Hardback
A Research Agenda for Public Diplomacy
Public diplomacy has become one of the central instruments of foreign policy and national security; this crucial Research Agenda provides a new outline for its investigation. Aiding the comprehension of the broad boundaries of the field, it proposes a clear starting point for contemporary research into important areas of public diplomacy.
More Information
Critical Acclaim
Contributors
Contents
More Information
Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary.
Public diplomacy has become one of the central instruments of foreign policy and national security; this crucial Research Agenda provides a new outline for its investigation. Aiding the comprehension of the broad boundaries of the field, it proposes a clear starting point for contemporary research into important areas of public diplomacy.
This enlightening Research Agenda is divided into three parts which thoroughly explore the actors, disciplines and instruments involved in the process of public diplomacy. Rich in innovative analysis, chapters offer insights from many of the most prominent scholars and practitioners in the field to cover existing research, gaps, and future directions.
A Research Agenda for Public Diplomacy will be invaluable for researchers and students interested in political science, international and public relations, communication, and digital media. It will also be beneficial for practitioners and officials working in areas relevant to foreign policy and national security employed by both governmental and non-governmental organizations.
Public diplomacy has become one of the central instruments of foreign policy and national security; this crucial Research Agenda provides a new outline for its investigation. Aiding the comprehension of the broad boundaries of the field, it proposes a clear starting point for contemporary research into important areas of public diplomacy.
This enlightening Research Agenda is divided into three parts which thoroughly explore the actors, disciplines and instruments involved in the process of public diplomacy. Rich in innovative analysis, chapters offer insights from many of the most prominent scholars and practitioners in the field to cover existing research, gaps, and future directions.
A Research Agenda for Public Diplomacy will be invaluable for researchers and students interested in political science, international and public relations, communication, and digital media. It will also be beneficial for practitioners and officials working in areas relevant to foreign policy and national security employed by both governmental and non-governmental organizations.
Critical Acclaim
‘A major theoretical contribution to the literature on public diplomacy, a comprehensive and innovative overview of the actors, disciplines, and instruments that continue to shape and advance the field. The volume is a must-read for anyone interested in learning why, what and how the study of public diplomacy needs to advance in order to meet new global challenges.’
– Corneliu Bjola, University of Oxford, UK
‘Public diplomacy benefits from a broad and ambitious research agenda that is pursued by academics and practitioners throughout the world. For this volume, Eytan Gilboa calls upon a distinguished group of those who know public diplomacy well, and from their collective knowledge emerges an impressive array of diverse and thoughtful ideas about shaping public diplomacy’s future. This book is a valuable contribution to the field.’
– Philip Seib, University of Southern California, US
‘This multidisciplinary volume shows convincingly what has been achieved in public diplomacy research, and equally demonstrates that there’s still a long way to go in building bridges between disciplines, diversification of research methods and theory building. Next generation public diplomacy researchers around the world will find in this book thoughtful pointers and important questions for further research.’
– Jan Melissen, Editor-in-Chief, The Hague Journal of Diplomacy, Leiden University, the Netherlands and University of Antwerp, Belgium
‘Capturing the boundaries and possibilities of public diplomacy in a single volume has been elusive – until now. A Research Agenda for Public Diplomacy is a definitive collection of work from the top scholars in the field that charts a path for the next decade. Gilboa has done a tremendous service to practitioners, researchers, and all who care about diplomacy’s public dimensions.’
– Katherine Brown, President and CEO, Global Ties, US
‘In this superb volume, Eytan Gilboa has brought together a multi-disciplinary and multi-regional collection of the latest research produced by the best talent in the study of public diplomacy. As a leading and, indeed, founding scholar in the field, it is fitting that he has done so, and we are in his debt.’
– Paul Sharp, University of Minnesota , US
– Corneliu Bjola, University of Oxford, UK
‘Public diplomacy benefits from a broad and ambitious research agenda that is pursued by academics and practitioners throughout the world. For this volume, Eytan Gilboa calls upon a distinguished group of those who know public diplomacy well, and from their collective knowledge emerges an impressive array of diverse and thoughtful ideas about shaping public diplomacy’s future. This book is a valuable contribution to the field.’
