International Handbook on the Economics of Mega Sporting Events
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International Handbook on the Economics of Mega Sporting Events

9781781005460 Edward Elgar Publishing
Edited by Wolfgang Maennig, Department of Economics, University of Hamburg, Germany and Andrew Zimbalist, Robert A. Woods Professor of Economics, Smith College, US
Publication Date: 2013 ISBN: 978 1 78100 546 0 Extent: 640 pp
From the Olympics to the World Cup, mega sporting events are a source of enjoyment for tens of thousands of people, but can also be a source of intense debate and controversy. This insightful Handbook addresses a number of central questions, including: How are host cities selected and under what economic conditions? How are these events organized, and how is local resistance overcome? Based on historical and empirical experience, what are the pitfalls for the organizers of these events? What are the potential economic benefits, including any international image effects? How can the costs be minimized and the benefits maximized for host cities and countries? How do these mega events impact the challenges of globalization and what is their environmental legacy?

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Critical Acclaim
Contributors
Contents
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From the Olympics to the World Cup, mega sporting events are a source of enjoyment for tens of thousands of people, but can also be a source of intense debate and controversy. This insightful Handbook addresses a number of central questions, including: How are host cities selected and under what economic conditions? How are these events organized, and how is local resistance overcome? Based on historical and empirical experience, what are the pitfalls for the organizers of these events? What are the potential economic benefits, including any international image effects? How can the costs be minimized and the benefits maximized for host cities and countries? How do these mega events impact the challenges of globalization and what is their environmental legacy?

Compiled and edited by two internationally renowned sports economists, the expert contributions elaborate on the specific mechanisms of the bid processes, analyse the determining factors of winning bids, and illustrate how to construct future bid campaigns. Underpinned by case studies from four continents and by theoretical considerations, the reasons for seemingly systemic cost overruns are explored and analysed, as are the effects on national and regional employment and income, property values, non-traditional economic variables (such as psychological and marketing benefits) and urban branding and transformation. The Handbook also reflects on important elements of design of the games in order to better plan, prepare and allocate resources – including, for example, sustainability issues and the use of campaigns to secure positive perceptions.

This book provides an up-to-date analysis of the financing and economic impact of mega sporting events, as well as a full discussion of how host cities can maximize the benefits from their experience. As such, it will prove a fascinating read for academics, students, researchers and policymakers with an interest in economics and public sector economics generally, and more specifically, in the economics of sport.
Critical Acclaim
‘. . . one can see the importance and interconnectedness of the themes of this interesting handbook. It can be recommended for academics and policymakers alike.’
– Alexander Dilger, Jahrbücher für Nationalökonomie und Statistik

‘. . . the Handbook covers the various economic aspects of large sporting events and has rightly earned its “handbook” title. Given its multi-author, chapter format, it is easy to dip in and out of without reading everything in one go. It should appeal to economists, researchers, policy makers and potential bidders.’
– IPKat
Contributors
Contributors: G.M. Ahlfeldt, G. Andranovich, W. Andreff, R.A. Baade, O. Bass, R. Baumann, U. Bob, D. Brown, M.J. Burbank, R. Burton, A. Cartwright, A. Ceballos, D.M. Chin, D. Coates, L.M. de Melo, S. du Plessis, N. Eber, B. Engelhardt, A. Feddersen, R. Flores, D. Forrest, Y. Guo, C.H. Heying, Y. Hou, B.R. Humphreys, G. Kavetsos, S. Kesenne, R.H. Koning, J.G. Long, W. Maennig, B. Majumdar, V.A. Matheson, I.G. McHale, N. Mehta, N. O’Reilly, M. Ölschläger, P.K. Porter, A.R. Sanderson, I. Sanz, J. Schokkaert, B. Séguin, S. Shmanske, E. Sterken, B. Süssmuth, K. Swart, J.F.M. Swinnen, S. Szymanski, J.D. Tena, R. Tomlinson, H. van Egteren, T. Vandemoortele, C. Zhou, A. Zimbalist
Contents
Contents:

PART I: INTRODUCTION
1. Introduction: The Economics of Mega Sporting Events
Wolfgang Maennig and Andrew Zimbalist

