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A Research Agenda for Tourism, Hospitality and the Metaverse
This innovative Research Agenda explores how the metaverse is reshaping the tourism and hospitality industry. Highlighting both the opportunities and challenges created, it outlines how tourism and hospitality professionals can integrate metaverse technologies into their operations and planning.
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Critical Acclaim
Contents
More Information
Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary.
This innovative Research Agenda explores how the metaverse is reshaping the tourism and hospitality industry. Highlighting both the opportunities and challenges created, it outlines how tourism and hospitality professionals can integrate metaverse technologies into their operations and planning.
Expert contributing authors analyze the key concepts and applications of the metaverse within tourism and hospitality, and trace rapidly shifting views on the technology. They showcase important areas of transformation, including the amplification of personalized experiences and the creation of new revenue streams. The Research Agenda also demonstrates how the metaverse can reshape business operations, from human resource management to destination marketing. Ultimately, it provides practical strategies and actionable insights, and identifies key avenues for future research.
This Research Agenda is an essential read for students and scholars of tourism and hospitality management. It is also a valuable resource for tourism and hospitality professionals seeking to adapt to and use developing metaverse technologies.
This innovative Research Agenda explores how the metaverse is reshaping the tourism and hospitality industry. Highlighting both the opportunities and challenges created, it outlines how tourism and hospitality professionals can integrate metaverse technologies into their operations and planning.
Expert contributing authors analyze the key concepts and applications of the metaverse within tourism and hospitality, and trace rapidly shifting views on the technology. They showcase important areas of transformation, including the amplification of personalized experiences and the creation of new revenue streams. The Research Agenda also demonstrates how the metaverse can reshape business operations, from human resource management to destination marketing. Ultimately, it provides practical strategies and actionable insights, and identifies key avenues for future research.
This Research Agenda is an essential read for students and scholars of tourism and hospitality management. It is also a valuable resource for tourism and hospitality professionals seeking to adapt to and use developing metaverse technologies.
Critical Acclaim
‘Human resource management, education implications, economic and marketing possibilities and personal experiences are some of the topics explored and they demonstrate clearly why interest has grown so rapidly in the relationships between the traditional and the new technological advancements in tourism because of AI and related developments.’
– Richard Butler, Strathclyde University, UK
‘The metaverse poses both a threat and an opportunity for tourism and hospitality. Haywantee Ramkissoon and colleagues have edited a must-have book for students and researchers of the metaverse. The book is comprehensive in its coverage of metaverse research and provides insights into the metaverse and tourism and an authoritative future research agenda.’
– Christopher Cooper, Leeds Beckett University, UK
‘This book presents a theoretically strong collection of contributions from the experts in the field. Infused with robust conceptualizations and good science, it presents an excellent research agenda for tourism, hospitality and the metaverse. This is a must have book.’
– Dogan Gursoy, Washington State University, US
– Richard Butler, Strathclyde University, UK
‘The metaverse poses both a threat and an opportunity for tourism and hospitality. Haywantee Ramkissoon and colleagues have edited a must-have book for students and researchers of the metaverse. The book is comprehensive in its coverage of metaverse research and provides insights into the metaverse and tourism and an authoritative future research agenda.’
– Christopher Cooper, Leeds Beckett University, UK
‘This book presents a theoretically strong collection of contributions from the experts in the field. Infused with robust conceptualizations and good science, it presents an excellent research agenda for tourism, hospitality and the metaverse. This is a must have book.’
– Dogan Gursoy, Washington State University, US
Contents
Contents
1 Introduction: a research agenda for tourism, hospitality and the metaverse 1
Haywantee Ramkissoon, Ranjit Singh and Juman Iqbal
2 Amplifying personalized experiences in the metaverse: a tourism and hospitality perspective 9
Khalid Mehmood, Mohsin Abdur Rehman, Arslan Rafi and Emmanuel Mogaji
3 New avenues of teaching and learning in hospitality and tourism education – possibilities and challenges of the metaverse 25
Himani Sharma and Ranjit Singh
4 Navigating the metaverse: new frontiers in human resource management 39
Priyam Kukreja and Jatin Pandey
5 Economic transformation in traditional tourism destinations: the role of metaverse and artificial intelligence technologies 55
Nansy Kouroupi and Theodore Metaxas
6 Hospitality in 3D in times of Web 3.0: an exploration towards the Metaverse and its impact on customer experience 71
Shaista Anayat
7 Metaverse tourism: exploring the potential of virtual realms for destination marketing 85
Unnikrishnan T and Sibi P S
8 Internet of Senses: immersive eating and traversing into the Metaverse 99
Anubha, Sarah Hussain, Priyakrushna Mohanty and Mahender Reddy Gavinolla
9 Metaverse and smart tourism development: foundations and conceptual reflection 111
Saima Kareem, Sarah Hussain and Ranjit Singh
10 Darkverse: the dark side of the metaverse for tourism and hospitality customers 125
Palak Arora, Manshi and Ranjit Singh
11 Tourism entrepreneurship and the metaverse: riding the new wave of the virtual revolution 137
Sibi P S and Adithya G.
12 Hospitality and tourism human resources management practices in the metaverse 155
Faith Samkange, Juliet Chipumuro and Haywantee Ramkissoon
1 Introduction: a research agenda for tourism, hospitality and the metaverse 1
Haywantee Ramkissoon, Ranjit Singh and Juman Iqbal
2 Amplifying personalized experiences in the metaverse: a tourism and hospitality perspective 9
Khalid Mehmood, Mohsin Abdur Rehman, Arslan Rafi and Emmanuel Mogaji
3 New avenues of teaching and learning in hospitality and tourism education – possibilities and challenges of the metaverse 25
Himani Sharma and Ranjit Singh
4 Navigating the metaverse: new frontiers in human resource management 39
Priyam Kukreja and Jatin Pandey
5 Economic transformation in traditional tourism destinations: the role of metaverse and artificial intelligence technologies 55
Nansy Kouroupi and Theodore Metaxas
6 Hospitality in 3D in times of Web 3.0: an exploration towards the Metaverse and its impact on customer experience 71
Shaista Anayat
7 Metaverse tourism: exploring the potential of virtual realms for destination marketing 85
Unnikrishnan T and Sibi P S
8 Internet of Senses: immersive eating and traversing into the Metaverse 99
Anubha, Sarah Hussain, Priyakrushna Mohanty and Mahender Reddy Gavinolla
9 Metaverse and smart tourism development: foundations and conceptual reflection 111
Saima Kareem, Sarah Hussain and Ranjit Singh
10 Darkverse: the dark side of the metaverse for tourism and hospitality customers 125
Palak Arora, Manshi and Ranjit Singh
11 Tourism entrepreneurship and the metaverse: riding the new wave of the virtual revolution 137
Sibi P S and Adithya G.
12 Hospitality and tourism human resources management practices in the metaverse 155
Faith Samkange, Juliet Chipumuro and Haywantee Ramkissoon
