Business and Management
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A Research Agenda for Place Branding
Edited by Dominic Medway, Gary Warnaby, John Byrom
This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to pu...eBook:Find out more$37.56
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Marketing Countries, Places, and Place-associated Brands
Edited by Nicolas Papadopoulos, Mark Cleveland
This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ ...eBook:Find out more$43.16
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Big Data in Small Business
Edited by Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter, Torsten Ringberg
This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insig...eBook:Find out more$37.56
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Trade Shows in the 21st Century
Edited by Anne-Sophie Béliard, Sidonie Naulin
Why do professionals keep attending face-to-face industry gatherings when digitization offers cheap, fast and time-saving technological solutions for professional interactions? This book sets out to explain such a phenomenon by analysing...eBook:Find out more$40.00
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Business and Human Rights Law and Practice in Africa
Edited by Damilola S. Olawuyi, Oyeniyi O. Abe
This important book provides a comprehensive analysis of good-fit and home-grown approaches for advancing business and human rights norms across Africa. It explores the latest developments in law, regulations, policies, and governance st...eBook:Find out more$40.00
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Mountaineering Adventure Tourism and Local Communities
Michal Apollo, Viacheslav Andreychouk
This timely book explores how hiking, trekking and climbing mountains, increasingly popular leisure activities, can stimulate change and create opportunities for sustainable development. Using empirical evidence from interviews held in t...eBook:Find out more$40.00
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Handbook of Technology Transfer
Edited by David E. Audretsch, Erik B. Lehmann, Albert N. Link
Written by a plethora of expert contributors from a range of institutions, the Handbook of Technology Transfer provides an engaging deep-dive review of technology transfer as a complex and dynamic process, applying different mechanisms c...eBook:Find out more$65.00
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A Modern Guide to Tourism Economics
Edited by Robertico Croes, Yang Yang
This Modern Guide captures the evolution of foundational tenets, theories, frameworks and models that buttressed tourism economics into an evolving discipline, shining light on both new and old approaches. It systematically examines curr...eBook:Find out more$40.00
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Elgar Introduction to Designing Organizations
Miguel P.e. Cunha, Stewart Clegg, Medhanie Gaim, Luca Giustiniano
This is an open access title available under the terms of a CC BY-NC-ND 4.0 License. It is free to read, download and share on Elgaronline.com. Presenting the emergence of new organizational designs in a novel way, this insightful book ... -
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Professional Team Sports and the Soft Budget Constraint
Edited by Rasmus K. Storm, Klaus Nielsen, Zsolt Havran
Exploring why professional team sport clubs are almost always able to survive despite financial mismanagement, inflated player salaries and persistent deficits, this book provides new evidence on how to explain this phenomenon. It looks ...eBook:Find out more$40.00
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Encyclopedia of Tourism Management and Marketing
Edited by Dimitrios Buhalis
The Encyclopedia of Tourism Management and Marketing is, quite simply, the definitive reference work in the field. Carefully curated by leading tourism scholar Dimitrios Buhalis, this is the largest tourism management and marketing ontol... -
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Games, Simulations and Playful Learning in Business Education
Edited by Caroline Elliott, Jon Guest, Elinor Vettraino
Games, Simulations and Playful Learning in Business Education takes a fresh, insightful look at original and innovative ways of incorporating games, simulations and play to enhance the quality of higher education learning and assessment ...eBook:Find out more$41.56