– Philip Seib, University of Southern California, US
‘This multidisciplinary volume shows convincingly what has been achieved in public diplomacy research, and equally demonstrates that there’s still a long way to go in building bridges between disciplines, diversification of research methods and theory building. Next generation public diplomacy researchers around the world will find in this book thoughtful pointers and important questions for further research.’
– Jan Melissen, Editor-in-Chief, The Hague Journal of Diplomacy, Leiden University, the Netherlands and University of Antwerp, Belgium
‘Capturing the boundaries and possibilities of public diplomacy in a single volume has been elusive – until now. A Research Agenda for Public Diplomacy is a definitive collection of work from the top scholars in the field that charts a path for the next decade. Gilboa has done a tremendous service to practitioners, researchers, and all who care about diplomacy’s public dimensions.’
– Katherine Brown, President and CEO, Global Ties, US
‘In this superb volume, Eytan Gilboa has brought together a multi-disciplinary and multi-regional collection of the latest research produced by the best talent in the study of public diplomacy. As a leading and, indeed, founding scholar in the field, it is fitting that he has done so, and we are in his debt.’
– Paul Sharp, University of Minnesota , US
Contributors
Contributors: Sohaela Amiri, Simon Anholt, Phillip Arceneaux, Amelia Arsenault, Wilfried Bolewski, Caitlin Byrne, Nicholas J. Cull, Kathy R. Fitzpatrick, Alicia Fjällhed, Eytan Gilboa, Natalia Grincheva, Craig Hayden, Paul Lachelier, Ilan Manor, Sherry Lee Mueller, James Pamment, Steven Pike, Shawn Powers, Giles Scott-Smith, Efe Sevin, Jack Lipei Tang, Jian Wang, Candace L. White, R.S. Zaharna
Contents
Contents:
Preface xix
Acknowledgments xxvii
1 Moving to a new phase in public diplomacy research 1
Eytan Gilboa
PART I ACTORS
2 States: public diplomacy contests in Asia 25
Caitlin Byrne
3 International organizations 43
Phillip Arceneaux
4 Corporate diplomacy 57
Candace L. White and Wilfried Bolewski
5 City diplomacy 73
Efe Sevin and Soheala Amiri
6 Citizen diplomacy 89
Paul Lachelier and Sherry L. Mueller
PART II DISCIPLINES
7 History 107
Nicholas J. Cull
8 International relations 123
Craig Hayden
9 Public relations 139
Kathy R. Fitzpatrick
10 Relational and collaborative approaches 155
R.S. Zaharna and Amelia Arsenault
11 Disinformation 171
Alicia Fjällhed and James Pamment
12 Management 185
Steven L. Pike
PART III INSTRUMENTS
13 Cultural diplomacy 203
Natalia Grincheva
14 Nation as brand 217
Simon Anholt
15 International broadcasting 231
Shawn Powers
16 International exchanges 249
Giles Scott-Smith
17 Digital public diplomacy 265
Ilan Manor
18 Hybrid communication 279
Jian Wang and Jack Lipei Tang
Index
Preface xix
Acknowledgments xxvii
1 Moving to a new phase in public diplomacy research 1
Eytan Gilboa
PART I ACTORS
2 States: public diplomacy contests in Asia 25
Caitlin Byrne
3 International organizations 43
Phillip Arceneaux
4 Corporate diplomacy 57
Candace L. White and Wilfried Bolewski
5 City diplomacy 73
Efe Sevin and Soheala Amiri
6 Citizen diplomacy 89
Paul Lachelier and Sherry L. Mueller
PART II DISCIPLINES
7 History 107
Nicholas J. Cull
8 International relations 123
Craig Hayden
9 Public relations 139
Kathy R. Fitzpatrick
10 Relational and collaborative approaches 155
R.S. Zaharna and Amelia Arsenault
11 Disinformation 171
Alicia Fjällhed and James Pamment
12 Management 185
Steven L. Pike
PART III INSTRUMENTS
13 Cultural diplomacy 203
Natalia Grincheva
14 Nation as brand 217
Simon Anholt
15 International broadcasting 231
Shawn Powers
16 International exchanges 249
Giles Scott-Smith
17 Digital public diplomacy 265
Ilan Manor
18 Hybrid communication 279
Jian Wang and Jack Lipei Tang
Index
