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Handbook for Sustainable Tourism Practitioners
Edited by Anna Spenceley
Offering how-to tools and step-by-step guidance, this practical Handbook combines academic insight with extensive professional experience to outline best practice in undertaking environmental, socio-cultural and economic assessments that...eBook:Find out more$55.96
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Handbook on HR Process Research
Edited by Karin Sanders, Huadong Yang, Charmi Patel
This forward-thinking Handbook explores cutting-edge research on how employees within firms should be managed in order to increase their wellbeing and performance.eBook:Find out more$45.56
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Youth Marketing to Digital Natives
Wided Batat
Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviors. The ideas investigated include how to advertise to dig...eBook:Find out more$37.56
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How to Enhance Your Research
Don J. Webber
Accessible in its style, yet comprehensive in content, this groundbreaking book provides a wealth of advice on how academics can enhance their research practices. It also highlights the fundamental role of research leaders and how their ...eBook:Find out more$37.56
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Teaching Marketing
Edited by Ross Brennan, Lynn Vos
Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level programmes. The international contributors have a wide range of expertise in marketi...eBook:Find out more$37.56
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Research Handbook on the Law of Artificial Intelligence
Edited by Woodrow Barfield, Ugo Pagallo
The field of artificial intelligence (AI) has made tremendous advances in the last two decades, but as smart as AI is now, it is getting smarter and becoming more autonomous. This raises a host of challenges to current legal doctrine, in...eBook:Find out more$58.36
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Teaching Sports Economics and Using Sports to Teach Economics
Edited by Victor A. Matheson, Aju J. Fenn
There is a dire need for a comprehensive pedagogical resource both on diverse approaches to teaching sports economics and the use of sports to teach broader principles of economic concepts. This book does exactly that. The contributions ...eBook:Find out more$41.56
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Advanced Introduction to Youth Studies
Howard Williamson, James E. Côté
The Advanced Introduction to Youth Studies analyses the historical development of the sociology of youth in the context of changing population demographics. Howard Williamson and James Côté explore competing paradigms underlying current ...eBook:Find out more$23.16
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Advanced Introduction to Digital Marketing
Utpal Dholakia
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...eBook:Find out more$25.96
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Advanced Introduction to Water Economics and Policy
Ariel Dinar
Advanced Introduction to Water Economics and Policy highlights various aspects of economic and policy considerations as they are applied to water decision-making and evaluation in a comprehensive and clear manner.eBook:Find out more$23.16
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Pioneering Family Firms’ Sustainable Development Strategies
Edited by Pramodita Sharma, Sanjay Sharma
This book describes the sustainable development journey of 15 business families committed to using their enterprises as a force of societal good. In turn, each family reaps benefits of high economic returns, while contributing to society...eBook:Find out more$45.56
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Rethinking Cultural Tourism
Greg Richards
This insightful book reappraises how traditional high culture attractions have been supplemented by popular culture events, contemporary creativity and everyday life through inventive styles of tourism. Greg Richards draws on over three ...eBook:Find out more$33.56