Hardback
Teaching Entrepreneurship, Volume Two
A Practice-Based Approach
9781839105166 Edward Elgar Publishing
Building on the success of the first volume of Teaching Entrepreneurship, this second volume features new teaching exercises that are adaptable and can be used to teach online, face to face or in a hybrid environment. In addition, it expands on the five practices of entrepreneurship education: the practice of play, the practice of empathy, the practice of creation, the practice of experimentation, and the practice of reflection.
More Information
Contributors
Contents
More Information
Building on the success of the first volume of Teaching Entrepreneurship, this second volume features new teaching exercises that are adaptable and can be used to teach online, face to face or in a hybrid environment. In addition, it expands on the five practices of entrepreneurship education: the practice of play, the practice of empathy, the practice of creation, the practice of experimentation, and the practice of reflection.
This portfolio of practices leads to a holistic teaching approach designed to help students think and act more entrepreneurially under various degrees of uncertainty and across contexts. Here in Volume Two the editors and contributors demonstrate how the five practices are a framework for course development to help students make progress toward a more entrepreneurial way of thinking and develop the ability to find and create new opportunities with the courage to act on them.
Educators trying to build entrepreneurship into their curriculum, from within and outside the business school, will find Teaching Entrepreneurship, Volume Two invaluable in developing experiential learning experiences.
This portfolio of practices leads to a holistic teaching approach designed to help students think and act more entrepreneurially under various degrees of uncertainty and across contexts. Here in Volume Two the editors and contributors demonstrate how the five practices are a framework for course development to help students make progress toward a more entrepreneurial way of thinking and develop the ability to find and create new opportunities with the courage to act on them.
Educators trying to build entrepreneurship into their curriculum, from within and outside the business school, will find Teaching Entrepreneurship, Volume Two invaluable in developing experiential learning experiences.
Contributors
Contributors: M. Allen, L. Balachandra, L. Beitelspacher, C. Brush, D.J. Ceru, L. Charm, A. Corbett, E. Crosina, C. Daniels, S.G. Duffy, M. Gale, W.B. Gartner, B. George, B. Goldstein, P.G. Greene, A. Ho, A. Jno-Charles, D. Kelley, P.H. Kim, C. Kiser, D. Kleiman, C. Klein-Marmer, H. Neck, E. Noyes, A. Randolph, V.L. Rodgers, K. Rollag, L. Union, B. Wynstra, A. Yakushin, Y. Yamakawa, A. Zacharakis
Contents
Contents:
1 Introduction to Teaching Entrepreneurship, Volume Two 1
Heidi M. Neck, Candida G. Brush and Patricia G. Greene
2 Are you teaching entrepreneurially? A self-assessment 17
Heidi M. Neck, Candida G. Brush and Patricia G. Greene
3 Exercises to practice play 21
Collaborative art 22
The Babson Airplane Company 28
Puzzles and stories 35
Seated bucket ball 47
Words with frenemies 53
The bake-off playwriting activity 73
Overcoming your fears through art 79
The geometric challenge 85
4 Exercises to practice empathy 91
A day in the life 92
Idea generation – a family affair 98
Successful pitching styles 108
Customer journey mapping 114
AEIOU observation 123
What if I were my own customer? 128
Fumbling in the dark 134
Sylvia Waterston interactive case 141
Investor negotiation 155
Target market buyer personas 170
5 Exercises to practice creation 176
Exploring growth options 177
Creating the future through the UN Sustainable
Development Goals 184
Give–get for resource acquisition 189
Pitching with the 4H Framework 196
Idea board 204
Tell me about . . . an interview role-play for need
identification 210
What should public policy be for entrepreneurs? 218
Hot seat 223
6 Exercises to practice experimentation 231
Building gender acumen as an inclusive entrepreneurial
leadership competence 232
Idea testing using the business model canvas 245
Mindshifts 253
Supply chain innovation to reduce ecological impact 257
The relevance and value of pivoting – which company
would you invest in? 266
Testing small in order to grow big 271
Opportunity evaluation checklist 280
Sweating the small stuff 288
Ideas in motion 300
7 Exercises to practice reflection 306
Envisioning the future 307
Why should I invest in you? 316
Uncertainty and corporate entrepreneurship – the TMRO
(Tomorrow) Framework 321
Looking in – founder identity in new venture creation 332
Babson activity analysis 338
Designing the authentic brand called you 348
The organizational culture design game 359
Five strangers 366
Appendix: exercises categorized by topic 373
Index 377
1 Introduction to Teaching Entrepreneurship, Volume Two 1
Heidi M. Neck, Candida G. Brush and Patricia G. Greene
2 Are you teaching entrepreneurially? A self-assessment 17
Heidi M. Neck, Candida G. Brush and Patricia G. Greene
3 Exercises to practice play 21
Collaborative art 22
The Babson Airplane Company 28
Puzzles and stories 35
Seated bucket ball 47
Words with frenemies 53
The bake-off playwriting activity 73
Overcoming your fears through art 79
The geometric challenge 85
4 Exercises to practice empathy 91
A day in the life 92
Idea generation – a family affair 98
Successful pitching styles 108
Customer journey mapping 114
AEIOU observation 123
What if I were my own customer? 128
Fumbling in the dark 134
Sylvia Waterston interactive case 141
Investor negotiation 155
Target market buyer personas 170
5 Exercises to practice creation 176
Exploring growth options 177
Creating the future through the UN Sustainable
Development Goals 184
Give–get for resource acquisition 189
Pitching with the 4H Framework 196
Idea board 204
Tell me about . . . an interview role-play for need
identification 210
What should public policy be for entrepreneurs? 218
Hot seat 223
6 Exercises to practice experimentation 231
Building gender acumen as an inclusive entrepreneurial
leadership competence 232
Idea testing using the business model canvas 245
Mindshifts 253
Supply chain innovation to reduce ecological impact 257
The relevance and value of pivoting – which company
would you invest in? 266
Testing small in order to grow big 271
Opportunity evaluation checklist 280
Sweating the small stuff 288
Ideas in motion 300
7 Exercises to practice reflection 306
Envisioning the future 307
Why should I invest in you? 316
Uncertainty and corporate entrepreneurship – the TMRO
(Tomorrow) Framework 321
Looking in – founder identity in new venture creation 332
Babson activity analysis 338
Designing the authentic brand called you 348
The organizational culture design game 359
Five strangers 366
Appendix: exercises categorized by topic 373
Index 377
