Hardback
A Research Agenda for Tourism, Hospitality and the Metaverse
This innovative Research Agenda explores how the metaverse is reshaping the tourism and hospitality industry. Highlighting both the opportunities and challenges created, it outlines how tourism and hospitality professionals can integrate metaverse technologies into their operations and planning.
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Critical Acclaim
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Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary.
This innovative Research Agenda explores how the metaverse is reshaping the tourism and hospitality industry. Highlighting both the opportunities and challenges created, it outlines how tourism and hospitality professionals can integrate metaverse technologies into their operations and planning.
Expert contributing authors analyze the key concepts and applications of the metaverse within tourism and hospitality, and trace rapidly shifting views on the technology. They showcase important areas of transformation, including the amplification of personalized experiences and the creation of new revenue streams. The Research Agenda also demonstrates how the metaverse can reshape business operations, from human resource management to destination marketing. Ultimately, it provides practical strategies and actionable insights, and identifies key avenues for future research.
This Research Agenda is an essential read for students and scholars of tourism and hospitality management. It is also a valuable resource for tourism and hospitality professionals seeking to adapt to and use developing metaverse technologies.
This innovative Research Agenda explores how the metaverse is reshaping the tourism and hospitality industry. Highlighting both the opportunities and challenges created, it outlines how tourism and hospitality professionals can integrate metaverse technologies into their operations and planning.
Expert contributing authors analyze the key concepts and applications of the metaverse within tourism and hospitality, and trace rapidly shifting views on the technology. They showcase important areas of transformation, including the amplification of personalized experiences and the creation of new revenue streams. The Research Agenda also demonstrates how the metaverse can reshape business operations, from human resource management to destination marketing. Ultimately, it provides practical strategies and actionable insights, and identifies key avenues for future research.
This Research Agenda is an essential read for students and scholars of tourism and hospitality management. It is also a valuable resource for tourism and hospitality professionals seeking to adapt to and use developing metaverse technologies.
Critical Acclaim
‘The metaverse poses both a threat and an opportunity for tourism and hospitality. Haywantee Ramkissoon and colleagues have edited a must-have book for students and researchers of the metaverse. The book is comprehensive in its coverage of metaverse research and provides insights into the metaverse and tourism and an authoritative future research agenda.’
– Christopher Cooper, Leeds Beckett University, UK
‘This book presents a theoretically strong collection of contributions from the experts in the field. Infused with robust conceptualizations and good science, it presents an excellent research agenda for tourism, hospitality and the metaverse. This is a must have book.’
– Dogan Gursoy, Washington State University, US
– Christopher Cooper, Leeds Beckett University, UK
‘This book presents a theoretically strong collection of contributions from the experts in the field. Infused with robust conceptualizations and good science, it presents an excellent research agenda for tourism, hospitality and the metaverse. This is a must have book.’
– Dogan Gursoy, Washington State University, US
