Hardback

Understanding Collaborative Consumption

9781035307524 Edward Elgar Publishing

Edited by Pia A. Albinsson, Beroth Professor of Marketing, Marketing & Supply Chain Management, Walker College of Business, Appalachian State University, US, B. Yasanthi Perera, Assistant Professor, Department of Organizational Behaviour, Human Resources, Entrepreneurship, and Ethics, Goodman School of Business, Brock University, Canada and Stephanie J. Lawson, Associate Professor, Marketing & Supply Chain Management, Walker College of Business, Appalachian State University, US

Publication Date: 2024 ISBN: 978 1 03530 752 4 Extent: 256 pp

This dynamic book explores the importance of collaborative consumption, which is particularly relevant at a time when the sharing economy has established itself as part of the mainstream market. Nearly 40 expert scholars across the globe go beyond the existing literature to investigate understudied community efforts and spaces, including innovative topics such as hand-me-downs and coworking.

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Critical Acclaim

Contributors

Contents

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This dynamic book explores the importance of collaborative consumption. Doing so is relevant at a time when the sharing economy has established itself as part of the mainstream market. Nearly 40 expert scholars across the globe go beyond the existing literature to investigate understudied community efforts and spaces, including innovative topics such as hand-me-downs and coworking.

Championing an interdisciplinary approach, Understanding Collaborative Consumption follows a detailed framework to dissect its role within the sharing economy. Setting out a schema for understanding collaborative consumption and its paradoxes, it analyses the role of the consumer and provides an exploration of grassroots and community efforts. Contributors discuss platformed and branded efforts to extend the reciprocity based market, and conclude with an appraisal of negative externalities and emerging trends.

Providing an in-depth examination of a sector that has in recent years rapidly grown in scope and breadth, this book will be a crucial read for academics and researchers of business management, marketing and sociology. It will also prove valuable to students and scholars interested in economic entrepreneurship, branding and the sharing economy.

Critical Acclaim

‘It bears repeating that without some form of sharing or collaborative consumption, the human species would very likely not have survived. Together with collaborative production, such as hunting and gathering, barn raising and harvesting, what we have here is the basic formula for human coexistence updated for modern times.’
– Russell Belk, York University, Canada

Contributors

Contributors include: Pia A. Albinsson, Dan Bradbury, Jan-Hendrik Bucher,Lagnajita Chatterjee, Alexander Davidson, Eileen Davenport, Irene Di Bernardo, Amy Greiner Fehl, Meegan Feori-Payne, Mark R. Gleim, Johanna Gollnhofer, Antje Graul, Merlyn A. Griffiths, Yang (Jenny) Guo, Hugo Guyader, Channelle D. James, Bernadette Kamleitner, Chantell LaPan, Stephanie J. Lawson, Hanna Leipämaa-Leskinen, Will Low, Hannu Makkonen, Marlys Mason, Debi P. Mishra, Adrienne F. Muldrow, Xiaodong Nie, Elina Närvänen, Lucie K. Ozanne, B. Yasanthi Perera, Rebeca Perren, Angelo Ranieri, Susanne Ruckelshausen, Birgit Teufer, Aristeidis Theotokis, Marco Tregua, Niklas Woermann

Contents

Contents:

Foreword xvi
Cait Lamberton

PART I FRAMEWORK FOR UNDERSTANDING CC
1 Understanding collaborative consumption: an overview 2
B. Yasanthi Perera, Pia A. Albinsson, and Stephanie J. Lawson
2 The paradox of collaborative consumption 12
Hugo Guyader

PART II CONSUMER ROLES IN CC
3 How do prosumers collaborate in online communities?
The four-level structure of collaborative prosumption practices 28
Jan-Hendrik Bucher, Johanna Gollnhofer, and Niklas Woermann
4 The effect of materialism on participation in collaborative
consumption 44
Antje R. H. Graul and Aristeidis Theotokis
5 Self-regulating a collaborative engagement platform: case REKO 55
Hanna Leipämaa-Leskinen, Elina Närvänen, and Hannu Makkonen

PART III GRASSROOTS AND COMMUNITY EFFORTS
6 Repair cafés: exploring collaborative repair 69
Lucie K. Ozanne
7 Sustainability in alternative consumer networks:
understandings and expectations 83
Birgit Teufer
8 Collaborative consumption after community tragedies:
public space for communal healing 99
Amy Greiner Fehl and Marlys Mason
9 Hand-me-downs: the wallflower of pre-ownership and
a special case for psychological ownership 112
Susanne Ruckelshausen and Bernadette Kamleitner

PART IV CC PLATFORMS AND BRANDED EFFORTS
10 Branded resale apparel programs: a response to
collaborative consumption 126
Meegan Feori-Payne, Rebeca Perren, and Stephanie J. Lawson
11 Collaborative consumption providers: examining the
roles, classifications, and earnings of gig workers 143
Mark R. Gleim and Alexander Davidson
12 Canines and the chemistry of coworking 155
Will Low and Eileen Davenport
13 From land to table: a sustainable chain towards
collaborative consumption 169
Angelo Ranieri, Marco Tregua, and Irene Di Bernardo

PART V NEGATIVE EXTERNALITIES AND
EMERGING TRENDS
14 Negative externalities of collaborative consumption: the
cost of exploitation 187
Merlyn A. Griffiths, Chantell LaPan, and Channelle D. James
15 Cryptocurrency communities: an overview of
collaborative currency systems 203
Lagnajita Chatterjee, Pia A. Albinsson, Dan R. Bradbury,
and Adrienne F. Muldrow
16 Modern social trends that facilitate collaborative
consumption adoption: an exploration of new opportunities 215
Yang (Jenny) Guo, Xiadong Nie, and Debi P. Mishra