2. What is a Mega Sporting Event?
Wolfgang Maennig and Andrew Zimbalist

PART II: BIDDING FOR MEGA EVENTS
3. Mega Sporting Event Bidding, Mechanism Design and Rent Extraction
Brad R. Humphreys and Henry van Egteren

4. The Winner’s Curse: Why is the Cost of Mega Sporting Events so Often Underestimated?
Wladimir Andreff

5. Determinants of Successful Bidding for Mega Events: The Case of the Olympic Winter Games
Arne Feddersen and Wolfgang Maennig

6. An Analysis of the Political Economy for Bidding for the Summer Olympic Games: Lessons from the Chicago 2016 Bid
Robert A. Baade and Allen R. Sanderson

7. Support For and Resistance Against Large Stadiums: The Role of Lifestyle and Other Socio-economic Factors
Gabriel M. Ahlfeldt, Wolfgang Maennig and Michaela Ölschläger

PART III: DESIGN OF MEGA EVENTS
8. Can Mega Events Deliver Sustainability? The Case of the 2010 FIFA World Cup in South Africa
Anton Cartwright

9. Stakeholder Perceptions of Short-term Marketing Tactics During the Olympics
Rick Burton, Norm O’Reilly and Benoit Séguin

10. Mega Events and Local Politics
Matthew J. Burbank, Greg Andranovich and Charles H. Heying

11. Estimating Match and World Cup Winning Probabilities
Ruud H. Koning and Ian G. McHale

12. Doping and Anti-doping Measures
Nicolas Eber

13. Explaining and Forecasting National Team Medals Totals at the Summer Olympic Games
David Forrest, Adams Ceballos, Ramón Flores, Ian G. McHale, Ismael Sanz and J.D. Tena

PART IV: GENERAL STUDIES OF ECONOMIC IMPACT AND METHODOLOGY
14. The Econometric Analysis of Willingness to Pay for Intangibles with Experience Good Character
Bernd Süssmuth

15. Economic Impact of Sports Events
Philip K. Porter and Daniel M. Chin

16. The Economic Impact, Costs and Benefits of the FIFA World Cup and the Olympic Games: Who Wins, Who Loses?
Stefan Kesenne

17. Outlook, Progress and Challenges of Stadium Evaluation
Gabriel M. Ahlfeldt and Georgios Kavetsos

18. The BRICs: National and Urban Legacy Agendas
Richard Tomlinson and Orli Bass

19. Mega Events and Sports Institutional Development: The Impact of the World Cup on Football Academies in Africa
Jeroen Schokkaert, Johan F.M. Swinnen and Thijs Vandemoortele

20. Economic Impact of Organizing Large Sporting Events
Elmer Sterken

PART V: CASE STUDIES: ECONOMIC IMPACT OF MEGA EVENTS
21. Tour de France: A Taxpayer Bargain Among Mega Sporting Events?
Judith Grant Long

22. Labor Market Effects of the World Cup: A Sectoral Analysis
Robert Baumann, Bryan Engelhardt and Victor A. Matheson

23. Not-So-Mega Events
Dennis Coates

24. Reflections on Developing the 2010 FIFA World Cup™ Research Agenda
Kamilla Swart and Urmilla Bob

25. The Economic Impact of the Golf Majors
Stephen Shmanske

26. People’s Perception of the Social Impacts of the Bejing Olympic Games Before and After 2008
Yingzhi Guo, Chun Zhou and Yuansi Hou

27. The 2010 FIFA World Cup High-frequency Data Economics: Effects on International Tourism and Awareness for South Africa
Stan du Plessis and Wolfgang Maennig

28. For a Monsoon Wedding: Delhi and the Commonwealth Games
Nalin Mehta and Boria Majumdar

29. The Case of Brazil 2014/2016
Luiz Martins de Melo

30. The Employment Effects of London 2012: An Assessment in Mid-2011
Dan Brown and Stefan Szymanski

PART VI: CONCLUSION
31. Future Challenges: Maximizing the Benefits and Minimizing the Costs
Wolfgang Maennig and Andrew Zimbalist

Index
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