Elgar Footprints in Marketing and Consumer Research series

Presenting a new series of short books defining the future of marketing and consumer research. Leading thinkers are given the space to build on their contribution to the field by providing the reader a concise, innovative and 'must-read, must-cite' take on their contribution to the topic. More in-depth than a journal article, shorter than a standard book and refreshing to read, these books will be the starting point for future research in a particular sub-field for both new and established academics.