Hardback
Social Marketing and Behaviour Change
Models, Theory and Applications
9781782548140 Edward Elgar Publishing
This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together with a number of case studies from international researchers that illustrate these models in practice. The models covered include cognitive, conative, affective, social-cultural and multi-theory models, consumer behavior decision models and social change models.
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Critical Acclaim
Contributors
Contents
More Information
With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behaviour change, using case studies to illustrate these models in practice.
Divided into nine sections, the authors and contributors of this unique book discuss in detail the functions of various models including: cognitive, conative, affective, social-cultural and multi-theory – along with consumer behaviour decision and social change models.
This visual and comprehensible multi-disciplinary book is accessible to professionals in a wide range of fields. In particular researchers and students in the field of social marketing will find the book an invaluable resource.
Divided into nine sections, the authors and contributors of this unique book discuss in detail the functions of various models including: cognitive, conative, affective, social-cultural and multi-theory – along with consumer behaviour decision and social change models.
This visual and comprehensible multi-disciplinary book is accessible to professionals in a wide range of fields. In particular researchers and students in the field of social marketing will find the book an invaluable resource.
Critical Acclaim
‘This is essential reading for social marketing practitioners, researchers and students. The book describes a comprehensive range of behaviour change theories of relevance to social marketing and is complemented with illustrative case studies to provide practical guidance on the use of the selected theories. I was amazed by its breadth and scope. Highly recommended reading.’
– Michael Rothschild, University of Wisconsin, Madison, US
– Michael Rothschild, University of Wisconsin, Madison, US
Contributors
Contributors: T. Aleti, W. Binney, B.J. Biroscak, B. Broome, L. Brennan, C.A. Bryant, A.H. Courtney, O. Daly, M. Devaney, C. Domegan, S. Duane, K.M. Ekström, M.-L. Fry, D. Gallegos, R. Hamilton, M. Howick, J. Joyce, M. Khaliq, R.C. Lefebvre, J.H. Lindenberger, A.B. Mayer, R.J. McDermott, P. McHugh, Z. McQuilten, D. Murphy, D. Nguyen, A.D. Panzera, L. Parker, M.J. Polonsky, J. Previte, A.M.N. Renzaho, R. Russell-Bennett, J. Scott, A. Shahriar Ferdous, M.A. Swanson, A.P. Wright, W. Wymer
Contents
Contents:
Acknowledgments
1. Introduction
PART I: THEORIES AND THEIR USES IN SOCIAL MARKETING
2. Theories and Their Uses in Social Marketing
Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen
PART II: RATIONAL – ECONOMIC MODELS (COGNITIVE MODELS)
3. Rational Economic Models (Cognitive Models)
Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen
4. Case study: Using the Theory of Planned Behaviour to Assess Blood Donation Intentions amongst African Migrants in Australia
Ahmed Shahriar Ferdous, Michael Jay Polonsky, Zoe McQuilten and Andre M. N. Renzaho
5. Rational Economic Models (Cognitive Models) Summary
PART III: BEHAVIOURAL MODELS (CONATIVE MODELS)
6. Behavioural Models (Conative Models)
Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen
7. Case study: Using Social Cognitive Theory and Social Support Coping Theory to Improve Breastfeeding Duration Rates: MumBubConnect
Rebekah Russell-Bennett, Danielle Gallegos, Josephine Previte and Robyn Hamilton
8. Behavioural (Conative Models) Models Summary
PART IV: EMOTIONAL MODELS (AFFECTIVE MODELS)
9. Emotional Models (Affective Models)
Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen
10. Case study: Hello Sunday Morning!: Towards ‘Practices’ of Responsible Drinking
Marie-Louise Fry
11. Emotional Models (Affective Models) Summary
PART V: SOCIO-CULTURAL ECOLOGICAL MODELS
12. Socio-cultural Ecological Models
Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen
13. Case Study: Micro-meso-level Theory – Consumer Socialization and Consumption of Clothes
Karin M. Ekström
14. Case Study: Meso-Macro Level Theory – DrinkWise: Investing in Generational Social Change
Josephine Previte, Linda Brennan and John Scott
15. Socio-cultural Ecological Models Summary
PART VI: MULTI-THEORY MODELS
16. Multi-theory Models
Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen
17. Case Study: ‘Greenwich Get Active’ – Mobilising a Whole Community to Get Active
Matt Howick
18. Case Study: Waves of Change – Collaborative Design for Tomorrow’s World
Christine Domegan, Patricia McHugh, Michelle Devaney, Sinead Duane, John Joyce, Olivia Daly, David Murphy, Michael Hogan and Benjamin Broome
19. Multi-theory Models Summary
PART VII: ‘BUYING’ OR ‘CONSUMER’ BEHAVIOUR DECISION MODELS
20. ‘Buying’ or ‘Consumer’ Behaviour Decision Models
Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen
21. Case Study: Which Theory is More Effective for Predicting Hotel Guest Participation in Towel and Linen Reuse Programs, Social Influence Theory or Attribution Theory?
