Hardback
Services in Sport Management
Services in Sport Management is a scholarly examination of the multifaceted intricacies of the sports industry. Encompassing critical facets such as event planning, facility management, marketing, and athlete representation, the book rigorously analyzes the dynamic landscape of sports management through the lens of case studies and strategic insights.
More Information
Critical Acclaim
Contents
More Information
Services in Sport Management is a scholarly examination of the multifaceted intricacies of the sports industry. Encompassing core aspects such as event planning, facility management, marketing, and athlete representation, the book rigorously analyzes the dynamic landscape of sports management through the lens of case studies and strategic insights.
This illuminating book is the key to mastering the art of service orchestration in the realm of sports. It dissects each operational level of the process in a variety of contexts, including the role of employees, customer relationship management, and servicescapes. Employing real-world case studies to exemplify and substantiate theoretical constructs, Ekaterina Glebova fosters a deeper understanding of complex scenarios such as the digitalization of sports viewership and fan hooliganism. From the adrenaline-fueled arena of event execution to the nuanced strategies behind athlete advocacy, this book is a pragmatic toolkit designed to address the exigencies of sports service management.
Interdisciplinary in scope, this book is an invaluable resource for students and researchers of sports management, sports sciences, business, marketing, and event management. Providing effective strategies and practical guidance, it is equally beneficial to both established and upcoming sports management and marketing professionals.
This illuminating book is the key to mastering the art of service orchestration in the realm of sports. It dissects each operational level of the process in a variety of contexts, including the role of employees, customer relationship management, and servicescapes. Employing real-world case studies to exemplify and substantiate theoretical constructs, Ekaterina Glebova fosters a deeper understanding of complex scenarios such as the digitalization of sports viewership and fan hooliganism. From the adrenaline-fueled arena of event execution to the nuanced strategies behind athlete advocacy, this book is a pragmatic toolkit designed to address the exigencies of sports service management.
Interdisciplinary in scope, this book is an invaluable resource for students and researchers of sports management, sports sciences, business, marketing, and event management. Providing effective strategies and practical guidance, it is equally beneficial to both established and upcoming sports management and marketing professionals.
Critical Acclaim
‘I recommend this book to any student or professional in sport marketing as a handy compendium of what one needs to know about the basics of service marketing in the context of sport. It covers a wide breadth of topics and illustrates numerous practical tools to apply in practice.’
– Anna Gerke, Audencia Business School, France
‘This book makes a crucial contribution to the sport literature with its focus on services and their marketing. The eleven chapters comprehensively address all the critical factors in services marketing and management. Anyone with serious interest in sport will find the text indispensable for learning about services marketing and management and how they apply to sport.’
– Alastair M. Morrison, University of Greenwich, UK
‘An indispensable guide for mastering the nuances of sport marketing services. From the foundational concepts in service marketing to advanced strategies in service quality, this book is a treasure trove of insights. It skillfully bridges theoretical frameworks with practical applications, making it a must-read for anyone striving for excellence in the sports industry.’
– Jonas Heller, Maastricht University, the Netherlands
‘This contribution offers an up-to-date analysis of the role and specificities of services within a sport marketing context. The book is rigorously undertaken and represents a full overview of this topic.’
– Christopher Hautbois, University Paris-Saclay, France
‘Ekaterina Glebova’s textbook provides a roadmap for individuals wishing to learn about, study, or engage in services within the context of sport marketing. Covering all aspects – from the historical to the practical – of services in the sport industry, Services in Sport Management is a timely and unique addition to the field. Readers will come away with a thorough knowledge of this segment of the sport industry. Students will be able to bolster their understanding of the information and concepts presented through their engagement with the suggested practical exercises, self-assessments, and group activities at the end of each chapter.’
– Paul M. Pedersen, Indiana University, US
– Anna Gerke, Audencia Business School, France
‘This book makes a crucial contribution to the sport literature with its focus on services and their marketing. The eleven chapters comprehensively address all the critical factors in services marketing and management. Anyone with serious interest in sport will find the text indispensable for learning about services marketing and management and how they apply to sport.’
– Alastair M. Morrison, University of Greenwich, UK
‘An indispensable guide for mastering the nuances of sport marketing services. From the foundational concepts in service marketing to advanced strategies in service quality, this book is a treasure trove of insights. It skillfully bridges theoretical frameworks with practical applications, making it a must-read for anyone striving for excellence in the sports industry.’
– Jonas Heller, Maastricht University, the Netherlands
‘This contribution offers an up-to-date analysis of the role and specificities of services within a sport marketing context. The book is rigorously undertaken and represents a full overview of this topic.’
– Christopher Hautbois, University Paris-Saclay, France
‘Ekaterina Glebova’s textbook provides a roadmap for individuals wishing to learn about, study, or engage in services within the context of sport marketing. Covering all aspects – from the historical to the practical – of services in the sport industry, Services in Sport Management is a timely and unique addition to the field. Readers will come away with a thorough knowledge of this segment of the sport industry. Students will be able to bolster their understanding of the information and concepts presented through their engagement with the suggested practical exercises, self-assessments, and group activities at the end of each chapter.’
– Paul M. Pedersen, Indiana University, US
Contents
1 Introduction to Services in Sport Management 1
2 Service marketing environment for the sports industry 22
3 The service marketing mix and purchase process in sport
management 45
4 Sport management research 64
5 Customer relationship management in sport management 96
6 Service quality in sport management 125
7 Sport service segmentation and targeting 145
8 Role of employees and customers in service delivery in
the sports industry 164
9 Distribution of services in sport management 181
10 Promotions, communication, and servicescapes in sport management 190
11 Service strategies in sport management 211
References
3 The service marketing mix and purchase process in sport
management 45
4 Sport management research 64
5 Customer relationship management in sport management 96
6 Service quality in sport management 125
7 Sport service segmentation and targeting 145
8 Role of employees and customers in service delivery in
the sports industry 164
9 Distribution of services in sport management 181
10 Promotions, communication, and servicescapes in sport management 190
11 Service strategies in sport management 211
References
