Paperback
Research Handbook of Innovation and Creativity for Marketing Management
This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book.
More Information
Critical Acclaim
Contributors
Contents
More Information
This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book.
Incorporating global research conducted by scholars based all over the world, this book covers various aspects of innovation and creativity, discussing the concepts themselves as well as adopting both a company and consumer perspective. Standout topics discussed in this Handbook include product and service innovation, organizing for innovation, co-innovation, and the impacts of culture on innovation as well as the impacts of personality, the impacts of zen, and the applications of creativity in management and marketing. Eric Shiu presents an integrated discussion of both disciplines, which will inevitably lead to early-stage frameworks of knowledge, new research ideas, and a more holistic understanding of innovation and creativity combined.
This Handbook will appeal to readers who are interested in innovation and creativity in general as well as those interested in how the topics apply to marketing management. Business and management students as well as scholars who are researching, teaching or studying a subject that relates to innovation or creativity will also find much to interest them in this book.
Incorporating global research conducted by scholars based all over the world, this book covers various aspects of innovation and creativity, discussing the concepts themselves as well as adopting both a company and consumer perspective. Standout topics discussed in this Handbook include product and service innovation, organizing for innovation, co-innovation, and the impacts of culture on innovation as well as the impacts of personality, the impacts of zen, and the applications of creativity in management and marketing. Eric Shiu presents an integrated discussion of both disciplines, which will inevitably lead to early-stage frameworks of knowledge, new research ideas, and a more holistic understanding of innovation and creativity combined.
This Handbook will appeal to readers who are interested in innovation and creativity in general as well as those interested in how the topics apply to marketing management. Business and management students as well as scholars who are researching, teaching or studying a subject that relates to innovation or creativity will also find much to interest them in this book.
Critical Acclaim
‘The originality of this Handbook is in exploring conceptual and practical links between creativity and innovation at micro and macro level. The contributors take a multi-disciplinary approach to generate new insights into the meaning of innovation and creativity, and the integration of the concepts, that will stimulate academics and professionals engaged in marketing research.’
– John Dawson, Universities of Edinburgh and Stirling, UK
‘This book contains a contemporary and important collection of the most recent research from a multinational team of innovation and creativity scholars. The focus of the articles, mixing creativity and innovation with relevance to marketing management, puts this new book in a unique position.’
– Per Kristensson, Karlstad University, Sweden
– John Dawson, Universities of Edinburgh and Stirling, UK
‘This book contains a contemporary and important collection of the most recent research from a multinational team of innovation and creativity scholars. The focus of the articles, mixing creativity and innovation with relevance to marketing management, puts this new book in a unique position.’
– Per Kristensson, Karlstad University, Sweden
Contributors
Contributors: A. Antonietti, I. Carlsson, C. Cheng, B. Colombo, S. Harnow Klausen, E. Hoff, Y. Qian, F. Rasulzada, N. Salari, E. Shiu, A-.G. Tan, M.K. Tran
Contents
Contents:
Introduction
Eric Shiu
1. What is innovation?
Søren Harnow Klausen
2. Product design innovation – Trade-off decisions on functionality, aesthetics and sustainability from the consumer perspective
Eric Shiu
3. Innovation performance in service industries – unlocking the intricate effects of strategic orientations and the business model
Colin Cheng
4. Organizing for creativity
Farida Rasulzada
5. Four Decades of Engaging Customers in Product Innovation
Mai Khanh Tran
6. Developing a Conceptual Model of the Impacts of Electronic Word-of-mouth on Innovation Adoption
Yingying Qian
7. Cultural influences on innovation resistance: A conceptual framework
Nasir Salari
8. The influence of personality on creativity
Eva Hoff and Ingegerd Carlsson
9. Chan/Zen of Creativity Management
Ai-Girl Tan
10. Creativity in Advertisement: How Advertisements Strike People - A Critical Discussion of the Role of Original Ideas and Background Music
Alessandro Antonietti and Barbara Colombo
Concluding remarks
Eric Shiu
Index
Introduction
Eric Shiu
1. What is innovation?
Søren Harnow Klausen
2. Product design innovation – Trade-off decisions on functionality, aesthetics and sustainability from the consumer perspective
Eric Shiu
3. Innovation performance in service industries – unlocking the intricate effects of strategic orientations and the business model
Colin Cheng
4. Organizing for creativity
Farida Rasulzada
5. Four Decades of Engaging Customers in Product Innovation
Mai Khanh Tran
6. Developing a Conceptual Model of the Impacts of Electronic Word-of-mouth on Innovation Adoption
Yingying Qian
7. Cultural influences on innovation resistance: A conceptual framework
Nasir Salari
8. The influence of personality on creativity
Eva Hoff and Ingegerd Carlsson
9. Chan/Zen of Creativity Management
Ai-Girl Tan
10. Creativity in Advertisement: How Advertisements Strike People - A Critical Discussion of the Role of Original Ideas and Background Music
Alessandro Antonietti and Barbara Colombo
Concluding remarks
Eric Shiu
Index
