New Horizons in Marketing series

Books in the New Horizons in Marketing series make a significant contribution to the study of marketing and contexts in which it operates. As this field has expanded dramatically in recent years, the series will provide an invaluable forum for the publication of high-quality works of scholarship and show the diversity of research on marketing.
 
Global and pluralistic in its approach, this series includes some of the best theoretical and analytical work with contributions to fundamental principles, rigorous evaluations of existing concepts and competing theories, stimulating debate and future visions.