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![Rethinking Advertising as Paratextual Communication]()
Rethinking Advertising as Paratextual Communication
Chris Hackley, Rungpaka A. Hackley
Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising ...eBook:Find out more$28.76
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![Clusters of Innovation in the Age of Disruption]()
Clusters of Innovation in the Age of Disruption
Edited by Jerome S. Engel
This book is about innovation ecosystems, Clusters of Innovation (COI) and the Global Networks of Clusters of Innovation (GNCOI) they naturally form. What is innovation and why is it important to us? Innovation is nothing less than the a...eBook:Find out more$47.96
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![Happimetrics]()
Happimetrics
Peter A. Gloor
Based on 20 years of research, this book lays out a proven and tested method for reaching the goal of employee happiness, analyzing individuals’ communication patterns, and making them self-aware by mirroring their behaviour back to them...eBook:Find out more$35.16
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![Macroeconomics for Development]()
Macroeconomics for Development
Raghbendra Jha
Providing a broad overview of the impact of COVID-19 on economic development, this timely book examines closely the macroeconomic aspects of economic development and the design of monetary policies under extreme crises.eBook:Find out more$23.96
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![Sociological Theory]()
Sociological Theory
John Scott
This thoroughly revised and updated third edition provides an expanded analysis of the nature and future of sociological theory. It offers new sections on feminist, post-colonial, and critical race theories, as well as a discussion of th...eBook:Find out more$48.00
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![Advanced Introduction to Radical Innovation]()
Advanced Introduction to Radical Innovation
Joe Tidd
Focussing on radical and breakthrough innovation, Joe Tidd provides a crucial insight into over 50 years of research and experience, and illustrates how the pioneering work on innovation dynamics can offer a deeper understanding of radic...eBook:Find out more$19.96
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![The Crisis of Governance]()
The Crisis of Governance
Owen E. Hughes
Owen E. Hughes investigates governance across sectors including corporate, international and political governance, arguing that governance, as a general concept and an operational system, is in crisis. Hughes reasons that the crisis is i...eBook:Find out more$27.16
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![Advanced Introduction to Bounded Rationality]()
Advanced Introduction to Bounded Rationality
Clement A. Tisdell
Offering a concise and engaging overview of the concepts of bounded rationality and their applications, this stimulating Advanced Introduction engages with the topic in a constructively critical manner, introducing new ideas. Chapters co...eBook:Find out more$21.96
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![Advanced Introduction to Pricing Strategy and Analytics]()
Advanced Introduction to Pricing Strategy and Analytics
Vithala R. Rao
This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-unde...eBook:Find out more$26.36
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![How to Manage International Multidisciplinary Research Projects]()
How to Manage International Multidisciplinary Research Projects
Edited by Linda Hantrais
This insightful How to guide is expertly crafted to assist mid-career academic and non-academic researchers in preparing for new and innovative ways of working in international multidisciplinary environments.eBook:Find out more$28.76
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![Advanced Introduction to Social Movements and Political Protests]()
Advanced Introduction to Social Movements and Political Protests
Karl-Dieter Opp
This Advanced Introduction is an accessible and critical review of the most important theories and concepts in the field of social movements and political protests. Karl-Dieter Opp precisely outlines the strengths and weaknesses of the d...eBook:Find out more$25.96
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![Art Law and the Business of Art]()
Art Law and the Business of Art
Martin Wilson
In this fully revised and updated second edition of Art Law and the Business of Art, Martin Wilson, an art lawyer with more than 20 years’ experience in the field, provides a comprehensive and practical guide to the application of UK law...eBook:Find out more$99.96
