Hardback
How to Enable Engagement Between Universities and Business
A Guide for Building Relationships
9781035316793 Edward Elgar Publishing
This How to Guide explores practical ways to create and develop a positive relationship between universities and businesses, showcasing diverse and innovative forms of collaboration. Kathy Daniels and Saskia Loer Hansen bring together expert insights from across the world to demonstrate that business engagement is a wide-ranging and essential part of the modern university.
More Information
Critical Acclaim
Contents
More Information
This How to Guide explores practical ways to create and develop a positive relationship between universities and businesses, showcasing diverse and innovative forms of collaboration. Kathy Daniels and Saskia Loer Hansen bring together expert insights from across the world to demonstrate that business engagement is a wide-ranging and essential part of the modern university.
Recognising that universities and businesses are complex and varied organisations, contributing authors present initiatives tailored to their different agendas and ways of operating. They use real-world case studies to identify successful ways to approach a university–business relationship, and investigate common mistakes. Chapters look beyond research-based engagement strategies to cover ideas including curriculum co-development, executive education, and degree apprenticeships. The book highlights in particular the opportunities that relationships between small- and medium-sized enterprises and universities can bring.
How to Enable Engagement Between Universities and Business is an essential resource for academics and university staff involved in business engagement and career development. It is also an important read for industry professionals responsible for graduate recruitment, apprenticeships, and research opportunities.
Recognising that universities and businesses are complex and varied organisations, contributing authors present initiatives tailored to their different agendas and ways of operating. They use real-world case studies to identify successful ways to approach a university–business relationship, and investigate common mistakes. Chapters look beyond research-based engagement strategies to cover ideas including curriculum co-development, executive education, and degree apprenticeships. The book highlights in particular the opportunities that relationships between small- and medium-sized enterprises and universities can bring.
How to Enable Engagement Between Universities and Business is an essential resource for academics and university staff involved in business engagement and career development. It is also an important read for industry professionals responsible for graduate recruitment, apprenticeships, and research opportunities.
Critical Acclaim
‘This extensive collection pulls together a large and diverse set of international authors with experience of analysing and/or practicing university–business engagement. The result is an excellent balance between research which seeks to unravel the complexity of knowledge exchange in university–business partnerships and practical lessons for developing and maintaining them.’
– Simon Collinson, University of Birmingham, UK
‘How to Enable Engagement between Universities and Business captures the societal challenge of today. The 37 chapters of this comprehensive text offer a detailed pathway to improving interactions between tertiary level education institutions and for-profit and not-for-profit organisations. This is a must read for Chairs, CEOs, Vice-Chancellors, Deans and all involved in growing the educational, financial and moral wealth across nations.’
– Andrew Kakabadse, Henley Business School, UK
‘This encyclopaedic book brings together invaluable insights, examples and strategic guidance about how universities and business can work together to create long-lasting and mutually beneficial relationships. It provides a much needed and long overdue bridge between academia and business, between theory and practice. There is so much value in this book for everyone – university academics and leaders, organisations across the full business spectrum, and governments.’
– Joe Nellis, Cranfield School of Management, UK
– Simon Collinson, University of Birmingham, UK
‘How to Enable Engagement between Universities and Business captures the societal challenge of today. The 37 chapters of this comprehensive text offer a detailed pathway to improving interactions between tertiary level education institutions and for-profit and not-for-profit organisations. This is a must read for Chairs, CEOs, Vice-Chancellors, Deans and all involved in growing the educational, financial and moral wealth across nations.’
– Andrew Kakabadse, Henley Business School, UK
‘This encyclopaedic book brings together invaluable insights, examples and strategic guidance about how universities and business can work together to create long-lasting and mutually beneficial relationships. It provides a much needed and long overdue bridge between academia and business, between theory and practice. There is so much value in this book for everyone – university academics and leaders, organisations across the full business spectrum, and governments.’
