business and Management
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Advanced Introduction to Marketing Strategy
George Day
This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-...eBook:Find out more$23.16
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The Truth about Entrepreneurship
Paul D. Reynolds
Policy makers give a lot of attention to business creation and entrepreneurship, but they do not have a good resource for understanding The Truth about Entrepreneurship. The extensive media coverage of Wall Street entrepreneurship provid...eBook:Find out more$33.56
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How to Conduct an Effective Peer Review
Gloria Barczak, Abbie Griffin
This crucial book guides academics and researchers through the process of peer reviewing manuscript articles, outlining the methods and proficiencies required to write a high-quality review. Gloria Barczak and Abbie Griffin specifically ...eBook:Find out more$28.76
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Becoming an Organizational Scholar
Edited by Tomislav Hernaus, Matej Černe
Becoming an Organizational Scholar: Navigating the Academic Odyssey covers reflective, personal stories of prolific, top scholars under the age of 45, with academic success gained across 17 different European and North and South American...eBook:Find out more$37.56
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Handbook of Qualitative Research Methodologies in Workplace Contexts
Edited by Joanna Crossman, Sarbari Bordia
This comprehensive Handbook explores both traditional and contemporary interpretations of qualitative research in the workplace, examining a variety of foundational and innovative qualitative methodological approaches.eBook:Find out more$45.56
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How to Fast-Track Your Academic Career
Edited by Adam Lindgreen, C. A. Di Benedetto, Joëlle Vanhamme, John Nicholson
This insightful book considers the challenges faced by researchers pursuing an academic career. From applying for grants to supervising PhD students, it utilises practical research and real experiences to illustrate how marketing scholar...eBook:Find out more$45.56
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The Construction of Social Bonds
Göran Ahrne
This engaging and timely book demonstrates how a deeper understanding of theories about organizations are necessary for the development of a relational sociology and provides an in-depth explanation of globalization and social change. It...eBook:Find out more$28.76
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Configured by Consumption
Booi H. Kam, Peter J. Rimmer
With the paradigm shift in consumption habits during the COVID-19 pandemic accelerating the digital transformation of supply-chain operations, Configured by Consumption is a timely reflection on the technological evolution of production-...eBook:Find out more$40.00
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Gender, Diversity and Innovation
Edited by Beldina Owalla, Tim Vorley, Helen Lawton Smith
Presenting fascinating new insights on gender and innovation with a central focus on the experiences of women innovators, this book explores different geographic and institutional contexts through a series of in-depth case studies. It in...eBook:Find out more$40.00
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Strategies for the Digital Customer Experience
Wided Batat
Offering a critical approach to digital marketing strategies, this innovative book introduces the ‘phygital’, a new ecosystem that creates a continuum between physical and digital settings to aid the design of successful customer experie...eBook:Find out more$40.00
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A Research Agenda for Sport Management
Edited by David Shilbury
Challenging the existing perspectives and models upon which sport management has been founded, this Research Agenda compiles cutting-edge research from expert contributors to offer a new definition of sport management. Examining the evol...eBook:Find out more$40.00
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Social Marketing and Advertising in the Age of Social Media
Edited by Lukas Parker, Linda Brennan
This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy. Chapters c...eBook:Find out more$28.76