Walter Wymer
22. ‘Buying’ or ‘Consumer’ Behaviour Theories Summary
PART VIII: SOCIAL CHANGE MODELS IN SOCIAL MARKETING
23. Social Change Models in Social Marketing
Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen
24. Case Study: A Social Marketing Approach for Increasing Community Coalitions’ Adoption of Evidence-Based Policy
Alyssa B. Mayer, R. Craig Lefebvre, Robert J. McDermott, Carol A. Bryant, Anita H. Courtney, James H. Lindenberger, Mark A. Swanson, Anthony D. Panzera, Mahmooda Khaliq, Brian J. Biroscak and Ashton P. Wright
25. Social Change Models in Social Marketing Summary
PART IX: SOCIAL MARKETING AND BEHAVIOUR CHANGE: WHERE TO FROM HERE?
26. Social Marketing and Behaviour Change: Where to From Here?
Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen
Index
Acknowledgments
1. Introduction
PART I: THEORIES AND THEIR USES IN SOCIAL MARKETING
2. Theories and Their Uses in Social Marketing
Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen
PART II: RATIONAL – ECONOMIC MODELS (COGNITIVE MODELS)
3. Rational Economic Models (Cognitive Models)
Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen
4. Case study: Using the Theory of Planned Behaviour to Assess Blood Donation Intentions amongst African Migrants in Australia
Ahmed Shahriar Ferdous, Michael Jay Polonsky, Zoe McQuilten and Andre M. N. Renzaho
5. Rational Economic Models (Cognitive Models) Summary
PART III: BEHAVIOURAL MODELS (CONATIVE MODELS)
6. Behavioural Models (Conative Models)
Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen
7. Case study: Using Social Cognitive Theory and Social Support Coping Theory to Improve Breastfeeding Duration Rates: MumBubConnect
Rebekah Russell-Bennett, Danielle Gallegos, Josephine Previte and Robyn Hamilton
8. Behavioural (Conative Models) Models Summary
PART IV: EMOTIONAL MODELS (AFFECTIVE MODELS)
9. Emotional Models (Affective Models)
Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen
10. Case study: Hello Sunday Morning!: Towards ‘Practices’ of Responsible Drinking
Marie-Louise Fry
11. Emotional Models (Affective Models) Summary
PART V: SOCIO-CULTURAL ECOLOGICAL MODELS
12. Socio-cultural Ecological Models
Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen
13. Case Study: Micro-meso-level Theory – Consumer Socialization and Consumption of Clothes
Karin M. Ekström
14. Case Study: Meso-Macro Level Theory – DrinkWise: Investing in Generational Social Change
Josephine Previte, Linda Brennan and John Scott
15. Socio-cultural Ecological Models Summary
PART VI: MULTI-THEORY MODELS
16. Multi-theory Models
Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen
17. Case Study: ‘Greenwich Get Active’ – Mobilising a Whole Community to Get Active
Matt Howick
18. Case Study: Waves of Change – Collaborative Design for Tomorrow’s World
Christine Domegan, Patricia McHugh, Michelle Devaney, Sinead Duane, John Joyce, Olivia Daly, David Murphy, Michael Hogan and Benjamin Broome
19. Multi-theory Models Summary
PART VII: ‘BUYING’ OR ‘CONSUMER’ BEHAVIOUR DECISION MODELS
20. ‘Buying’ or ‘Consumer’ Behaviour Decision Models
Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen
21. Case Study: Which Theory is More Effective for Predicting Hotel Guest Participation in Towel and Linen Reuse Programs, Social Influence Theory or Attribution Theory?
Walter Wymer
22. ‘Buying’ or ‘Consumer’ Behaviour Theories Summary
PART VIII: SOCIAL CHANGE MODELS IN SOCIAL MARKETING
23. Social Change Models in Social Marketing
Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen
24. Case Study: A Social Marketing Approach for Increasing Community Coalitions’ Adoption of Evidence-Based Policy
Alyssa B. Mayer, R. Craig Lefebvre, Robert J. McDermott, Carol A. Bryant, Anita H. Courtney, James H. Lindenberger, Mark A. Swanson, Anthony D. Panzera, Mahmooda Khaliq, Brian J. Biroscak and Ashton P. Wright
25. Social Change Models in Social Marketing Summary
PART IX: SOCIAL MARKETING AND BEHAVIOUR CHANGE: WHERE TO FROM HERE?
26. Social Marketing and Behaviour Change: Where to From Here?
Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen
Index