– Joe Nellis, Cranfield School of Management, UK
Contents
Contents
Preface xviii
PART I EXPLORING BUSINESS ENGAGEMENT
1 Why should universities and businesses engage? 2
Kathy Daniels and Saskia Loer Hansen
2 What is business engagement? 10
Gurmit Kler
3 An introduction to knowledge exchange 20
Matthew Sutherland, Padmali Rodrigo, Jennie Shorley,
Sarah Stephenson and Tom Bramald
4 Understanding university engagement with business: what
the data tells us (and what it doesn’t) 30
James Ransom
PART II STRUCTURING, DEVELOPING AND
MEASURING BUSINESS ENGAGEMENT
5 From transactional to transformational:
a solutions-focussed approach to universities engaging
with businesses 40
Adam Doyle and Amanda Baxendale
6 Enhancing enterprising education through industry
intervention: a review of UK university measures and
mechanisms 49
Robert Crammond
7 Bridging the divide: enhancing university–business
partnerships in Europe 62
George K. Georgiou
8 Creating value: successful industry–university relationship
development and management 73
Dino Willox, Madelaine-Marie Judd, and Paul Nicholls
9 Configuring for impact: building systems of support for
university–business knowledge exchange in the English
higher education sector 82
Tomas Coates Ulrichsen
10 A framework for community engagement assessment and
action planning to enhance university–business collaboration 94
Thomas M. Cooney, Martina Brophy, Emma O’Brien, and
Thomas Farnell
11 Engaging suppliers to support sustainable development
via procurement in UK higher education 104
Chris West, Sheri-Leigh Miles, and Jimmy Brannigan
12 Industry perspective: collaboration for industrial innovation 115
Marta Fernandez Bertos
PART III INTELLECTUAL PROPERTY AND INNOVATION
13 How to engage with business in the field of research and
innovation 127
Christophe Haunold
14 Minimum viable research: how smaller research projects
can lead to bigger impact 136
Mark Siebert and Zoe Piper
15 University–industry research collaboration in the context
of open science 147
Alessandra Baccigotti
PART IV POLICY AND GOVERNMENT INTERVENTIONS
16 Engaging industry and university experts in public policy
problem-solving 159
Libby Hackett and Frances Kitt
17 Industry engagement in Australia: policy and practice in
work-integrated learning 168
Judie Kay, Sonia Ferns, and Anne Younger
18 The Knowledge Exchange Framework and levelling up:
understanding the importance of engagement for students
and employers 179
Kay Heslop, Sophie Meller and Matthew Johnson
19 Solving the two-worlds paradox: are apprenticeships
a catalyst for collaboration? 190
Joan Lockyer and Eno Maycock
PART V USING THE CURRICULUM TO DRIVE
UNIVERSITY–BUSINESS INTERACTION
20 Business in the curriculum: the story so far 202
Kevin Kerrigan and Esther Kent
21 Co-creating programmes with corporate employers 214
Gillian Armstrong and Helen McKenna
22 Real-life business, real-world learning: the Team
Academy approach to business engagement 224
Elinor Vettraino
23 Creating work-ready graduates: university–employer
collaboration to enhance employability 237
Louise Rutherford
PART VI PRACTICAL INITIATIVES TO ENGAGE
STUDENTS WITH BUSINESSES
24 Business–university collaboration through student-led
sustainability consultancy: drivers, challenges, and outcomes 249
Ana Rita Domingues, Paul Jensen, and Richard Bull
25 Supporting university students and local businesses to
tackle climate action 258
Fiona Walsh and Sorcha Young
26 The Bristol Model: putting students at the heart of
knowledge exchange 267
Alex Paterson, Pat Triggs, and Wan Ching Yee
27 Creating a business clinic 275
Rebecca Dutson and Nigel Coates
28 Lessons learned from multiple iterations of a global
business challenge 285
Aimee Postle, Angelike Paez, Christine Blais, Sophia
Koustas, and Megan Shay
PART VII WORKING WITH SMES
29 Supporting university engagement with small and
medium-sized enterprises: what works and why it matters 297
Fariba Soetan
30 Delivering impactful business engagement through
utilising a business growth diagnostic 307
Mark Gilman and Angela Tooley
31 Creating effective SME collaborations: a network of opportunity 318
Alexandra Anderson and Conor Moss
32 Innovation vouchers as a tool for growth 327
Nicholas Theodorakopoulos, Pawan Budhwar, Geoff
Parkes, Efstathios Tapinos and Wendy Tabrizi
33 Using applied consultancy projects to embed SMEs in the
student journey 336
Alexandra Anderson
34 Developing strategic leadership in SMEs: the role of
business schools in addressing the UK’s productivity ‘puzzle’ 345
Mark Hart and Paula Whitehouse
PART VIII EXECUTIVE EDUCATION
35 Developing micro-credential provision with industry stakeholders 356
Steven Osborne and Katie Thirlaway
36 Collaborating with business and local government to
develop a successful micro-credential approach 370
Jill Hanson, Annabel Kiernan and Vanessa Dodd
PART IX CONCLUSION
37 From the side-lines to the core: delivering
a university-wide approach to business engagement 384
