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The Economics of Marketing
The Economics of Marketing is an authoritative collection of previously published articles which demonstrates the contribution of economics to the field of marketing. It includes articles that deal with the economic history of marketing practices and contains both classical and contemporary economic analyses relevant to marketing management.
More Information
Contributors
Contents
More Information
The Economics of Marketing is an authoritative collection of previously published articles which demonstrates the contribution of economics to the field of marketing. It includes articles that deal with the economic history of marketing practices and contains both classical and contemporary economic analyses relevant to marketing management.
Topics covered include the history of marketing, channels of distribution, product strategies, promotion and advertising, pricing policy and limiting competition.
This volume will be of interest to economists and those academics working in the field of business and management studies and will contribute to a new dialogue between the two disciplines.
Topics covered include the history of marketing, channels of distribution, product strategies, promotion and advertising, pricing policy and limiting competition.
This volume will be of interest to economists and those academics working in the field of business and management studies and will contribute to a new dialogue between the two disciplines.
Contributors
39 articles, dating from 1939 to 1993
Contributors include: K.J. Arrow, C. Bliss, H. Demsetz, K. Lancaster, H. Leibenstein, P. Nelson, M.E. Porter, R. Schmalensee, J. Stiglitz, J. Sutton
Contributors include: K.J. Arrow, C. Bliss, H. Demsetz, K. Lancaster, H. Leibenstein, P. Nelson, M.E. Porter, R. Schmalensee, J. Stiglitz, J. Sutton
Contents
Contents: Introduction Part I: History of Marketing Part II: Channels of Distribution Part III: Product Strategies Part IV: Promotion: Advertising and the Diffusion of Product Information Part V: Price Part VI: Limiting Competition: Barriers to Entry