Ken Sloan
Preface xviii
PART I EXPLORING BUSINESS ENGAGEMENT
1 Why should universities and businesses engage? 2
Kathy Daniels and Saskia Loer Hansen
2 What is business engagement? 10
Gurmit Kler
3 An introduction to knowledge exchange 20
Matthew Sutherland, Padmali Rodrigo, Jennie Shorley,
Sarah Stephenson and Tom Bramald
4 Understanding university engagement with business: what
the data tells us (and what it doesn’t) 30
James Ransom
PART II STRUCTURING, DEVELOPING AND
MEASURING BUSINESS ENGAGEMENT
5 From transactional to transformational:
a solutions-focussed approach to universities engaging
with businesses 40
Adam Doyle and Amanda Baxendale
6 Enhancing enterprising education through industry
intervention: a review of UK university measures and
mechanisms 49
Robert Crammond
7 Bridging the divide: enhancing university–business
partnerships in Europe 62
George K. Georgiou
8 Creating value: successful industry–university relationship
development and management 73
Dino Willox, Madelaine-Marie Judd, and Paul Nicholls
9 Configuring for impact: building systems of support for
university–business knowledge exchange in the English
higher education sector 82
Tomas Coates Ulrichsen
10 A framework for community engagement assessment and
action planning to enhance university–business collaboration 94
Thomas M. Cooney, Martina Brophy, Emma O’Brien, and
Thomas Farnell
11 Engaging suppliers to support sustainable development
via procurement in UK higher education 104
Chris West, Sheri-Leigh Miles, and Jimmy Brannigan
12 Industry perspective: collaboration for industrial innovation 115
Marta Fernandez Bertos
PART III INTELLECTUAL PROPERTY AND INNOVATION
13 How to engage with business in the field of research and
innovation 127
Christophe Haunold
14 Minimum viable research: how smaller research projects
can lead to bigger impact 136
Mark Siebert and Zoe Piper
15 University–industry research collaboration in the context
of open science 147
Alessandra Baccigotti
PART IV POLICY AND GOVERNMENT INTERVENTIONS
16 Engaging industry and university experts in public policy
problem-solving 159
Libby Hackett and Frances Kitt
17 Industry engagement in Australia: policy and practice in
work-integrated learning 168
Judie Kay, Sonia Ferns, and Anne Younger
18 The Knowledge Exchange Framework and levelling up:
understanding the importance of engagement for students
and employers 179
Kay Heslop, Sophie Meller and Matthew Johnson
19 Solving the two-worlds paradox: are apprenticeships
a catalyst for collaboration? 190
Joan Lockyer and Eno Maycock
PART V USING THE CURRICULUM TO DRIVE
UNIVERSITY–BUSINESS INTERACTION
20 Business in the curriculum: the story so far 202
Kevin Kerrigan and Esther Kent
21 Co-creating programmes with corporate employers 214
Gillian Armstrong and Helen McKenna
22 Real-life business, real-world learning: the Team
Academy approach to business engagement 224
Elinor Vettraino
23 Creating work-ready graduates: university–employer
collaboration to enhance employability 237
Louise Rutherford
PART VI PRACTICAL INITIATIVES TO ENGAGE
STUDENTS WITH BUSINESSES
24 Business–university collaboration through student-led
sustainability consultancy: drivers, challenges, and outcomes 249
Ana Rita Domingues, Paul Jensen, and Richard Bull
25 Supporting university students and local businesses to
tackle climate action 258
Fiona Walsh and Sorcha Young
26 The Bristol Model: putting students at the heart of
knowledge exchange 267
Alex Paterson, Pat Triggs, and Wan Ching Yee
27 Creating a business clinic 275
Rebecca Dutson and Nigel Coates
28 Lessons learned from multiple iterations of a global
business challenge 285
Aimee Postle, Angelike Paez, Christine Blais, Sophia
Koustas, and Megan Shay
PART VII WORKING WITH SMES
29 Supporting university engagement with small and
medium-sized enterprises: what works and why it matters 297
Fariba Soetan
30 Delivering impactful business engagement through
utilising a business growth diagnostic 307
Mark Gilman and Angela Tooley
31 Creating effective SME collaborations: a network of opportunity 318
Alexandra Anderson and Conor Moss
32 Innovation vouchers as a tool for growth 327
Nicholas Theodorakopoulos, Pawan Budhwar, Geoff
Parkes, Efstathios Tapinos and Wendy Tabrizi
33 Using applied consultancy projects to embed SMEs in the
student journey 336
Alexandra Anderson
34 Developing strategic leadership in SMEs: the role of
business schools in addressing the UK’s productivity ‘puzzle’ 345
Mark Hart and Paula Whitehouse
PART VIII EXECUTIVE EDUCATION
35 Developing micro-credential provision with industry stakeholders 356
Steven Osborne and Katie Thirlaway
36 Collaborating with business and local government to
develop a successful micro-credential approach 370
Jill Hanson, Annabel Kiernan and Vanessa Dodd
PART IX CONCLUSION
37 From the side-lines to the core: delivering
a university-wide approach to business engagement 384
Ken Sloan
